SEO (Search Engine Optimisation) helps search engines like Google understand what your website’s content is about. This helps search engines deliver your website to relevant customers when they enter search queries.

As a small business or someone wishing to expand, what matters more than having good products is the fact that they become easily visible to interested buyers and customers online. When you understand SEO for WooCommerce, you are giving your store better opportunities to rank higher on search results and get noticed by customers. For example, link building is a crucial factor for SEO and helps boost your sales. Learn more about such crucial tactics to optimise your website for the best performance.

Steps to Optimise Your WooCommerce Product Pages

1.  Choose the Keywords Wisely

You might think keywords are outdated, but when it comes to SEO for WooCommerce optimisation, keywords are still a crucial element. While drafting your WooCommerce store copywriting, you’ll need to focus on:

  • Primary Keywords: The main product word, for example, “Word desk plants”.
  • Secondary Keywords: This includes the supporting words like “low maintenance plants” or “Low lighting plants for indoors”.
Pro Tip: There are extremely user-friendly tools for newbies, such as Google Keyword Planner or Ahrefs, to discover the top ranking keywords that also have low competition. You can prioritise long-tail keywords since they give you a higher opportunity at conversion rates.

2. Craft Compelling Titles and Meta Descriptions

If you must make the best impression on Google, craft your meta titles and descriptions cleverly. Making them engaging and keyword-optimised is a good start to practicing effective SEO strategies.

Tips for Titles:

  • Include the primary keyword
  • Keep it under 60 characters

Tips for Meta Descriptions:

  • Try to include both primary and secondary keywords
  • Highlight your product’s special features

3. Optimise Images

Images are extremely important as visual components of your e-commerce store, but can also affect your SEO if they are not optimised correctly.

Steps to optimise images:

  • Compress images: For faster page loading, you need to reduce file sizes. Use tools like TinyPNG or ShortPixel for this work.
  • Use Descriptive Alt Text: Images with Alt text can help Google understand its content. For example, including keywords naturally like “Word desk plants for low lighting”.
Pro Tip: Name your images properly while uploading; for example, rename image files from “IMG1234.jpeg” to “work-desk-plants.jpeg”. 

4.  Make Use of Reviews and Ratings

Google highly favours user-generated content, which also includes user reviews. Reviews are highly beneficial for brand reliability and also for improving SEO for WooCommerce.

How to use reviews:

  • You can encourage customers to leave feedback for your products.
  • To further increase engagement, respond to user feedback and help them sort problems and issues.
  • Make sure your product ratings are easily visible on every page.
Pro Tip: You can also try out plugins like YITH WooCommerce Review for easily managing and displaying reviews on your store.

5.  Page Speed Optimisation

If your store page doesn’t load fast, you’ll end up losing loyal customers and even organic traffic. Faster load times keep customers engaged and also improve SEO rankings.

Improving site speed:

  • Go ahead with using caching plugins like WP Rocket.
  • Use only the most efficient and usable plugins and remove the rest.
  • Optimise images and site copywriting
Pro Tip: With tools like Google PageSpeed Insights, you can regularly test your site speed.

6.  Responsive and Mobile-Friendly Design

You can get on Google ranking’s good books with mobile-first indexing. This means your product pages need to be designed to be responsive on phones and tablets.

How to optimise for mobile:

  • Choose themes that are responsive.
  • Keep the navigation and checkout processes simple and intuitive for customers.
  • Make sure you test your store pages on various devices to check their responsiveness.

7. Using Internal Links and Link Building

Using internal links is a powerful way to help Google understand your site’s structure. It also provides extra reads and internally directed pages to customers who are browsing for more related products.

Use links to related products, categories, or blog posts within your product page. You can also have backlinks, which would increase your website’s reliability.

Also Read:Why .com.au Domain Names are Essential for Local SEO

8. Improve Your URLs

Don’t forget to use proper, structured, and clear links for your store. Search engine-friendly URLs are short, descriptive, and keyword-rich.

For example, if your URL looks like “store.com/product123”, you must change it to “store.com/indoor-plants-for-workdesk”.

Also Read: Advanced Google My Business Features to Boost Local SEO

Wrapping Up

When you thoughtfully design and optimise your store pages with SEO for WooCommerce, you’re crafting an interactive shopping experience for your customers. This also helps your e-commerce business stay competitive on Google search rankings and keep the organic traffic consistent.

Start building your store today with Crazy Domains and discover the potential of WooCommerce.

Get started with Crazy Domains today!