A/B testing is an experiment where two or more versions of a webpage are shown to different groups of users. By comparing conversions from the original version against the new variation, you can identify which performs better.

You may have invested a lot of resources in building your business website, but it may not perform as well as you expected. Often, how well users interact with your site depends on small details such as the colour of a button or the location of your call-to-action.

So, how can you determine which version of your webpage performs best, rather than guessing what your visitors like?

This is where A/B testing can help.

In this guide, we explore what A/B testing is and how you can run the test without the help of a developer or technical skills.

Understanding A/B Testing

A/B testing determines which version of your online content performs better based on user activity. It is also known as split testing.

  • A/B testing is the most effective method for increasing conversion rates, with 60% of companies currently using it, and another 34% planning to use it.
  • 60% of companies evaluate their landing pages using split testing.
Also Read: The Ultimate Guide to Creating the Best Landing Pages That Drive Conversions

Need for Split Testing

Split testing can –

  • Enhance conversion rates
  • Guarantee higher ROI
  • Give accurate insights about user behaviour

Using No-Code Website Builders for A/B Testing

Follow these steps to use website builders add-on tools for A/B testing without developer support or coding.

1. Decide on Your Goal and Hypothesis

Before split testing, decide on the goal you are trying to achieve and follow it with a hypothesis of which variable change might bring about your desired outcome.

2. Create a Variant

In split testing, you will have two variants- Variant A and Variant B.

  • Variant A is your control variant, the original version of the content you want to test, and serves as the reference.
  • Variant B should include whatever changes to your variable that you’ve hypothesised will improve performance. If you hypothesise that a different colour CTA button will get more clicks, this is the variant with that change.
Pro Tip: Change one variable at a time to observe the difference in performance caused by that variable.

3. Choosing an A/B Testing Tool

Built-in A/B Testing Tool 

Most website builders have an integrated testing tool, which eliminates the need for developers or coding for testing and outcome analysis.

Here are some of the website builders with built-in testing tools.

  • Wix allows split testing through its Test Site and Release Manager features, enabling you to create and compare alternate versions of a webpage or site.
  • The Squarespace website builder doesn’t have an in-built split testing tool, but provides the option to test through add-ons, which enables you to edit and test different pages or element variations.
  • If you own an e-commerce website, Shopify offers apps like Neat A/B Testing or Google Optimise integration to allow you to test product pages, prices, or calls-to-action.
  • WordPress can create page variations and compare their performance through plugins like Nelio A/B Testing or Thrive Optimise.

Third Party Tools

You can use these tools if your site builder does not have an in-built testing capability. To add these tools to your site builder, paste code into your builder’s settings or use a plugin. No coding is required.

Once you’ve installed them, the tools work seamlessly with your site builder, dividing your traffic and reporting back to you on which version of your page performs best.

Focus on these features while selecting a testing tool.

Feature     Why its important
Visual Editor for the Drag-and-drop function To easily design variations
Integration with analytics and CRM To streamline workflows
 Traffic segmentation, goal tracking To run tests efficiently
  • Optimizely is an advanced platform used by many companies to test and create variations for several page elements. It is easy to make small tests even without a technical background. The Stats Engine facilitates easy review of test results.
  • Visual Website Optimiser (VWO) is an easy-to-use tool with a simple user interface and robust reporting features. VWO includes SmartStats to simplify analysis and a WYSIWYG editor for beginners. Heat maps and on-site surveys are included in all VWO plans.

4. Testing

  • After adding the tool to your site, set up success metrics directly in the platform’s dashboard.
  • Preview your variations and connect analytics tools for detailed tracking.
Pro Tip: Try to run the test for 7 to 14 days and at least 100 conversions per variant for reliable data.

Implement the new insights gained to roll out a more effective webpage variant for improving overall performance.

Enhance Your Site with Split Testing

A/B testing is not a one-time assignment. In fact, businesses should experiment with various web page layouts to determine what actually works for their users. You can easily test using website builders or tools, eliminating the need for a developer or specialised technical skills.

Website building service providers such as Crazy Domains can help with split testing. From reliable hosting to website builder programs, we give you all you need to build, test, and refine your site without the need for a developer.

Contact us today and let A/B testing become your potent tool for making your website a hit with users.