Easy Guide: How to Add Google Reviews to Your WordPress Website

Google Reviews are structured data entries associated with a business entity in Google’s database. They are part of Google’s Local Search ecosystem and are tied to a business’s Google Business Profile.

Any visitor who lands on your site and reads the positive Google reviews feels they have been handed a recommendation from a trusted friend. It makes your WordPress website irresistible.

Adding Google Reviews to your WordPress website is easier than you think. In this guide, we’ll show you how to add Google reviews to your WordPress website, helping you build trust with visitors and enhance your online presence.

Why Should Your WordPress Website Include Google Reviews?

Before making any purchases, customers mainly rely on internet reviews. Adding Google reviews to your WordPress website helps attract the attention of local customers and highlights positive feedback, helping you stand out in a competitive market. 

Given below are certain advantages of adding Google reviews to your website:

• Builds Trust & Credibility: Positive reviews from real customers help establish your business as trustworthy and reliable.
• Boosts Local SEO: Google Reviews play a significant role in improving your local search rankings, making it easier for potential customers to find you.
• Encourages Conversions: Genuine reviews can influence visitors to take action, turning them into loyal customers.
• Enhances Approachability: Featuring real customer feedback makes your website feel more personal and relatable, fostering a stronger connection with your audience.

How to Add Google Reviews to Your WordPress Website

Follow these simple steps to seamlessly add Google Reviews to your WordPress website and boost credibility, engagement, and SEO:

Choose the Right Plugin

If you lack coding experience, plugins will prove to be an invaluable resource. Think of a plugin as a software component that adds extra functionality to your website. It can help you add features like displaying Google reviews without having to write a single line of code. 

Here are some free plugins for you to add Google reviews to your WordPress website:

1. Google Reviews Widget: Ideal for beginners, this plugin lets you easily show Google Reviews with a simple setup and basic features.
2. WP Business Reviews: This plugin offers advanced filtering and customisable layouts, allowing you to tailor the display of Google Reviews to your website’s needs.
3. Widget for Google Reviews: Popular for its clean, mobile-friendly design, this plugin ensures your Google Reviews look great on all devices, helping improve your site’s user experience.

Install and Activate the Plugin

Once you have chosen an appropriate plugin, you should install it. To install and activate your plugin, adhere to the following instructions.

1. Log in to your WordPress website.
2. Select “Plugins” and then “Add New “from the left sidebar.
3. Type “Google Reviews Widget” in the search bar to find the plugin.
4. Click on “Install Now” and then “Activate” after it has been installed (for the paid version). For the free version, you have to first upgrade the plan and then activate the plugin.
5. Select a suitable plugin
6. Click on “Purchase and Activate” after the plugin has been installed

Once you are done activating your plugin, setting it up to display your reviews is a breeze.

Configure the Plugin Settings

After your plugin has been installed, it’s time to adjust the parameters to make your WordPress website look its best. This is how you can begin.

1. Locate the Settings: You can find the plugin’s  settings in your WordPress dashboard after it has been activated. These are typically located under the settings menu or a special plugin area.
2. Connect to Your Google My Business Account: Most Google reviews plugins would ask you to link your plugin with your Google My Business account. This process is fairly basic and quick. Follow the prompt signs to sign in to your Google account and grant the plugin permission to access your reviews. It also displays the latest reviews directly on your site.

Customise How Your Reviews Appear

You can make your website visually appealing and easier to read by personalising your reviews. It boosts engagement and helps in bringing more customer feedback. You can choose to customise the reviews that appear on your website in the following way:

• You can choose whether you want your reviews in a grid, slider, or list format. Additionally, you can decide on the number of reviews to be shown.
• Using specific plugins, you may also filter your reviews according to ratings. For example, you can display only five-star reviews.
• You can also customise the font and colour of the reviews so that they seamlessly blend with your website’s theme and branding.

Add Google Reviews to specific sections or pages once you have your plugin activated, and you can decide where exactly you want your reviews to be visible to your customers. There are two easy ways to do this. 

• Widgets: First, go to “Appearances” and then go to “Widgets.” Find the Google reviews widget there and drag it to your desired spot, e.g., sidebar or footer. 

The Google Reviews widget may be found by going to Appearances > Widgets. 

• Shortcodes: Your plugin will automatically generate a shortcode for you. You just have to copy it and paste it wherever you want to display your Google reviews. 

By placing the reviews on the right spot, be it your homepage or your product page, you can catch your customers’ attention and create an engaging experience for them. 

Update Your Reviews Regularly

Once your Google reviews are integrated into your WordPress website, monitoring them regularly is important. It keeps your content fresh and relevant. Besides, being aware of issues faced by customers can help you improve your services.

Most plugins automatically fetch the latest reviews, but you can also manually refresh them. Make sure you display the most recent feedback to keep the content up to date and show that you’re actively engaged with your customers.

Final Words

Including Google Reviews on your WordPress website increases traffic, boosts SEO, and fosters trust. Plugins make it simple to display reviews without needing to code. Keeping them updated regularly keeps your website fresh and engaging.

A solid hosting foundation helps improve load times, boost SEO, and provide a better user experience for your visitors. A reliable hosting provider is crucial for the smooth performance of your WordPress website.

It’s worth going for a provider like Crazy Domains that offers fast, secure, and scalable hosting solutions to ensure your site runs seamlessly, even as you integrate features like Google Reviews. Connect with us for more info!