Google and other search engines have listed a few crucial factors that influence a website’s ranking and generating backlinks is one of them. Search Engine Optimisation (SEO) is one of the most dynamic fields which is not only hard to master but also changing continuously. It requires digital marketers and SEO gurus to stay abreast with the latest trends, and new algorithms, and find unique, yet effective ways to improve a website’s ranking.  

Digital marketers and website owners understand the value of a backlink and why link building is an important part of any SEO strategy. But what are backlinks in SEO and do they really matter? 

This article dives deep into the SEO world to understand what we mean by backlinks and why they are important.  

Let us dive right in.  

What are Backlinks in Digital Marketing? 

Backlinks are also known as inbound or incoming links that point users to another web page or website. But why are backlinks so important in the digital marketing realm?  

Let us assume that every link to your website is like a positive review, signalling to search engines that your website content is unique and relevant, and addresses user queries for specific topics. When many websites direct users toward your website or a page, your website is doing something right. Either the content is highly informative, or the data is presented well, giving users the right information at the right time.  

Your website’s visibility increases when many websites point toward your website for information. Additionally, it is also worth noting that not all backlinks are equal. While high-quality backlinks will instantly boost your website ranking, low-quality backlinks from questionable websites will harm your site’s SEO.  

Why Are Backlinks Important for Your Website? 

As mentioned before, backlinks are important for your website to increase its credibility, website traffic, and ranking. Apart from these reasons, backlinks are also important to improve brand exposure. Overall, backlinks work as a “vote of confidence” informing Google and other search engines that your website consists of valuable content in your niche.  

Now, let us look at the distinct types of backlinks and how each backlink type is different.  

Different Types of Backlinks 

Every backlink offers something different and requires a different acquisition strategy. This is why it is important to understand and know about the diverse types of backlinks and how they can impact your site’s ranking and credibility.  

Here are some of the most relevant and important backlinks you must know.  

  • Do follow Backlinks 

Do follow backlinks are easily one of the most sought-after backlinks in the SEO landscape. These links act as a portal for search engine bots to crawl and reach your website without any issues. This process improves your website’s ranking across search engines. Website owners can earn do-follow backlinks by creating and publishing unique and engaging content that other websites want to reference, by collaborating with other websites, and by engaging with communities.  

  • Backlinks from Guest Blogs 

You can earn backlinks from other blogs and web pages by providing exceptional content to other blogs or websites. Usually, a backlink to your work will appear in the content itself or your author profile. These backlinks improve your SEO and expand your audience by leveraging the popularity of the host site. Fostering relationships with other bloggers while offering insightful content to their audience is essential for obtaining backlinks via guest blogging. 

  • Editorial Backlinks 

You can obtain these coveted backlinks when a website uses your content as a reference or finds it to be extremely valuable and authoritative. The only way to obtain these links is to provide original, insightful, and exceptional content that other people will naturally enjoy connecting to. 

  • Anchor Text Backlinks 

The text in the article to which a link connects is known as the anchor text. This is how Google’s algorithm identifies the topic for each page. Google can determine that the information is about the best smartphones if the link is added to the text “best smartphones.” 

You do not have any control over the anchor text when other websites organic links to your website. However, you will have some control over your anchor text if you rely on niche modifications or provide a guest article with backlinks on anchor texts.  

Parting Notes 

Establishing a solid backlink portfolio requires time and effort. It is a strategic, continuous process that demands perseverance, patience, and clever networking. Although the search for high-quality backlinks is never-ending, the rewards are worthwhile. 

A healthy backlink structure improves your SEO over months and years. Like establishing a solid reputation in your field, your website’s presence in search engine results pages (SERPs) increases as you amass high-quality backlinks. It is important to establish your site’s authority and reliability from the perspective of search engines as well as users and this is exactly why you need a backlink strategy.  

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Frequently Asked Questions 

Are backlinks still important for SEO?  

Yes, backlinks are especially important and among the top three ranking factors for Google. It is one of the most critical parts of an SEO strategy aimed at improving your website’s ranking, credibility, and traffic.  

Which backlinks should be avoided?  

Backlinks from low-quality websites including web directories, spammy backlinks, and black hat SEO practices must be avoided to prevent a negative impact on your website.  

What is an example of a backlink?  

One of the prime examples of a backlink is when other reputable websites add links directing users to your web page or website. Some of the most common examples of a backlink include anchor text backlinks, backlinks from guest blogs, do follow backlinks, and more.  

Can a website rank without backlinks?  

Yes, it is possible to rank without backlinks. That said, you may struggle to do so or only rank for low competition terms.