What Are the Benefits of Technical SEO
Search engine optimization (SEO) isn’t a walk in the park. It’s much more than finding keywords and incorporating them into your content. It involves three major components: on-page SEO, off-page SEO, and technical SEO. While on-page SEO primarily focuses on using the right keywords and curating engaging website content, headings, and subheadings, off-page SEO oversees the external efforts to boost your search engine ranking and authority.
While both on-page and off-page SEO play a key role in boosting your site’s visibility, technical SEO is the silent powerhouse that provides a solid foundation for your website to be optimised for different search engines.
In this article, we will explore the benefits of technical SEO and some of its key concepts.
What is Technical SEO?
Technical SEO is the process of enhancing a website’s presence and visibility across search engine result pages (SERP) by tweaking and modifying the website’s technical functions. These include the sitemap, site speed, architecture, and other technical elements that affect a site’s indexation, performance, and crawlability.
Your technical SEO efforts are primarily directed toward making it easier for web pages to index and crawl and boosting the page speed. It is worth noting that despite creating engaging content, your website may never get discovered if you do not pay attention to your site’s Core Web Vitals.
In short, technical SEO deals with your website’s backend.
Benefits of Technical SEO
While technical SEO may seem intimidating, especially if you are new to the SEO world, there are convincing reasons why you should never sideline it from your SEO strategy.
Here are some of the most noteworthy benefits of technical SEO.
1. Increase the Site’s Rank Across Search Engines
Why does your business need a website? Is it a mere formality or to establish an online presence? The latter, right? The main objective of creating a website is to promote your business and appear in the first 10 search results or the first page of a search on Google and other search engines.
It is worth noting that only 0.63% of users click on a blog or an article from Google’s second page. There is a high chance they modify the keyword or abandon the search if they cannot find what they are looking for.
This is where technical SEO helps websites gain visibility across search engines.
2. Better Website Performance and User Experience
How do you evaluate your site’s performance? You got it! By tracking the key metrics including the site speed, bounce rate, unique visitors, etc. The success of your website hinges on the aforementioned factors that work in tandem to improve the overall user experience.
The performance of a website and its user experience are interrelated. Slow-loading pages and pop-ups hinder the browsing experience of a website, resulting in higher bounce rates and frustrated users.
Technical SEO plays a key role in creating a seamless user experience by making your website more user-friendly, improving the site speed, and optimizing the site’s architecture for seamless navigation.
3. Better Crawlability
Technical SEO plays an important role in improving your site’s crawlability. What do we mean by crawlability? Crawlability is the ease with which search bots collect information from your site to ensure your content is indexed. If the bots cannot access all the pages on your website, it will not appear on SERPs.
Therefore, it is so important to ensure your website does not have any broken or dead links. Additionally, it is essential to categorise your content to ensure that search bots can scan through your website with ease.
4. Better Website Security
Are you familiar with secure socket layers (SSL)? Well, technical SEO predominantly utilises SSL to safeguard websites from potential cyberattacks and hackers. SSL also ensures your website is free from unwanted pop-ups and damaged code that can affect the user experience.
How can you check whether your website uses SSL? It’s easy. Inspect your site’s URL and check whether it is HTTP:// or HTTPS. While HTTP means that your site is not secured and vulnerable to potential attacks, an HTTPS:// tag indicates that the site is secured and does not contain any unsafe content and links.
4. Mobile-friendly Website
It is common knowledge that a large chunk of online traffic is coming from mobile devices including smartphones and tablets. In fact, around 60% of the total website traffic comes from mobile devices. Therefore, the onus is on you to ensure your target audience can seamlessly access your website using their tablets and smartphones.
Pay attention to mobile SEO and ensure all pages are easily accessible across all devices including laptops and PCs.
Parting Notes
As mentioned earlier, technical SEO lays a solid foundation for your website and other SEO strategies. Think of it as the site’s spinal cord that supports everything together. Therefore, think about the advantages of technical SEO next time before crafting your SEO strategy. In simple words, technical SEO is important and should not be ignored.
A strong technical SEO framework can complement your on-page SEO efforts and eventually improve your site’s overall health and performance. Even if you curate engaging content and incorporate the best keywords, it will mean nothing if your site has a weak technical SEO foundation.
Boost your site’s performance and visibility with expert SEO services. Optimize your technical SEO foundation today for better rankings and user experience!
What Are the Benefits of Technical SEO – FAQ’s
Is technical SEO difficult?
Let’s be honest. Technical SEO isn’t a skill you can acquire overnight. It is a bit challenging and requires in-depth understanding of the fundamentals to master it. That said, it is an important skill to have in the today’s dynamic digital era, particularly if you are looking to grow your business. All said and done, technical SEO does have a learning curve.
How does technical SEO affect mobile friendliness?
Technical SEO ensures your website adapts to different screen sizes across different devices without any problems. This way, your website can attract mobile traffic without compromising the user experience.
Can technical SEO improve my website’s security?
Yes, consistent efforts toward technical SEO can improve your website’s security and protect it from harmful threats. Since technical SEO involves using SSL, it plays an important role in improving your website’s security.
