by Ethan Lewis

September 15, 2020

Design 3 min read

How to Create the Perfect Logo for Your Small Business

When you see McDonald's golden arches or Nike's swoosh, you know what it is right away! That's how strongly a logo can impact your business, giving your brand a unique identity. A logo plays a crucial role for any business to succeed and have a known brand identity. 

If you are creating or finalizing a logo for your business, don't just think of it as a simple process. The logo is integral in defining your brand's identity and is the first thing a customer notices about your brand.  

Each colour, symbol, or visual representation that you choose will have various interpretations, so you need to make sure you’re sharing the right message to your audience. 

To help you make this vital decision, here are a few key areas you should look into when choosing the perfect logo for your business: 

4 Essential Steps in Choosing the Right Business Logo 

Consider the design factors

Consider the design factors_

There are three vital design factors you need to consider when you begin creating the logo design. These are:

Uniqueness: Is your design helping your brand stand out from the competition?

Simplicity: Is the design simple enough for your target audience to understand? Can they relate it to your brand or services?

Recall value: If your logo is memorable, it’s easy for people to remember your company. So, think of whether your logo has substantial recall value, and if it can help add a visual identity to your brand.

Focus on these critical aspects instead of just going for what's trending. What may be a rage right now will fade away soon, so it’s better to focus on your core aspects and incorporate them into your design.

Know what the colours represent

Know what the colours represent

Many first-time designers and business leaders make the mistake of thinking of colours only as visual elements and not as elements that send a message across. 

Each colour has its own emotion, and your brand colours need to capture them well. Some of the standard colour codes are:

  • Red - Courage, energy, passion, excitement
  • Orange - Optimistic, fun, creative, adventurous
  • Yellow - Enthusiasm, opportunity, positivity
  • Pink - Love, compassion
  • Blue - Honesty, loyalty, responsibility, trustworthiness
  • Green - Stability, harmony, safety
  • Violet - Spirituality, mystery, sensitivity
  • Black - Authority, discipline, elegance

You also need to select colours depending on the industry you serve. For example, most technology companies use the colour blue. 

In contrast, sports brands, entertainment companies, and the food industry, often use red to ignite action.

RECOMMENDED: 5 Low-Cost Branding Tips for Your Small Business

Select the right fonts

Select the right fonts_

The element of typography comes next. Will your logo be a symbol, or will it spell your company name?Will it be a combination of both?

Your logo font needs to fit your brand principles and styling as well. 

Understand what font families are and how they are used in the industry. For example, B2B businesses may want to avoid script fonts, but these fonts can be appealing for B2C companies.

Another thing to remember when selecting a font for your logo is readability over design. If your font isn’t easily readable or if the colours don't blend, you might need to make some necessary changes

Think of the message

Think of the message

When finalizing a design, try taking a simple survey by asking your colleagues, friends, or business partners what they think. 

Ask them about the message or emotion they get when they see the logo.Use these responses to know if you're on the right track. 

When finalizing a logo, you need to be very confident that it communicates the vital message you intend to send! 

Get the perfect logo for your business

Now that you know the crucial aspects of logo design, it’s time to get it done. Whether you’re planning to outsource it or make it yourself, the most important tip to remember is to make it about your brand and the audience you’re serving. 

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