How to Build Your Perfect Personal Branding Website 

What is a personal brand and what do we mean by a personal brand website? Well, as the name suggests, personal branding refers to the art of marketing or promoting your unique qualities, skills, and expertise on a particular topic, industry, or niche. The Australian gig economy witnessed a 9x growth between 2015 and 2019 primarily driven by globalisation, fast-paced innovation in the tech sector, and the rising trend toward outsourcing.   

A recent study reveals that more than 4 million Australians offer some type of freelance service. With the competition expected to grow further, there has never been a better time to focus on personal branding to improve your credibility and establish your footing in the dynamic gig economy.  

This blog highlights the importance of a personal brand website and the art creating a personal brand website from scratch.   

Let us start by understanding what a personal brand website is.  

What is a Personal Brand Website? 

A personal brand website is a website primarily developed to promote your identity, showcase your work, and highlight a few compelling reasons why someone should hire you. It is a digital channel for your audience to understand you, your working style, pricing, and other vital details that helps them make an informed decision about working with you. 

It is important to build a personal brand website to help your potential clients understand what you bring to the table.  

Why Building a Personal Brand Website Makes Sense?

Here are the top reasons why you must launch a personal branding website.  

• Business Persona

A personal brand website is the best way to showcase your personality and level of expertise. It allows you to convey a clear message regarding your values, mission, experience, and unique selling points.  

Defining how you want to portray yourself is important since your website will reflect your brand image and professional identity. 

• Channel for Audience to Reach You

A personal brand website allows your target audience to get in touch in case they are interested in your services. This is an effective way to find potential clients and establish your presence in the market.  

• Your Website, Your Content

The best part about creating a personal website is that you have complete control over the content uploaded to it. Since you control everything, you do not have to worry about website restrictions and other stringent content moderation policies.  

• Build a Personal Brand 

Creating a personal website is one of the most effective ways to establish credibility and build your personal brand. As mentioned earlier, the freelancer or gig economy is set to witness significant growth in the upcoming years making it important to stamp your authority in your sector.  

Important Steps to Build a Personal Website

Now that we have established why building a personal brand website is important, let us go through the steps involved in creating one.  

1. Look for a Relevant and Suitable Domain Name

Building a personal website is easy thanks to the numerous mobile-friendly options in the market. However, finding a domain name of your choice can get a bit tricky, so be patient and look for a suitable domain name that reflects what your personal brand is all about. It is crucial to ensure that the domain name is creative and easy to recall. You can use a domain name generator to get inspiration and check whether the desired domain name is available. 

2. Get a Professional-looking Domain Name 

Finding a relevant domain name is a good start. However, it is also important to ensure your domain is professional-looking to your potential customers and clients. A recent survey revealed that around 75% of users consider a business email a crucial element to trust a business. A business email address even paves the way for seamless email marketing legitimising your business communication.  

3. Choose a Website Builder

After brainstorming and picking a suitable domain name, it is now time to choose a website builder. Now, it is time to execute your ideas and build a personal website using a credible and reputed website builder. You can find an array of free and affordable website builders that can help you create your self-branding website.  

The best part is that you can design a personal brand website without prior coding experience or coding skills. These tools are also equipped with interesting features that can improve your website ranking and boost online visibility.  

Pro tip: Always ensure that the website builder offers all the features you are looking for the specific type of website you are creating.  

4. Curate Relevant and Engaging SEO Content 

Your site’s content will play a key role in engaging your audience and keeping them hooked. Therefore, it is important to curate engaging and unique content that offers value and useful insights into your industry, business, and services. You must also ensure that the content is SEO-optimised so that more people can find your website across search engines.  

Write catchy headlines using important keywords along with insightful on-page content so that your site has a low bounce rate. The goal is to provide as much information to you can to your readers and encourage them to explore your site further.  

5. Launch 

Strategy? Check! Design? Check! SEO? Check! Content? Check! You are all set! You can now prepare to launch your website. However, there are a few things you must consider before clicking the launch button. Inspect all the pages and check whether all the links are working. Go through the site’s content and look for grammatical and spelling errors. Create a quality checklist and it aligns with brand’s voice. Inspect the quality of your images and videos and ensure they are visually appealing. 

Once you are all set, hit the publish button to launch your personal brand website.  

Parting Words 

Congratulations! You have successfully created and launched your personal website. These steps will set the foundation for your website creation process and ensure you are on the right track. Remember that you also need to consider a few more steps after launching your website.  

Add the website’s link to your social channels and publish content consistently to establish authority and connect with your audience.  

Overall, building a personal brand website is one of the best ways to step up your career and put yourself out there, particularly if you are seeking new customers and clients.  

Building a Personal Brand Website – FAQ’s

What are the four C’s of personal branding website? 

Communication, content, clarity, and consistency are the four C’s of personal branding website.  

How do I market personal branding website? 

You can market your personal branding website by promoting it on social media, spreading the word in your WhatsApp groups, adding your site’s link on your social channels, and creating a hype using email marketing. Besides, you can also turn to SEO and content marketing to market your personal branding website.  

How do you stand out with your personal brand website?  

You can make your personal brand website stand out by creating unique and relevant content, add visually appealing images, and updating the content consistently.