What Is Favicon: The Ultimate Guide to Creating a Memorable Web Presence

Whenever you visit a supermarket, you can easily recognise your favourite brand from a distance by its colour and packaging, right? The same principle applies when you’re browsing the web. Research shows that 75% of customers can identify a company by its logo, and 45% can do so by its brand colour.

As you explore the web, you may notice a small square icon in the left or right corner of a tab or a bookmarked list. This tiny icon is called a Favicon. It’s a simplified version of a favourite symbol that helps you quickly recognise a website.

But how can you create a memorable favicon? This guide explains everything you need to know about creating a memorable favicon for online growth.

What is Favicon?

A favicon is a small square image that represents your website. It serves as a visual cue for your website in browser tabs, bookmark tabs, and search results. When the user is skimming through different tabs, it ensures that your website is highlighted.

Favicons are located in the following:

• The search bar
• Search History
• Toolbar apps
• Bookmarks

Why is Favicon Important?

Now that you know what is favicon, let’s discuss why it is important. Favicon is a tiny icon, but it plays an important role in building your web presence.

1. Brand Identity

A favicon makes it easy to recognise your website when multiple bookmarks or tabs are open. It serves as a brand identity and ensures that you stand out from your competitors.

2. Professionalism and Credibility

When no favicon is present, a grey globe, which is the placeholder for the favicon, is displayed, reducing the website’s authenticity. When a favicon is present in the placeholder, it reflects professionalism and improves the website’s credibility.

3. Improved User Experience

A favicon helps users recognise your website from the multiple tabs available, improving user experience.

4. Search Engine Optimisation

When your favicon is easily recognisable and eye-catching, it will generate more clicks and attention. You can use traffic booster services to improve visibility and take your website presence a step ahead.

Tips for Creating a Memorable Favicon

While you may think that a compressed version of your brand logo will do the work, it is not always the best choice because it has smaller dimensions and might become difficult to recognise. Here are the things to keep in mind:

1. Maintain Minimalism

Because a favicon has small dimensions, adding too many intricate elements will make it unrecognisable. Instead, add sharp and simple details.

2. Brand Alignment

If your favicon’s colours and designs are completely different from those of the brand, the user will be confused. So, make sure that you use similar elements.

3. Transparent or Solid Background

A transparent background for the favicon will ensure that it stands out against the background. You can share or upload the favicon in any browser without the background being distracting or interfering with the colours of the browser or website. A solid background is ideal for letter-based favicons.

4. High Contrast

When the favicon has high-contrast colours, it will be visible against different backgrounds, which is especially convenient for dark modes. Make sure that even those with visual impairments can recognise the colours.

5. Size Guidelines

A 16×16 size is considered to be a universal size and is universally supported, but some platforms may require a bigger size. To choose the appropriate size, consider where the favicon will be displayed.

For example, if you do not have an application, you do not have to worry about the sizes supported by phones or tablets. Here are the sizes supported by different browsers and devices.

Designing and Uploading the Favicon

Designing a favicon will not be difficult by keeping the above points in mind. You can use different tools like Adobe Illustrator to generate the best favicon for your website.

After you have designed the favicon, find the uploading script of your web host to upload the favicon image you created and upload it. Using website builder services can make it easier for you to upload the Favicon.

Wrapping Up

A favicon is an important element in improving the user experience and building a strong online presence. By deciding on the right design elements, sizing, and format, you can create a favicon that makes your brand stand out.

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