Does Hosting Affect Email Delivery Rates? Yes — Here’s How

For any online business, web hosting can make a big difference in improving the delivery rates of emails by affecting various factors. Some of these include server reputation, infrastructure, security and so on. If not hosted properly, it can cause all sorts of problems, ranging from spam complaints, higher bounce rates, reduced sender reputation, to making it that much harder to get to the inbox of the intended recipients.

A good hosting company, on the other hand, is instrumental in improving email delivery rates by offering infrastructure and tools to send and receive emails, and can greatly enhance reliability and deliverability.

In this post, we will further explain the importance of email hosting performance and cover why it is necessary to employ a trustworthy web hosting company to send and receive your emails immediately without labelling them as spam.

Understanding the Concept of Web Hosting

Web hosting is possibly the most important part of keeping any business’s presence online. It makes websites accessible to users worldwide easily, thereby providing a smooth browsing experience.

Without an efficient web hosting service, websites would not be accessible to users, thereby obstructing the marketing of products and services, as well as smooth communication through emails.

The Importance of Web Hosting for Email Deliverability

There are several factors related to web hosting that directly influence email deliverability rates. By developing a thorough understanding of these factors and their implications, you can make informed decisions when choosing a web hosting provider to support all your email communication needs.

Here are some of the factors related to hosting that affect email delivery rates-

1. Sender Reputation

Top email service providers (ESPs) like Gmail, Yahoo, and Microsoft continuously track sender reputation (an aggregate score) based on a set of criteria. A few of those criteria include bounce rate, spam complaints, and engagement levels.

An unfavourable hosting service provider image can harm your sender’s reputation even if your emails are not spam.

It is therefore essential to select a reliable hosting provider with a good sender reputation and implement measures like email verification and list cleaning to help in maintaining a good sender reputation.

2. Email Infrastructure and Authentication

A good host provides a secure as well as quick server environment, which is highly critical in efficiently delivering emails. Correct authentication practices (SPF, DKIM, and DMARC) assist you in ensuring that you are the legit sender and also help in avoiding emails being marked as spam.

An adequate host service provider shall also provide you with the necessary support and tools to utilise these verification mechanisms efficiently and accordingly helps verify your emails.

3. Server Uptime and Reliability

Email hosting companies provide stable servers that enable sending and receiving emails consistently, reducing downtime and lost communication.

Also, dedicated hosting provides a managed environment, therefore enabling you to manage your own IP address and reputation and enhancing deliverability by a great margin.

4. The Quality of IP Address

The reputation of the IP address that your website is assigned is another aspect that can have a major impact on email delivery.

Unlike a shared IP address that may be linked to several websites, which can cause spam filtering problems, a dedicated IP address offers a greater degree of trust and control, making it easier for emails to be delivered.

5. Spam Reporting and Unsubscribes

A high number of spam reports or unsubscribes can impact your sender reputation negatively and lower email deliverability rates. Partnering with a reliable hosting solution provider gives you the advantage of various tools and resources to efficiently monitor and manage your email list.

This, in turn, helps you to prevent spam reports and unsubscribes that can damage your deliverability.

6. Email List Hygiene

Hosting providers offer a range of different tools for email list hygiene, which helps you keep your email list clean and free of any invalid or inactive addresses.

This, in turn, ensures that your emails are sent to real and legit users who are engaged with your content, thus improving your overall email deliverability and engagement rates.

7. Constant Monitoring and Support

Reliable hosting providers offer robust monitoring tools and constant technical support to help you keep track of your email deliverability and troubleshoot other issues.

This helps you in both identifying and resolving issues that might be impacting your email delivery rates.

Improve your Email Deliverability with Crazy Domains Web Hosting

In this post, we have discussed how hosting can significantly impact email deliverability, primarily through its influence on sender reputation and technical infrastructure. Unlike a shared server’s reputation that can be negatively affected by other users, a dedicated server offers much better control over IP reputation.

A good host, like Crazy Domains, offers robust security and email standard compliance (such as SPF, DKIM, and DMARC) and can be a powerful way to prevent spam filters and increase overall email delivery rates.

Choosing Crazy Domains as your hosting partner improves your email hosting performance by providing you with dedicated IPS, correct DNS record setup, and rigid adherence to email protocols. This means that your emails will actually get to where they are supposed to go and won’t land in the spam box.

Call us today to discover more about Crazy Domains.