5 Reasons to Get Your .com.au Domain

Thanks to the Internet, the world is more connected than ever before. Businesses worldwide have realised the need to establish a strong digital presence to boost revenue, connect with their target audience, and stay relevant in the evolving business ecosystem. This is also true for many businesses operating in Australia which is why .com.au domain name is one of the most sought-after domains among Australian businesses.  

Is .com or .com.au better? the.com.au domain is not just another domain, but a stamp of credibility and signifies a local presence, building trust among local Australian consumers. The .com.au domain is one of the most crucial assets for businesses aiming to cement their place in the competitive Australian market.  

This blog explores the benefits of registering a .com.au domain and why .com.au domain you should consider one.  

What is a .com.au Domain Name?

A .com.au is a country-code second-level domain (ccSLD) primarily created for businesses registered in Australia. It is among the most popular domains used by businesses and entrepreneurs in Australia emphasising their relevance and presence in Australia.  

Benefits of .com.au Domain name: Why You Should Register Now

Now that we know what is .com.au domain, let us look at some of the benefits associated with a .com.au domain.  

Establish Credibility

A .com.au domain indicates that you are a legitimate Australian business, building trust among your target audience. Your audience can link your business with the country’s high standards and values fostering authenticity and reliability. It also indicates that the business operates within Australia, adhering to local regulations.  

Better Visibility

It is important to understand that search engines including Google prioritise local domains including .com.au, .au, etc, when users run an online search from a certain region. A .com.au domain improves your chances of achieving a higher rank in SERP for Australian users, ensuring your visitors can find you easily. 

Strong Security 

Businesses must adhere to certain regulations to register a .com.au, making it difficult for fraudsters and malicious individuals to obtain one. The extra layer of verification minimises the chances of online scams, ensuring your audience can interact and engage with your website without any apprehensions.  

Good Alternative to .com

A .com.au domain is a great substitute if the.com version of your preferred domain name is not available. It helps you to zero in on a local audience while maintaining your branding, which is particularly useful for small and medium-sized enterprises that primarily operate in Australia. 

Better Customer Satisfaction

Consumers favour interacting with companies they believe to be reliable and local. Having a.com.au domain strengthens your ties to Australia and boosts client loyalty and satisfaction. This is especially important for e-commerce companies since consumers are more inclined to trust local brands and businesses.  

How to Get a .com.au Domain

Now, let us explore the key steps to register a .com.au domain.  

1. Eligibility

There are certain eligibility requirements you must know before you register a .com.au domain name. This includes holding an Australian Business Number (ABN) or an Australian Company Number (ACN), ensuring that only concrete businesses can obtain the .com.au domain.  

2. Pick a Domain Registrar

With so many domain registrars to choose from, it can get a bit confusing to narrow down your choices. It is important to pick a domain registrar recognised by the auDA and compare the distinctive features, pricing, and support offered before making a choice.  

3. Pick a Desired Domain Name

Most domain registrars come with a free search tool to check the availability of your desired domain name. You can also check other alternatives and variations in case the desired domain name is not available.  

4. Pay

Go ahead with the registration process once you have picked the desired domain by entering the key details and completing the payment via your preferred mode of payment.  

5. Link Your Domain to Your Website 

Link your domain to your website hosting platform after completing the registration process.  

Parting Notes

Your domain name is a crucial part of your online identity in the current digital era. More than just a web address, a.com.au domain is an advertising asset that connects with your local audience, increases visibility, and fosters trust. You can position yourself for long-term success in the local market, cater to Australian consumers, and build your brand’s trust by registering a.com.au domain. 

A.com.au domain is a good first step to establishing a solid digital presence in the Australian market whether you’re starting a new company or growing an existing one. 

FAQs – Reasons to Register a .com.au Domain

Are .com.au domains worth it? 

Yes, getting a .com.au domains is worth it, particularly for businesses targeting the Australian market since they establish local credibility, improve trust with Australian consumers, and boost visibility in local search engine results. 

What do you need to get a .com.au domain?   

There are certain eligibility requirements applicants must adhere to before registering a .com.au. These include having an Australian Business Name (ABN) and an Australian Company Name (ACN).  

Can I get a .com.au without an ABN?  

No, you cannot get a .com.au without an ABN.  

Where is the best place to buy a .com.au domain name in Australia?

There are many reputed and trusted domain registrars to buy a .com.au domain name in Australia. With affordable pricing and a seamless registration process, consider buying your .com.au domain from Crazy Domains.