Artificial Intelligence (AI) is a controversial topic. Case in point? The recent Ghibli trend for instance.

While some users revelled in the dreamy, stylised outputs. Others questioned whether it was just “copied creativity” dressed up in nostalgia.

Still, there’s no denying the upside of using AI—especially when it comes to website development. It can shorten the development, cycle, generate highly-personalised site layouts, write code for you, and create content that resonates.

So, the real question is: Are AI website builders worth considering? If you’re an entrepreneur just getting started, the answer is yes. In fact, automated web development could be the hidden advantage you didn’t know you needed. Let’s take a closer look.

What Are AI Website Builders? 

AI website builders are platforms that use AI, natural language processing (NLP), image recognition, and predictive analytics to deliver intelligent design suggestions and automate the stages of site creation.

Unlike traditional web development tools, which require you to manually work on the design, layout, and content, AI builders streamline the process by generating much of this automatically based on your preferences and prompts. Essentially, they use this technology to make design decisions on your behalf.

AI website builders remove multiple barriers to entry. For developers, they offer a quick starting point that can be customised further.

Enter a few basic details—like your site goals, industry, brand style, and what pages you need—and the AI builder will generate a ready-to-use customised website draft. Features like drag-and-drop editing, automated SEO recommendations, and content generation are built in.

This allows non-technical users to launch a fully functional site with little to no coding knowledge. Some even integrate with external tools to auto-sync content, personalise UX, and recommend design changes based on visitor behaviour!

The whole process is guided but flexible—and you can still make changes.

Benefits of Artificial Intelligence in Web Design 

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Organisations today aren’t shying away from using AI, primarily because of its transformative potential in web design:

AI Automates Coding, Testing, and Debugging Tasks, Boosting Productivity and Speed

Would you rather have your developers focus on rolling out user-centric features for your site—ones that will make your site convenient for customers and build creative strategies to drive engagement? Or would you like them to spend time debug and code?

The biggest contribution of artificial intelligence in web design is its ability to automate repetitive tasks.

AI Automation Lowers Costs and Boosts Revenues

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Given that basic web design costs anywhere between $6500 to $15,000, imagine how much you’ll save if you have an AI website builder like the one by Crazy Domains, which costs only $15.92 a month!

But here’s the catch. Businesses need to “think big” when it comes to automated web development if they want lower costs and improved revenue streams.

In fact, organisations are witnessing a stark increase in revenue with AI technology:

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AI Improves Site Quality and User Experience

We’ve spoken about AI handling repetitive activities but its true potential lies in leveraging in UX design. You can use AI to:

  • Personalise user interactions depending on how your customer behaves on your site and improve customer satisfaction
  • Analyse thousands of user data points to improve your site’s layout, enhance navigation, predict what your customer’s might need in the near future, and more

AI Gives Your Site a Tech-first Edge

Hyper-personalisation and predictive analytics have emerged as must-haves for customers today. However, on the business side, automated web development empowers business owners to deliver high-quality sites at record speed.

Technologies like machine learning, artificial intelligence, and NLP can process data sets faster than any human. They can collect ever-changing customer data and offer personalised suggestions based on what your customers are liking in the moment.

AI Drives Scalability

Growth brings complexity, and manual processes rarely keep up. AI simplifies the backend of scaling your website. As your traffic grows, or your product range expands, AI can help you generate new landing pages, update product descriptions, and maintain performance—automatically.

You don’t need to add more tools and hire a bigger team. AI keeps your site growing in the background. This is what makes AI-powered web development a smart choice for businesses thinking long-term.

The Future of Website Design and AI: What’s in Store?

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Before we look at how to make use AI website builders to build an amazing site, it’s worth looking at what the future of AI holds from a data perspective:

  • Large organisations love AI: Reportedly, 72% of businesses have adopted AI with research suggesting that the global AI market will reach $243.71B by 2025.
  • Both Gen AI and Analytical AI is gaining momentum: For three-fourths of participants, organisations are leveraging AI in at least one business function.
  • AI-related hiring is in the upswing: Hiring for AI-related roles is gaining momentum, with the most common roles being:

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  • Service and supply chain functions see decreased head count: Perhaps the most-discussed topic is how AI will negatively impact the workforce. Here are the key areas which will see the maximum impact:

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What needs to be noted is that while there may be a decrease in jobs in specific areas, there will be a demand for AI roles in product development and software engineering. And there’s always the option of reskilling your employees to fit your current needs.

  • AI is producing multiple assets: About 63% of participants claim that their organisation is using gen AI to create text output:

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However, the role of AI in web design doesn’t stop there. Businesses are also using Gen AI to produce images, computer code, video, music, and more.

How to Master Automated Web Development: 8 Tips to Bookmark

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A quick glance at the image above tells us how larger organisations are building a comprehensive roadmap to implement AI across teams and departments. Most people agree that real time and consistent internal communication is key.

