Optimising Google My Business Posts for Maximum Engagement

Did you know that a massive 97% of consumers searched online for a local business? This figure indicates just how important your online presence is for tapping into local traffic. Claiming your Google My Business (GMB) profile is of course the first step, but leveraging all its features— particularly GMB Posts can significantly add to your visibility and engagement efforts.

These short, update-style posts appear right on your profile in Google Search and Maps, giving potential customers just one more reason to click, visit or call. Managed properly, it can be one of your most powerful tools in your digital marketing arsenal, particularly for driving visibility locally.

Here’s how to create high-impact GMB Posts that generate real engagement.

1. Get Familiar with GMB Post Types

Each post type serves a different purpose, and choosing the right one makes a real difference in how your content performs. Understanding them helps you better optimise Google My Business for different objectives:

• What’s New: This is perfect for general updates, blog content, service announcements or behind-the-scenes news.
• Event: Use this to promote workshops, sales, or community events. You can set specific start and end dates.
• Offer: Promote limited-time specials, discount codes, or bundles. These are great for attracting immediate action.
• Product: Ideal for retailers— this format lets you highlight individual items with prices, descriptions, and purchase links.

2. Post with Purpose and Consistency

Unlike social media posts that disappear into a feed, GMB Posts sit directly on your Google listing. That means every post should be relevant, timely, and focused on action to effectively optimise Google My Business performance.

• Post frequency: Aim to publish at least once a week to keep your profile active.
• Timing: Align posts with your business calendar—think EOFY sales, local holidays (like Australia Day), or seasonal offers.
• Expiry: Most posts expire after 7 days (except for Events), so set reminders to update regularly.

3. Write for Your Local Audience

Consumers value clarity, honesty, and relevance. Don’t overstuff your content with technical jargon. A good way to optimise Google My Business is by speaking directly to your local community:

• Start with a hook— grab attention in the first 100 characters.
• Keep it short and punchy (150–300 words).
• Use location-specific references, e.g. “Looking for lawn mowing in Geelong?” or “Gold Coast locals— grab 20% off all swimwear this weekend!”

4. Use High-Quality Visual Content

Visuals are a major factor when you optimise Google My Business engagement. Whether you’re a tradir, café owner or yoga instructor, sharp, relevant images make a huge impact.

• Use real photos: Show off your team, your work, or your products— avoid generic stock images.
• Resolution matters: Upload clear images (at least 400×300 pixels) that look great on both desktop and mobile.
• Video adds value: Short videos (under 30 seconds) can boost post performance and help tell your story visually.

5. Include a Strong Call to Action (CTA)

Every GMB Post should guide your audience towards a specific action. A strong CTA helps you optimise Google My Business results.

Use the built-in CTA buttons like:

• “Book”
• “Call Now”
• “Order Online”
• “Learn More”
• “Get Offer”

Link your CTA to a relevant landing page— not just your homepage. If you’re offering a winter special, send users directly to that promo, not a generic page.

6. Boost SEO with Local Keywords

To further optimise Google My Business, your posts should include relevant keywords naturally. Local search terms help Google match your listing with nearby searchers.

Think about how locals are searching:

• Instead of: “We install air conditioners.”
• Try: “Affordable air conditioning installation in Adelaide.”

7. Review, Track, and Improve

GMB offers basic insights like post views and button clicks, but pairing it with Google Analytics gives you deeper data to better optimise your Google My Business strategy.

Track things like:

• Post click-through rates (CTR)
• Website visits and bounce rate from GMB links
• Conversions (bookings, form fills, purchases)

8. Tie Posts into a Fully Optimised Profile

Your posts are only as good as the profile they sit on. To fully optimise Google My Business, make sure your profile is up-to-date:

• Accurate NAP (name, address, phone number)
• Up-to-date business hours (including public holidays)
• Complete business description with key services
• Well-organised service and product lists
• Fresh, geo-tagged photos

9. Respond to Reviews and Tag Them in Posts

Customer reviews are very helpful in improving local ranking. If you wish to improve your Google My Business profile, then you will need to interact with your reviewers.

• Respond to every review, whether positive or negative.
• Use key language in your replies (e.g. “Thanks for visiting our Brisbane café!”).
• Highlight great feedback in your posts. For example: “Thanks to all our customers for rating our plumbing service 5 stars across Sydney—we’re stoked!”

10. Optimise Post Timing for Your Audience

When you post, it can affect visibility. To best optimise Google My Business, think like your audience.

• Schedule posts before peak search hours (e.g. early morning for trades, mid-morning for cafés, evening for services).
• Consider local habits—Aussies often browse on weekends or after work hours.
• Test different days and times using GMB Insights to see what works best.

Final Thoughts

Optimising Google My Business isn’t just a personal gain— it’s essential for standing out in your local market. Whether you’re a sole trader, a growing brand, or a brick-and-mortar shop, regular, well-crafted posts can drive real results—from more calls to more foot traffic. Keep it consistent, visual, and local, and you’ll see the impact in no time.

Boost your website’s traffic with Crazy Domains. Sign up today and start creating posts that attract clicks, calls, and customers.