Optimising your Google My Business profile is a must for local SEO. Among the Google My Business features you can use to achieve this include engaging descriptions, adding a Q&A section, defined service areas, product listings, Google Posts, insights for data analysis, high-quality photos, and managing reviews. Using these tools can help you enhance visibility and drive business growth as well.

Google My Business (GMB), now renamed Google My Profile, is a critical tool for local businesses which aim to improve their online presence, boost SEO and attract a higher number of users.

By ensuring to optimise your GMB, you can make it much easier for potential clients to search and find your business based on relevant local business offerings in your locality.

Apart from helping your business appear in Google Search and Maps to boost your visibility, a fully optimised GMB profile also allows businesses to improve their chances of being found by local clients, thus improving sales.

In this post, we will explore the advanced Google My Business features in more detail and how they can help boost your SEO.

Advanced Google My Business Features to Boost SEO

Here are some of the top Google My Business features to help you boost your local SEO.

1. Include Location-Specific Keywords in GMB Profile

One of the best ways you can use GMB to boost SEO is by adding location-specific keywords to your GMB business page. This will help you enhance your local search visibility significantly.

You can do this by:

  • Adding location-specific keywords in the business description to show and highlight your location
  • Incorporate location-related terms in all your product/service descriptions to get the attention of local customers to target local searches in your area better.
Also Read: SEO Best Practices: How Many Keywords You Should Target for Your Website

2. Use Advanced Features

Google My Business offers a lot of interesting features that you can use to boost local SEO. Among these are:

  • Google Business View: Showcase and highlight your business in detail with a comprehensive virtual tour.
  • Add Products and Services: Highlight your business offerings (products and services) with detailed descriptions and images.
  • Analyse Insights: Use Google My Business analytics to keep track of your performance and identify areas for improvement.
  • Use Social Media Platforms to Promote Your GMB Listing: You can also share your Google My Business profile on all your social media channels.
Also Read: 10 Steps to Build a Strong Personal Brand on Social Media

3. Enhance Customer Engagement

In 2023, only 66% of customers reported being loyal to brands, down from 76% in 2022.

Customer engagement, in this context, becomes crucial. It is something that can help you get the most out of your Google My Business profile. You can do this by:

  • Encouraging Positive Reviews: Ask your satisfied customers to leave reviews, and make sure to respond promptly to both positive and negative user feedback.
  • Respond to Reviews and Questions: Show your clients that you value customer feedback by actively engaging with reviews and answering customer questions.
  • Utilise Posts & Updates: Make sure to create engaging posts to keep your audience fully informed and attract their attention.
  • Post Regular Updates: Make sure to share news, events, promotions, and other relevant information with your audience.
  • Add Backlinks and Local Citations: Add all backlinks and local citations to your GMB profile from other relevant online locations.
  • Include a Direct Link to Your Website: Keep it easy for customers to visit your website for more information.

4. Add Your Business on Google Maps

To boost SEO, you also need to complete your Google My Business (GMB) profile by ensuring that all the details about the business are filled in correctly. This includes

  • Phone Number: Make sure to include a local contact number to make it simpler for clients to get in touch with you.
  • Business Category: Be sure to pick the most relevant category that most accurately describes your business.
  • Business Hours: Mention the correct business hours, and do not forget to include holidays or special hours, if any. Also, make sure to include an accurate physical address which is in alignment with other online listings.
Also Read: The Impact of Local SEO and Local Search for Small Business

Completing all these details for your Google My Business profile allows Google to know your business, thus improving your chances of appearing in local search results.

5. Pick a Category

Picking a category is very important for optimising your Google Business Profile and seeing better SEO results.

This is because choosing a category allows you to get found in discovery searches. Data also suggests that a whopping 84% of business profile views on Google originate from discovery searches. This is especially true for businesses whose names don’t give a clear idea of their service.

Once you pick a category, Google ensures category-specific features to make your profile more attractive and effective.

Master Local SEO with Google My Business

Google My Business’s advanced features can be instrumental for businesses to master their local SEO game. It works as an interactive tool that can generate real growth for your business.

In this post, we have discussed some of the advanced GMB features to help you boost visibility and local SEO. If utilised properly, these GMB features can have a significant impact on your local SEO.

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To get the most out of your online business, update your GMB profile today and explore Crazy Domains for affordable, premium tools to grow your business! Contact us today to learn more about Crazy Domains.