Essential Elements of a High-Converting Landing Page

As per HubSpot statistics, businesses that have 10 to 15 landing pages are more likely to expand their number of leads by 55%. As per the reports of WordStream, the typical rate of conversion across businesses for landing pages is just 2.35%, while the topmost 10% transforms to 11.45% or higher. Such statistics prove how inefficient or powerful a landing page can be, depending on its content and design.

So, what makes a good landing page that not only surges traffic but also turns visitors into customers and leads? In this blog, we will discover the potential elements of a high-converting landing page and actionable strategies to help you create one that would work well for your brand.

Essential Elements of Landing Page Design

1. Clear and Engaging Headline

Your headline is the very first impression of your website to the audience. It should connect directly with your visitor’s needs in just a few words. Reports state that 8 out of 10 visitors will only read the headline, while 2 out of 10 will go through the rest. That’s why a potential headline can make or break your landing page.

Example: Try writing “Get Your Website Online in Minutes with Reasonable Hosting” instead of just “Reasonable Web Hosting”.

If you’re wondering what makes a good landing page, it definitely starts with an irresistible headline.

2. Convincing Subheading

Your subheading supports the main heading by elaborating a little more on it. Consider it as the second hook that keeps the visitors staying on the page after the headings grab their attention.

Example: If you put the heading “Start Your Website in a Minute,” the subheading should cover “With Hosting Solutions Calculated for Small Businesses and Start-ups.” The link should be made clear.

3. Appealing Images and Visuals

It is a known statistic that the human mind can process visuals 60,000 times quicker than texts. Better visuals can convey professionalism and trust. You can opt for product images, screenshots, or explainer videos to show how your products or services work.

Things to consider:

• Using compressed images can help minimise the loading time of the page.
• A keyword-dense alt text like “Quick and Secure Web Hosting Dashboard” can be a great addition.
• If you’re planning to use videos, keep them brief and committed to explaining the benefits.

4. Profit-oriented Copy

Your audience may not care about the product features unless you explain the attributes that would benefit them. Focus on the advantages over attributes. Emphasise how your product can make their life easier by solving relevant problems. This is another crucial part of what makes a good landing page.

Example: Try to write “Stay Online with 24/7 reliable hosting that never lets you down” instead of “99.9% uptime”.

5. A Single Call-to-action (CTA) with a clear message

An ideal landing page highlights one specific action that you want your audience to take. Whether it’s signing up, purchasing, or downloading, make a strong and concise CTA.

Best Methods:

• Include action verbs like – “Claim”, “Begin” or “Get”.
• Make the CTA button in a complementary colour to the page.
• Repeat the CTA button in calculated places: At the bottom, in the middle, and above the fold.

6. Nominal Distraction

Your landing page should have one objective. Refrain from adding multiple links that would take your audience to a different place, and avoid unnecessary menus and sidebars that would create distractions. The more focused and neater your page is, the more likely the visitors will take necessary actions.

7. Testimonials and Social Evidence

Trust is important. Including social evidence like customer reviews, trust badges and testimonials make your landing page more reliable.

Example:

• Incorporate credible badges like – “Money Back Security” or “SSL Protected”.
• Showcase short testimonials with the customer’s photo and name.
• Include real data, “Join over 10,000 businesses that trust us”.

8. Quick loading speed

According to sources, a nominal delay in the page loading time can decrease the conversion frequency by up to 7%. Make sure your landing page loads faster.

9. Mobile Streamlining

Mobile devices contribute to 50% of the overall web traffic. Your landing page must look attractive and function perfectly for mobile devices like tablets and smartphones. Mobile responsiveness is key in what makes a good landing page.

Tips to consider: 

• Make sure that the buttons are large enough to access.
• Use flexible designs.
• Make forms simple to fill on mobile screens.

10. Quick Forms

If you are planning to use a form, keep it easy to understand. Include only necessary details and keep it to the point. Make the form compact by only asking for needful.

Example: Start with asking only name and mail address, instead of asking for contact details, address, and company name. You can always gather more information later.

Wrapping Up

So, what makes a good landing page? The secrets lie in credible elements, strong messaging, a focused CTA, profit-oriented copy, and appealing visuals. From a spotless design to quicker loading time and mobile responsiveness, every fact matters.

If you are planning to build result-oriented landing pages that help you enhance your business’s productivity, make sure you are backed by quick and credible hosting. Crazy Domains offers easy-going hosting, 24/7 support, and adaptable solutions tailored to your success goals.