Let’s look at how AI can be used practically to build a data-driven, customer-friendly site:

Tip #1: Understand your market focus and target audience

You can leverage your site’s fancy AI features, but if they’re not what your customer needs, you’ll be driving traffic away. For instance:

  • If you have customers complaining about not getting prompt answers to their queries, consider installing an AI-powered chatbot to ease their pain. This virtual assistant can:
    • Offer 24x7x365 support in real time
    • Address frequently asked questions quickly
    • Help customers track orders, cancel items, and more
    • Simulate human conversations and save your agent’s valuable time
  • Invest in predictive analytics if your customers are looking for personalised product suggestions. This technology uses AI to browse your customer’s buying patterns online and suggests personalised recommendations that are sure to hit the mark.
  • Try AI voice search capabilities if you want your customers to shop independently. With singular voice prompts, customers can shop online, find information, set up events, and so on.

Questions to ask:

  • Are you solving a real problem your customers face today?
  • Do you know what frustrates your users the most when they visit your site?
  • Can you list the top three things your customers expect from your website?
  • Have you asked your customers how they prefer to get support—chat, call, or self-service?
  • Are you using data to guide your site features or just guessing what looks good?
  • Do you know what part of your site people drop off from the most?
  • Are you making it easy for customers to find what they came for?
  • Have you tested if AI tools like chatbots or voice search actually improve your customer’s journey?
  • Are you offering personalisation that feels helpful, not intrusive?

Tip #2: Build your site goals

Now that you have a granular understanding of your customer’s needs, it’s time to map out your website’s goals:

  • Do you want to delight customers with hyper-personalised AI features, or do you simply want to set up a basic eCommerce site to start with?
  • What does your content calendar look like? Will you be creating email campaigns to be top of mind? Do you want to set up a blog section to inform and engage customers on your products?
  • How will you manage your site’s graphic requirements? Will you need real-time photoshoots, or will stock images do?
  • Will you need AI to do your site’s marketing for you, including setting up personalised ads, customer emails, etc.?

Questions to ask:

  • Do you know what success looks like for your website? 
  • Are you building a site to sell, to inform, or to build a community?
  • Can you list the top three actions you want users to take when they land on your homepage?
  • Are you planning to grow your content slowly, or do you need a publishing schedule from day one?
  • Do you want your AI tools to just support the site, or actively drive your marketing?
  • Will you rely on organic traffic, paid ads, and email campaigns to bring people in?
  • Do you have the tools to measure if your site goals are actually working?

Tip #3: Create a list of site tasks the AI will handle

This tip is an extension of the previous one. Your goals will dictate which tasks AI can take over and which ones your team will monitor.

For instance, you can use AI website builders to:

  • Create design options for your site and experiment with layouts, navigation styles, font types, typography, etc.
  • Set up placeholders for content as well as visuals and accelerate the development process. This way, your developers can laser-focus on your site’s core features 

Questions to ask:

  • What routine jobs take the most time right now for AI to take over?
  • Are you comfortable letting AI suggest your site’s design, or do you need control over every detail?
  • Can AI draft your first version of the web copy so your team can fine-tune it instead of starting from scratch?
  • Do you need AI to manage your content calendar, post schedules, and product descriptions?
  • Are you tracking which AI features are giving you real value?
  • Can you build a checklist of all the manual work AI could eliminate this quarter?

Tip 4: Understand if you’ll need to redesign workflows based on tasks identified

A clear demarcation of tasks leads the way for structural changes within your business—an effort that will help you untap the true value of AI. Meaning that if most of your content and aesthetic needs will be handled by AI, you obviously don’t need to set up full-fledged content and graphic teams.

Instead, here’s what McKinsey suggests you should do:

  • Revisit your team’s structure and roles, and reassign responsibilities that require human assets. For instance, you should have senior stakeholders be in charge of AI governance if your site uses AI technologies extensively. Better still, have at least two leaders in charge if your founding team approves
  • Hire strategically for new AI-related roles, all the while retraining your existing employees on core role-based AI skills that will become a need in the coming months
  • Get all your teams involved, right from the IT team to the C-level executives, when it comes to driving automated web development. While your IT team will focus on AI implementation, the leadership will be making strategically aligned decisions that will impact on-ground work

Questions to ask:

  • Are your teams working in silos, or are they aligned on how AI will be used across the site?
  • Do you have clear owners for reviewing, approving, and overseeing AI-generated work?
  • Can you spot roles in your team that are underused or outdated because AI now covers that ground?
  • Have you trained your team to work with AI?
  • Are you filling AI-related gaps with freelancers and building in-house expertise?
  • Do you have leadership buy-in to make structural shifts around automation?
  • Can you map your old workflow next to the new AI-powered one and see what’s missing?

