The world and Australia are online—what are you waiting for? There are more than 104,000 online businesses in Australia today, growing from 62,982 in 2020 at a CAGR of around 10.5% between 2020 and 2025. This growth can be attributed to several factors, including the evolving consumer mindset, the COVID-19 pandemic, and cheaper logistics solutions.  

If you aspire to start an online business in Australia, purchasing .au Direct is a good idea since it reflects your business’s Australian identity and allows you to connect with the local audience.  

Let’s examine  such a powerful tool in your digital arsenal.  

.au Direct Domain – the Backbone of Your Online Business in Australia 

So, what makes the .au Direct so popular for business websites in Australia? There are three major reasons: 

  • .au Direct is short, simple, and memorable compared to .com.au 
  • The .au Direct highlights your business’s Australian identity 
  • Build credibility with the local audience 

1. .au Direct is Short and Simple 

The first impression is the last, right? So start on a good note and make it easier for your audience to remember your brand and website by picking a .au Direct instead of the longer .com.au counterpart. The .au Direct is short, sweet, and much easier to remember, offering a professional feel to your audience’s online experience.  

2. Easy to Market – Australian Identity 

The .au Direct is a popular website domain in Australia and the biggest indicator of your business’s Australian roots. .au Direct is a designated country-level domain for Australian businesses, so if your customers see the .au Direct on your social media channels, ads, and website, they will know about your business’s Australian roots.  

3. Forge Trust 

Around 80% of Australian customers prefer purchasing products or services from Australian businesses, reinforcing the need to establish an Australian identity and build trust. The .au Direct allows your business to establish trust with the local audience and forge stronger relationships with local customers.  

Common Challenges After Purchasing a Domain 

Now, let’s explore some of the common challenges faced by online businesses in Australia after purchasing a domain.  

  • Idle Time 

Many business owners purchase the .au Direct but do not activate it. This means that the website and all the other email services linked to your domain are not functional, giving someone else an open invitation to register the domain. In short, you will lose control over your .au Direct if you do not activate it.  

  • Lack of Technical Skills 

Many business owners lack technical and coding skills, which is one of the main reasons they hesitate to invest in a website. However, the arrival of no-code or drag-and-drop website builders has simplified this process, allowing business owners to design and launch a professional website in a few hours.  

Maximise Your .au Direct Domain Name for Business Growth 

Here’s how you can make the most of your .au Direct and scale your online business in Australia.  

1. Connect Your .au Direct Domain with Email Services and Website Builder 

Connect your .au Direct with other email hosting services and a website builder, and activate your .au Direct immediately to ensure you can make the most of your .au Direct.  

Get the best individual and bundled deals on different products, including domains, website builders, and more.  

2. Solidify Your Online Presence with the .au Direct Domain 

Improve your online presence in Australia with a .au Direct domain as Google and other search engines typically favour domains with country-code domains for local searches. Additionally, local audiences also prefer purchasing products and services from Australian businesses.  

The .au Direct domain ensures your business is established, boosts local discovery, and simplifies word-of-mouth marketing.  

.au Direct Domain Deals and Discounts on Crazy Domains 

Check out the best deals on Crazy Domains for .au Direct domains.  

Limited-time Offers for Online Businesses 

The  .au Direct domains are available for $9.55 for the first year and .com.au for $14.49 for the first year. Additionally, We also offer a special .com.au and .au Direct bundle for $18.88 for 1-year. Please note that the bundle offer is valid until 30th May 2025.  

FAQ 

How does a .au Direct domain make branding easier? 

The .au Direct is short, memorable, and makes your business look Australian, making it perfect for marketing and gaining customer trust. 

What exclusive offers are available for Website Builder & Titan Email? 

Customers can get 25% off when they bundle a .com.au / .au Direct with a website builder or Titan Email. Please note that the discount is applicable only on specific products part of the bundle.  

How do I get started with a .com.au, .com & .au Direct bundle? 

Go to the product pages, add a website builder or email service, and apply the discount at checkout. 

Q: How can I ensure my .au Direct domain doesn’t expire? 

Simply enable the auto-renewal and set up payment reminders to ensure your domain is active.