Why .com.au Domain Names are Essential for Local SEO

Getting your business online is essential to increase your customer base. The reason is that users search for the query online first to find businesses offering the required services.

In fact, according to a study, 98% of users find local businesses online.

And when your business pops up in the search results, they are more likely to consider it as a relevant choice. If you are targeting Australian audiences, the .com.au domain name brings opportunities to improve local SEO results.

With this domain name, customers and search engines will get a signal that your business has a legitimate presence in Australia. It will help you improve your visibility and build trust and credibility among your customers.

Let us find out why a .com.au domain name is essential for local SEO.

What is Local SEO?

Whenever a search query is entered into the search engine, the browser analyses many patterns and algorithms to generate the search results. Then it ranks them in the order of relevancy to the query.

One factor that affects your rank on the search results page is the proximity to the user. Even if the user has not entered a “near me” or location-specific keyword, the search engine will consider the location when showing the search results.

.com vs .com.au.

A .com domain is global and not tied to any specific country. It’s great for businesses that want to reach an international audience.

A .com.au domain is specific to Australia. It tells the search engine and the audience that the business serves Australian customers.

If you mainly serve Australia, getting a .com.au domain name helps build local trust and improves local SEO results in Australia.

Why .com.au Domain Names are Essential for Local SEO?

Here are the reasons how a .com.au domain name helps to boost local SEO ranking:

1. Higher Trust and Credibility

75% of Australian users trust a .com.au domain. The reason behind this is that you will have to meet multiple eligibility requirements to register a .com.au domain.

This makes the customer feel confident about the credibility of your business. When search engines consider a business credible, the probability of a higher ranking increases.

2. Improved Click-Through Rates (CTR)

When Australian users see a .com.au domain, they are more likely to consider your website as relevant to their needs, leading to higher CTRs.

Websites with higher CTRs are considered to be providing value to the customers. Therefore, your website will rank higher in the local search results.

3. Geographical Relevance

Search engines use algorithms to deliver relevant results to users based on their location. When an Australian consumer searches for products or services, the search engine is more likely to prioritise your website if it has a .com.au domain.

Tips to Boost Local SEO?

46% of the searches on Google are local. This makes it essential to optimise SEO for local search results for your business. Here are some of the tips:

• Opt for a domain name that is simple to pronounce and clearly explains the products and services you offer.
• Optimise your Google MyBusiness listing as it gives your business a public identity on the search engine.
• Add relevant keywords according to the location you are serving and create content around those keywords.
• Provide comprehensive company information using schema markup.
• List your business in local directories or try to get local backlinks to improve site ranking.
• Ask your customers to leave a review for your services and reply to them professionally to enhance the credibility of your business.

Conclusion

With a .com.au domain name, you can enhance your local SEO presence in Australia. It helps you build credibility and trust among the Australian audience. By following the tips mentioned above, you can improve the SEO performance of your .com.au website.

With Crazy Domains, you can find the perfect .com.au domain name for your business and get it registered. With the help of tailored solutions, advanced technology, and round-the-clock support, you can get your website live easily.

Additionally, when buying a domain name, you get some great offers from Crazy Domains. Here are the offers:

Contact us now and find the right .com.au domain name for your business.