Consumers and sellers have readily accepted the e-commerce marketplace due to its convenience and effectiveness. After the global pandemic of COVID-19, the reliance of consumers on e-commerce platforms has increased manifolds.
Statistics reveal that online sales boosted from $2 trillion in 2019 to around $2.5 trillion in 2020 and $2.9 trillion in 2021. As a result, E-commerce platforms are also continually looking to reinvent themselves and be more trustworthy in catering to their growing customer base.
A primary reason behind such a success is the secure online payment systems on e-commerce platforms. To further boost the sector, businesses are investing in streamlining their payment processes to minimize failure rates and enhance the overall customer experience.
Today. the initial credit and debit card payment options have been expanded to new online payment methods like digital wallets, buy now pay later, cryptocurrencies, and more.
So, if you are looking to know more about secure payment e-commerce trends, you are in the right place. In this article, we will cover some of the latest trends and how they can benefit you as a user.
Top 5 E-commerce Payment Solutions
1. Digital Wallets
A digital wallet is one of the most common online payment systems utilized on e-commerce platforms. They are predicted to account for 28% of transaction value in 2026, up from 21% in 2022.
Two potential reasons behind their growing popularity are secure payment methods and enabling single-click payments. That is why the majority of e-commerce buyers use their mobile phones to make purchases, making digital wallets highly convenient and quick.
In addition, digital wallets like Google Pay, PayPal, and Apple Pay have gained immense popularity due to their security features. These digital wallets are fully functional on some of the top e-commerce platforms like Amazon, eBay, Alibaba, Flipkart, etc.
2. Buy Now, Pay Later
Buy Now, Pay Later is a payment subscription service that allows consumers to make purchases through small installments. Some platforms levy a small interest fee on the installments. Some popular platforms offering Buy Now, Pay Later options are PayPal in 4, Atome, Sezzle, etc.
This is highly popular among young buyers who are constantly investing their funds in the latest digital devices, fast fashion, entertainment, and more. This is because Buy Now, Pay Later subscription models increase the average order value and reduce cart abandonment rates, making it convenient for consumers.
3. Cryptocurrencies
Cryptocurrencies are fast growing form of payment in online shopping, courtesy of the secure and highly decentralized way to make monetary transactions. That is why both consumers and businesses find cryptocurrencies convenient, as they have quicker payment times and reduced transaction fees.
Given their convenience, large retailers like Overstock and Tesla have begun to accept cryptocurrencies, and BitPay is one of the payment processors that makes these transactions possible.
4. Voice Activated Payments
Through advancing digital tech and artificial intelligence, e-commerce platforms can now let customers complete the payment with voice commands. This secure payment solution, though, is not as popular as we speak yet; it is going to grow in popularity shortly.
Voice commands like Amazon Alexa and Google Assistant can be used to perform other tasks as well, like browsing the catalog, adding to the cart, a wishlist, and more. This will help expedite the checkout process and, at the same time, reduce the possibility of errors that can be made throughout the transaction.
5. Peer-to-Peer Payments
Peer-to-peer (P2P) payments allow people to pay and transfer money from linked bank accounts or credit and debit cards. Users use P2P payment methods on e-commerce platforms and for transferring money between friends and family.
P2P is more commonly known by its app names like Google Pay, Phone Pe, Apple Pay, Venmo, Zelle, and more. However, some businesses do not prefer P2P payment methods because they can incur transaction fees and may be less secure than other payment methods.
Benefits of Using Secure Payment Solutions
After discussing some trending secure payment solutions, let’s jump into the advantages of adopting these secure payment solutions. In today’s age, secure payment solutions are crucial for fostering a safe and reliable e-commerce ecosystem.
1. Protecting Sensitive Customer Data
While making online transactions, customers trust businesses and e-commerce platforms with their sensitive financial information. This includes credit card numbers and access to digital wallets. Therefore, robust payment gateways are crucial for protecting the information of customers and complying with the payment security guidelines.
With advanced digital tools and encryption technologies like Transport Layer Security (TLS) and Secure Sockets Layer (SSL), businesses can protect themselves and their customers from cyber security attacks and data breaches.
2. Reporting and Analytics
Comprehensive, secure payment solutions offer detailed reporting and analytics features. Data analysis features go a long way in tracking performance and sales and pinpointing areas of improvement. This information can help in making well-informed business decisions and streamlining payment procedures for optimal effectiveness and financial gain.
3. Saving Payment Information
Reliable payment gateways allow users the convenience of safely securing their credit card numbers, payment methods, and billing addresses. This way, they do not have to key in all the information each time they make a purchase. It saves customers time and enhances the possibility of converting them into repeat customers.
4. Compliance With Regulations
Payment Card Industry Data Security Standard (PCI DSS) monitors e-commerce platforms and their payment solutions. It is mandatory for businesses to adhere to their requirements to ensure they are safely handling, storing, and transferring sensitive financial information of individuals and other businesses.
Additionally, complying with these industry standards and regulations effectively can help e-commerce businesses maintain trust with their customers while adhering to compliance regulations.
5. Fraud Prevention
A lot of advanced payment solutions now come with AI-powered fraud detection tools. This ensures that all payment transactions are tracked and monitored in real-time, catching discrepancies, if any.
Some solutions also come with risk-scoring mechanisms that help detect and prevent suspicious activities promptly.
Conclusion
Simplifying e-commerce payment processes requires striking a balance between convenience and security. Companies may increase customer satisfaction and loyalty by streamlining the checkout process, customizing the payment experience, guaranteeing transparent pricing, and offering strong customer support.
If you are also looking to implement secure payment solutions for your e-commerce business, you can head to Crazy Domains. Since its inception in 2000, they have been helping startups optimize all their business needs.
You can reach out to their customer support over live chat as well as via email, telephone, and social media to know more about them.
