If you are a freelancer looking to expand your reach, you must build a digital home for your business. A well-designed and fully functional website will help you to advertise your business effectively and grow your customer base.
However, as a freelancer, you must handle all the aspects of your business independently like determining prices, closing customer queries, shipping, invoices, and more. Therefore, you should leverage website builder solutions to make the process easy and quick for you.
If you are wondering how to create a website for a business using website builder solutions, you are in the right place.
How to Create a Website for Business: A Step-by-Step Guide for Freelancers
Below is a step-by-step guide and insights into some of the best tools and practices to help you understand.
Step 1: Clearly Define Your Target Audience
When you think about how to make a website, the first aspect of your business to determine is your target audience and its purpose. Identifying the demographics of your potential customers will allow you to understand their specific needs and cater to them through your website.
To define the characteristics of your target audience, spend some time answering questions like what are the interests of your target audience, how can you solve your customer’s problems through your business solutions, why would the audience choose you over your competitors, etc.
Step 2: Define Measurable Goals
The next step is to outline a few measurable goals for your business and website. You must clearly know what milestones you want to reach by launching a website for your business. While setting goals, refer to SMART goals, i.e., Specific, Measurable, Attainable, Relevant, and Time-Based Goals, to determine a solid trajectory for your business.
Step 3: Build Your Brand Image
As a freelancer, you must ensure that you have something unique to offer compared to your competitors. Your business must have a unique brand personality.
Make sure you spend enough time researching the existing market and competitors to determine what brand image will work the best for you and why. During this phase, you can also finalize your branding guidelines like brand name, logo design, brand colors, brand typography, and more.
Step 4: Register a Domain Name
Once you have the basics in place, you can move on to the most important part of building a website: registering a domain name. This will allow your customers to find you easily in the digital space.
However, the trick is to ensure that your domain name is both descriptive and creative. It is also important to note that you should try to get your desired domain name registered as soon as possible because the number of domain name registrations has been growing year over year, with 33,000 new domain names getting registered every day.
Step 5: Determine Your Website Hosting Platform
Once you have registered the domain name and purchased your unique URL, it is the right time to pick your web hosting platform. There are many website builders you can choose from to ensure your customers can avail the best services.
Here are some things to factor in while choosing a website builder solution:
1. Choose the type of website builder you are most comfortable working with. The most common types of website builders are:
- Template based
- Drag-and-drop
- Content management system-based
- Online builders
- Offline builders
2. The website builder you choose should be straightforward to use.
3. Select a mobile responsive website builder.
4. Built-in SEO options can enhance the website’s discoverability.
5. Web support and resources on the website builder should be reliable.
6. Pricing should be affordable with long-term viability inclusions.
Step 6: Select a Template or Theme
The majority of website builders come with in-built templates and themes with customizable options. Spend enough time exploring all the templates and selecting the one which closest to your brand image. Add your brand colors, logos, and typography to the website to make it visually appealing and consistent with your brand image.
Step 7: Create and Add Page Content
Once you have decided on the overall theme of the website, you must decide how each page will look like and the content that needs to be added to the page. For instance, the services or products tab on your website should comprehensively list all the services or products you offer and their pricing.
Before jumping into adding content to each page, first determine what pages you will have on your website, followed by a content plan. Additionally, ensure adding relevant keywords in your content to enhance your reach and website discoverability. Statistics reveal around 38% of people will only engage with a website with attractive content and layout.
Step 8: Enhance the Functionality of the Website
The majority of website builders offer various plug-ins and extension options to enhance the functionality of your website. These added functionalities improve customer experience and customer return rates.
Additionally, remember to integrate relevant security apps on our website to keep your information secure, particularly if you are saving customer data like credit cards and passwords.
Step 9: Make Your Website Mobile Friendly
Mobile optimization is essential since mobile internet usage is now more common than desktop usage worldwide. Make sure your website adjusts to various screen sizes and devices without any issues. The majority of website builders have responsive design tools that let your website change automatically to fit different screen sizes.
Step 10: Launch and Promote
Now that your website is ready, it is time to launch the website and share it with the world. After launching, deep dive into social media promotion and other marketing tactics to ensure your target audience sees your website, engages with it, and helps you generate leads.
Lastly, remember to closely track engagement metrics and other interactions to continually optimize the user experience and conversion rates, ensuring sustained growth and success.
In the End
It is truly said that a good website can make or break your business. Therefore, as a freelancer, it is important to invest your time, energy, and money in building a good website to continually grow in the market, achieve a competitive edge, and increase revenue.
If you are still unsure how to create a website, contact Crazy Domains. We can fulfill all your web hosting needs with our advanced technology and affordable pricing. Our Linux web hosting plans start from as low as Rs 165/month.
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