Learn about the top landing page builder tools to get started with designing, editing, publishing, and testing your landing pages. Apart from offering a vast library of templates to kickstart your journey of creating good-looking pages, these tools offer a host of other features to build excellent standalone web pages to boost conversions.

Many marketing teams and agencies today use landing pages for different purposes. Apart from helping you get more leads, these standalone pages can help collect valuable user data, track campaign performance metrics, and much more.

What is more interesting is the abundance of drag-and-drop landing page builders on the market, which makes creating these landing pages even easier.

In this guide, we’ll explore more about landing page builders and review the top landing page builder platforms to boost conversions based on various parameters. These include features, scalability, pricing, and ease of use to help you make an informed decision and find the right fit for your business.

What are Landing Page Builders?

Landing page builders are dedicated tools that allow users to create standalone web or landing pages focused on a specific action, such as a purchase or lead capture.

The key highlight of landing page builders is that they offer a user-friendly interface,  usually a drag-and-drop, to seamlessly design pages without needing any coding or extensive design skills.

Among key features of landing page builders are:

1. Focus on Conversion

Landing page builders are specifically designed to optimise pages for a specific purpose, such as driving sales, generating leads, or promoting a product.

2. Templates and Customisation

Most of the  builders available in the market offer pre-designed templates that can be customised to the specific branding and marketing needs.

3. Extensive Features

Landing page builders offer several additional features such as detailed analytics, A/B testing, and integrations with other platforms.

Also Read: How to Create a Killer Landing Page That Converts

Top 5 Landing Page Builders to Boost Conversions

Here are the top 5 landing page builders to help you boost your conversions:

1. Unbounce

Unbounce is an excellent  AI-Powered landing page builder that is most suitable for teams prioritising speed and AI-driven optimisation. A well-established name in the landing page builder market, unbounce is easy to use, fully customisable, and offers easy integration with all top email service providers.

Key Features

  • Smart Builder: Help create landing pages much faster using AI-generated copy and a range of pre-optimised templates.
  • Integrations: Easily connects with platforms such as Shopify, PayPal, and over 200+ other tools via Zapier.
  • Smart Traffic: The tool can dynamically route visitors to the highest-converting page variant, boosting conversions.
  • A/B Testing: Can compare up to four page variations to identify top performers.

Pros

  • Since there is no coding required, it is ideal for non-technical users.
  • The tool has built-in pop-ups and sticky bars to capture leads.
  • Features robust analytics with conversion rate tracking.

2. Instapage

Instapage is another good landing page builder that is ideal for large teams requiring collaboration and advanced analytics.

Key Features

  • Fast Render Engine: Comes with lightning-fast page loading to reduce bounce rates.
  • AI Content Generator: Can create multiple copy variations for A/B testing.
  • Analytics: Robust analytics with tracking clicks, scrolls, and conversions in real time.

Pros

  • Features 500+ templates designed for B2B use cases.
  • Integrates easily with Salesforce, HubSpot, and 120+ other tools.
  • Features dynamic text replacement for personalised messaging.

3. Wix

Wix is one of the top choices for a free landing page builder, packed with gorgeous designer templates, various customisation tools, and seamless integrations. The tool allows you to build high-converting landing pages in minutes using Wix’s intuitive editor and AI text creator.

Key Features

  • Integrations: Powerful integrations (including MailChimp, Hubspot, Facebook, and Google Ads) to let you connect with essential marketing tools, CRMs, and social platforms.
  • Best Video Tools: Offers professional video tools to help you entice visitors to view your landing page.
  • Advanced Analytics: Wix Analytics gives you easy access to valuable data about website traffic, visitor behavior, and lead capture, along with suggestions to improve conversions

Pros

  • Intuitive drag and drop builder
  • Complete design freedom
  • Powerful eCommerce capabilities
  • Secure payment solutions

4. Carrd

Carrd is a simple tool for creating one-page websites/landing pages that are perfect for personal profiles and portfolios. It is an intuitive and beginner-friendly tool that allows you to build and launch a website quickly without any coding.

Key Features

  • Beginner-friendly: Carrd is a completely beginner-friendly tool  as it is quite easy to get started without any prior experience.
  • Intuitive editor: The intuitive editor is straightforward, letting you add blocks for text, videos, images, forms, and more.
  • No technical expertise needed: The tool does not require any technical expertise or an account to start designing

Pros

  • Easy to use with a user-friendly interface
  • Responsive design and affordable pricing
  • Decent integration capabilities
Also Read: The Ultimate Guide to Creating Best Landing Pages That Drive Conversions

5. LeadPages

Leadpages is one of the most powerful landing page builders for ever-growing email lists. The ttol offers an excellent setup with a wide range of mobile-friendly templates to choose from.

Key Features

  • Customisation: Offer code-free drag-and-drop customisations to let you build web pages without the need to hire outside help
  • Built-in Conversion Guidance: Comes with a built-in conversion guidance feature, which means even before you publish your landing page, you get predictions about the page’s performance
  • Templates: Features a wide range (over 200+) professionally designed landing page templates

Pros

  • Powerful and versatile tool
  • Offers built-in conversion guidance
  • Allows you to easily sell products on your landing page

Build Conversion-Boosting Landing Pages with Crazy Domains

Having a good landing page builder is essential for affiliate marketing as it helps you create aesthetically pleasing pages that can help in conversions. In addition to this, landing page builders allow even beginners to design pages without any coding knowledge.

In this blog post, we have discussed the top landing page builders for boosting conversions along with their features, pros, and cons.

Further, for building landing pages, Crazy Domains offers a powerful website builder platform that allows you to create excellent websites and landing pages without coding, featuring customisable layouts and other eCommerce functionalities.

Start building your perfect landing page today with Crazy Domain and watch your conversions soar.