As a business owner or as a marketer, your top priority is to generate leads and attract as many customers as possible. There are numerous ways of communication available to drive conversation and create brand recognition, among which email marketing is a potential one.
Statistics reveal that there are 4 billion daily email users worldwide, and 37% of brands are increasing their email budgets.
If you are a small business owner, leverage the right email marketing tools to send customized emails regularly to all your customers. This will foster a trustworthy relationship with them without hampering your administrative and operational work.
Here is a well-curated list of the top 8 email marketing platforms that can successfully fulfil all your email marketing needs.
8 Best Email Marketing Platforms in 2024
The following email marketing platforms provide automation options that can speed up other email marketing activities, such as campaign creation, subscriber segmentation, email sending, and outcome tracking.
1. MailChimp
MailChimp is a highly reliable email marketing platform that allows you to create customized email templates and schedule sends with the free plan.
The MailChimp content manager allows users to store files for easy access. Furthermore, the automation features help streamline all internal and external communications by ensuring the audience gets the email at the right time. Additionally, it automatically enables Google Analytics link tracking with the email automation setting.
Pricing (for 500 Contacts)
- Free
- Essentials: $9.14/month
- Standard: $13.66/month
- Premium: $273.14/month
Note: Prices are subject to additional overage charges.
2. Constant Contact
Another well-liked email marketing automation service that provides a range of tools to assist businesses in creating and managing email campaigns is Constant Contact. Email templates, a drag-and-drop email editor, segmentation, and automation are just a few of the services Constant Contact offers.
With Constant Contact, businesses can target particular audience segments, create compelling emails, and monitor campaign outcomes.
Pricing
Lite: Starting at $12/month
Standard: Starting at $35/month
Premium: Starting at $80/month
3. HubSpot
Hubspot is a one-stop solution for sales and marketing. This comprehensive platform allows users to reach their sales goals quickly and foster meaningful relationships with their customers.
With the HubSpot email marketing tool, you can create personalized email campaigns, segment audiences, create AI-generated subject lines and email copy, leverage A/B testing tools, and more.
It also has a comprehensive resource pool with a wealth of information on basic topics, analytical tools, creating impactful email bodies, building email strategies, and more.
Pricing
- Marketing Hub Professional: $800/month for 3 seats
- Marketing Hub Enterprise: $3,600/month for 5 seats
4. Crazy Domains
Crazy Domains is a feature-packed email marketing platform that allows users to send out professional emails with the least time, money, and effort. The convenient drag-and-drop editing tools and automation feature will allow you to maintain a direct line of communication with your customers.
The automation tools come with the added benefit of organizing contact lists automatically by removing duplicates and unsubscribed users. They also let you comprehensively analyze the performance of your emails through automated data reports, bounce rates, unsubscribe rates, and more. These automation features go a long way in helping businesses increase brand recognition and revenue.
Pricing (Billed Annually)
- Group Mail: $17/month
- Pro Mail: $28/month
- The Promoter: $37/month
5. Moosend
If scheduling emails is a high priority for you, Moosend can prove to be a reliable email marketing platform for you. It not only allows you to schedule emails effectively but also automates a majority of other repetitive administrative tasks.
Additionally, it provides very comprehensive campaign performance reports to help you identify what works best for your business and customers. You can also integrate it with some of your other apps to optimize workflows. Lastly, it is one of the few free marketing tools that doesn’t include its logo in the emails.
Pricing
- Free Trial
- Pro: $7/month (for 500 subscribers)
- Moosend+: Custom
- Enterprise: Custom
6. Marketo
Marketo is a powerful cloud-based marketing automation platform with a wide range of features. These include a drag-and-drop editor, lead management, A/B testing capabilities, social media integration, and more.
Its advanced analytical functionalities provide detailed insights for all email campaigns, like open rate, click rate, and conversions. Besides, it allows users to experiment with various email components, like subject lines, call-to-action buttons, and email layouts, with its A/B testing features.
Pricing
- Spark: $895/month
- Standard: $1,795/month
- Select: $3,195/month
7. ActiveCampaign
ActiveCampaign is a customer experience automation platform that offers various features, including email marketing automation, marketing automation, sales automation, and customer relationship management (CRM).
The email automation features allow users to seamlessly automate the customer’s entire journey while maintaining constant communication with them.
For instance, first-time buyers can be automatically added to the contact list. At regular intervals, they can be sent automated marketing emails like ‘20% off on your second purchase’. In case of successful purchases, emails can also be sent about earned reward points.
Pricing
- Starter: $15/month
- Plus: $49/month
- Pro: $79/month
- Enterprise: $145/month
8. Drip
If you are a small business owner or entrepreneur, Drip is a great platform that can fulfill all your email marketing practices and requirements. Drip comes with a variety of features, such as personalized email creation, segmentation, automation, and analytics.
With Drip, entrepreneurs and small businesses can target specific audience segments and track the results of their email marketing efforts.
Pricing
- Incremental Plans: Starting from $39/month for up to 2,500 subscribers
Note: The price increases by $10 to $15 for every 500 to 1000 more subscribers.
Bottom Line
It is rightly said that businesses and marketers can increase the efficacy of their email marketing campaigns and save time and effort by employing these email marketing solutions.
The above-mentioned email marketing tools have feature-rich options. Thus, as a small business owner, you can leverage these email marketing platforms to save time and reach the maximum number of potential customers.
If you still need help sending professional emails through an easy-to-use and feature-packed platform, you can contact us at Crazy Domains.
We can help you create engaging emails and both potential leads into loyal customers. With us, you can also create a secure direct line to customers and never worry about losing prospects again.
Contact us now to get started!
