Optimising Google My Business Posts for Maximum Engagement

Your GMB profile is the first impression users get when they search for your business. Each element, from business logos and URLs to post updates, plays a vital role in engaging users.

Posts are among the most attractive and eye-catching elements. Businesses with more images listed receive 500% more calls, search discovery, and direction requests than those without one.

Yet, 58% of businesses don’t optimise their Google Business Profile.

In this guide, Crazy Domains presents you the most important aspects of your GMB account, i.e., images, and how to optimise them to maximise your search rankings.

But First, What Are Google My Business Posts?

GMB Posts are short, engaging updates you can share on your GMB profile to keep your audience interested.

GMB posts can be used to:

• Announce new products or services.
• Highlight special offers or discounts.
• Promote events.
• Share insights or news about your business. 

6 Winning Strategies To Optimise Google My Business Posts

Alright, you have the basics sorted, and that’s a fantastic start! Now, here are the strategies to optimise your Google My Business Posts:

1. Add Category-Specific Photos

Great visuals can make your profile unforgettable, so make them count! For business-specifics, start by adding –

• Exterior Photos: Try to add at least three external photos to help your customers recognise your place easily —bonus points if you capture it during golden hour!
• Interior Photos: Show off your space! Let people see the vibe and ambiance your business offers.
• Product Photos: Highlight your top-selling items or unique offerings. Well-lit, crisp shots can make a huge difference.
• Team photos: Team photos are a great way to showcase the personal side of your business. Consider including candid moments or team activities to show camaraderie among your staff.

2. Tailor Your Posts to Your Industry

Customising your GMB posts ensures they resonate with your audience. So, if you are running:

• Restaurant: Share mouth-watering photos of your dishes in the aesthetic backdrops of your cafe to attract attention.
•  Hotel: Show off your stylish guest rooms and fun amenities to entice travelers for their next getaway.
• Retail Store: You can promote new arrivals or exclusive products to spark interest and drive sales.

3. Words That Win: Crafting Post Copy That Converts

Creating compelling content for your GMB posts is essential:

• Use attention-grabbing headlines to draw readers in.
• Keep your content short (150-300 characters).
• Add a CTA—like “Shop Now!” or “Claim your discount now!” —to encourage customers to take the next step.

4. Stop the Scroll with Stunning Visuals

To make your customers stop scrolling,

• Use HD Images: Google suggests a minimum of 720 x 720 pixels, but for clarity, you can go up to 1200 x 900 pixels.
• Add Alt Text: SEO also plays a part here. Include keywords in alt text to attract more traffic.
• Select Relevant Photos: Ensure visuals are professional and align with your brand or business.

5. Timing is Everything

The time you post is just as crucial as what you post. When should you post for maximum impact? That’s why you need to have a posting strategy:

• Find Your Sweet Spot

Think about when your audience is most active. Generally, afternoons and evenings are prime time for engagement. However, you can always experiment with posting times based on audience activity.

• Ride the Wave of Special Occasions

Festivals or local events like Christmas and New Year’s can be golden opportunities for your posts. People are already in the mood to celebrate, so grab the moment. You can share festive promotions, holiday hours, year-end sales, or fun events happening in your cafe or hotel.

Note: Posts stay live for seven days on the story. So, make sure to update the highlights section frequently.

6. Engage with Multimedia

Take your post strategy to the next level with:

• Short and snappy videos (think 30 seconds or less) are a fantastic way to grab attention! This way, you can showcase your offerings even better.
• Try different formats—behind-the-scenes clips, customer testimonials, or quick tips. Variety becomes a magnet to keep your audience coming back for more.
• Use captions to reinforce key messages.

Make sure to follow these GMB Video Guidelines:

• Video Length: Maximum of 30 seconds
• File Size: Up to 75 MB
• Resolution: At least 720p

The Biggest Blunders That Kill GMB Engagement

• Bad Visuals, Bad Impressions

Blurry, outdated, or low-quality images can harm your business’s credibility and even deter potential customers.

• Overloading with Contact Details

Keep your posts concise to prevent overwhelming readers. Besides, Google disallows the addition of phone numbers to posts to avoid the risk of abuse.

• Inconsistency Costs You

Irregular updates hurt your visibility. Posting consistently is what builds a strong online presence.

• Neglecting Mobile Optimisation

More than 50% of local searches are conducted on smartphones, so ensure your posts are mobile-friendly.

• Ignoring User Engagement

Customers love sharing their thoughts on your business profile. They can even add photos. Make sure to reply to their comments and reviews. Quick responses show you care about your audience.

Get Noticed with Google My Business Posts

Share visually appealing, well-timed, and engaging posts on Google. Optimise your Google My Business profile to attract more customers and grow your brand effortlessly.

Don’t let your competitors steal the spotlight! Optimise your Google My Business posts with Crazy Domains digital solutions and attract more customers today.