Managed SEO is a professional service that delivers tailored search engine optimisation strategies, covering keyword research, content creation, technical fixes, and ongoing performance tracking, to improve a website’s visibility and results. This blog highlights real-life case studies from various industries, including healthcare, education, retail, and logistics, where businesses overcame digital challenges with expert-managed SEO. |
Did you know that over 90% of online experiences begin with a search engine? Yet, despite this overwhelming statistic, most businesses remain buried on the lower pages of search results. This is where managed SEO comes into action.
Despite the potential, many small to medium-sized businesses struggle to implement effective SEO strategies on their own.
Read on to explore real-world examples of businesses that have leveraged managed SEO to scale their digital presence and achieve remarkable success.
1. Manufacturing: Polymer Solutions International (PSI)
Challenge
PSI lacked a structured digital marketing strategy and struggled with poor online visibility.
Solution:
- Comprehensive keyword research targeting industry-specific terms
- Creation of relevant, informative content
- On-page SEO optimisation and link-building campaigns
Results:
- 22% year-over-year (YoY) increase in organic traffic
- 18% increase in organic quote submissions
2. Healthcare: Hurst Paediatric Dentistry
Challenge
Despite offering excellent services, the clinic struggled to reach potential patients online.
Solution:
- Localised managed SEO strategy targeting the Dallas-Fort Worth region
- Improved keyword optimisation and content strategy
- Enhanced website navigation for a more user-friendly experience
Results:
- Increased appointment bookings
- Improved ranking in local search results
3. Heavy Equipment: Cleveland Brothers
Challenge:
The company needed to stand out in a highly competitive heavy equipment industry.
Solution:
- A tailored content strategy focusing on relevant industry keywords
- Technical SEO adjustments to improve website structure
- Product page optimisations for a better user experience
Results:
- Significant increase in website traffic and qualified leads
4. Home Services: Maryland Sunrooms
Challenge
Maryland Sunrooms faced challenges in generating sufficient leads and improving online visibility.
Solution:
- Local SEOÂ strategies targeting Maryland-specific keywords
- Engaging content showcasing completed projects
- Website user experience (UX) improvements for easier navigation
Results:
- Increased online appointment requests
- Enhanced site performance and engagement metrics
Also Read:Â The History of Search Engines: Recent Google Updates That Impact SEO |
5. Professional Services: Healthcare Administrative Partners (HAP)
Challenge:
HAP sought to attract more healthcare clients through organic search channels.
Solution:
- Industry-specific keyword strategy to target healthcare providers
- Educational content for industry professionals
- On-site navigation improvements to support the user journey
Results:
- 63% increase in organic traffic sessions
- Improved lead generation quality
6. eCommerce: Marketview Liquor
Challenge:
Marketview Liquor struggled to compete in a saturated online marketplace.
Solution:
- Optimisation of product pages for relevant search terms
- Development of engaging blog content to attract visitors
- Structural improvements to enhance the user experience
Results:
- 95% increase in revenue
- 10% improvement in the website’s conversion rate
7. Retail: Resource Furniture
Challenge:
Resource Furniture wanted to increase foot traffic to its physical showroom through online channels.
Solution:
- Content-driven SEO strategy targeting location-based keywords
- Optimisation of booking functionality on the website
- Enhanced customer journey with seamless navigation
Results:
- Increased showroom visits from organic search traffic
8. Recreation: KOA (Kampgrounds of America)
Challenge
KOA aimed to enhance visibility for its various regional locations.
Solution:
- Localised SEO approach for multiple KOA locations
- Mobile-friendly website adjustments
- Location-based content creation to attract local visitors
Results:
- Increased bookings from organic search
9. Education: Mount Wachusett Community College
Challenge
The college needed to increase enrollment through online channels.
Solution:
- Educational content targeting specific programmes and courses
- SEO for admissions-related keywords
- User experience (UX) optimisation to attract prospective students
Results:
- Higher number of applications and increased engagement
Also Read:Â The Crazy Easy Guide to SEO Marketing |
10. Tourism: Kent County Tourism Corporation
Challenge:
Kent County needed to drive tourism and increase visibility for their region.
Solution:
- SEO-optimised content focused on travel and tourism
- Local SEO keyword strategy to target potential visitors
- Improved site usability for a better user experience
Results:
- Significant increase in traffic from potential tourists
- Enhanced awareness of Kent County as a travel destination
11. Real Estate: Property Management, Inc. (PMI)
Challenge:
PMI sought to attract both property owners and renters through search engines.
Solution:
- Hyperlocal keyword research for targeted geographical areas
- On-page SEO improvements and technical fixes
- Enhanced site navigation to optimise lead generation
Results:
- 88% increase in organic pages per session
- Increased lead conversions
12. Logistics: Stockwell International
Challenge:
Stockwell International aimed to expand its digital footprint in the U.S. freight market.
Solution:
- Technical SEO and mobile optimisation improvements
- Content marketing targeted at U.S.-based customers
- Keyword mapping to focus on U.S.-specific terms
Results:
- Significant increase in U.S.-based organic traffic
- Boosted service inquiries
Final Words
The success stories indicate how companies across various industries reap the rewards of well-managed SEO. Consulting with professionals to further improve website SEO results in improved search positions, increased organic traffic, and better conversions.
If you’re ready to take your business to new heights, managed SEO is the right path forward. At Crazy Domains, we provide expert-managed SEO services tailored to your business’s unique needs. This way, we help you climb search rankings, attract qualified traffic, and turn visitors into loyal customers.