Tip #5: Set up a team to monitor gen AI output

Using artificial intelligence is great until customers start pointing out flaws in content, whether it’s written, code, or visuals.

Often, users have reported inconsistencies with AI-generated images, such as the prevalence of 11 fingers on hands!

Our tip? Assign at least two people to review every output the AI tool generates before you hit the live button:

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Organisations are already embracing this practice. Over 27% of respondents claim that employees review all content created by Gen AI prior to use.

Integrating a human-led feedback mechanism within your AI framework is the best way to marry technology with human insights.

Questions to ask:

  • Are you comfortable publishing AI content without a second opinion?
  • Do you have a review system in place to catch AI errors before customers do?
  • Can your team tell the difference between a good AI output and a tone-deaf one?
  • Are your reviewers trained to spot factual, cultural, and visual inaccuracies?
  • Can you build a checklist that your team must follow before publishing AI-created work?

Tip #6: Assess how your business will address Gen AI-related risks

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AI makes things easier, but it also introduces new risks—security, data privacy, misleading content, and even copyright issues. If you’re serious about using AI, you can’t skip over risk management.

Here’s what to do:

  • Make sure your AI tool doesn’t store or misuse customer data
  • Use tools that give you control over what’s being generated
  • Keep all AI-generated content under review for accuracy and originality
  • Create a fallback process in case the AI goes off-course 
  • Consult legal and compliance teams to make sure you’re not violating privacy and copyright laws

Questions to Ask:

  • Are you checking how your AI tools handle and store customer data?
  • Do you know what happens when your AI makes a mistake—who’s accountable?
  • Have you prepared for copyright claims around AI-generated images and text?
  • Are your teams clear on the difference between automating smartly vs. creating legal exposure?
  • Is someone in your company tasked with overseeing AI risk and governance?

Tip #7: Learn from your competitors and others

You don’t need to reinvent the wheel. Some businesses are already miles ahead with AI—and you can learn from their wins and mistakes.

The best way to learn how AI will help your site is to see it in action: 

  • Get onto the internet and do an extensive search on which brands are actively using AI—and more importantly, how are they extracting value?
  • Look up podcasts, YouTube interviews, etc., of CEOs who are at the frontier of leveraging AI to drive marketing assets
  • Probe how successful organisations are scaling AI initiatives and tracking key performance indicators

Questions to ask:

  • Which of your competitors are using AI well—and what can you borrow and improve?
  • Can you spot what AI features helped those companies grow faster and cut costs?
  • Can you reverse-engineer what worked for them and adapt it to your model?
  • Are you tracking how others are measuring ROI from their AI tools?

Tip #8: Develop a Minimum Viable Product (MVP)

You don’t have to go all in from day one. The smartest way to introduce AI is to start small. Build a basic version of your site with one or two AI tools. See how it performs. Then, tweak it based on real feedback.

This saves money, avoids bloat, and gives you control. You’ll know exactly what works before scaling up.

Questions to Ask:

  • What’s the smallest version of your AI site you can build to test the waters?
  • Which features can you roll out now and measure before expanding?
  • Are you set up to collect feedback on what’s working and what’s not?
  • Do you have a plan to iterate fast if your MVP misses the mark?
  • Can you identify success metrics before launching the MVP?

Your Journey with AI Website Builders Starts with Crazy Domains

Today, the average person routinely chats with ChatGPT, striking conversations, probing for answers, and so on. As such, your customers are well-versed in this immersive technology.

As an owner of a business that’s just branching out, you need every tool in the book to make your site more user-friendly for users and cost-effective for your bottom line.

This is why automated web development is the best way forward. Luckily, there are plenty of AI website builders available at your disposal today. One such example is the one by Crazy Domains.

Our AI website builder is easy to use and delivers authentic results, all of which are aligned with your site’s long—and short-term goals. Sign up to get started!

FAQs

Can AI fully replace custom website development?

Not really. AI can handle the basics—layouts, content, even some personalisation—but it can’t match the depth or precision of a developer. You’ll still need a human touch if your site needs unique features, integrations, or a very specific look and feel.

How will generative AI change how websites are designed?

It’ll make personalisation the new standard. Generative AI can track how users behave and adjust the design on the fly—layout, content, visuals, you name it. This means every visitor can see a version of your site that fits them better. It also speeds up testing and design updates since AI can quickly generate and compare multiple options.

Is AI website development only for small businesses?

No. Startups benefit from speed and cost, but larger companies use AI to scale faster, test more ideas, and roll out updates across global sites without delays. It works across the board.

Can AI improve how fast my website loads?

Yes. AI tools can optimise image sizes, manage code efficiency, and even adjust content delivery based on a user’s location. The result is a faster site that performs better without manual tuning.

What should I watch out for when using AI website builders?

Keep an eye on branding and consistency. AI tools generate what’s functional but not always what fits your tone and brand identity. Always review the final output to make sure it feels like your business—not a template.