When you optimise your .com.au website for local SEO can significantly boost visibility in local search results, helping attract more targeted Australian customers. By updating your business profile, using local keywords, and earning local backlinks, you can gain a competitive edge and drive more traffic.

The majority of users turn to Google to find the required service near them. Now, if your website is optimised for local customers, there are chances that it will rank among the top results in the SERP and catch customers’ attention, and if not, then your website might just be lost in the long directory.

46% of all the search results have a local intent. If you are running a .com.au website and you are not actively optimising it for local SEO, then you are missing out on a huge chunk of customers.

With just a few tips, you can improve the visibility of your website among local customers. Let’s walk through some tips on how to optimise your .com.au website for local customers.

What is Local SEO?

Local SEO is the process through which you optimise your website to rank well in local searches. This is especially important for .com.au websites as you can target an Australia-specific audience.

Why Should You Optimise Your Website for Local Customers?

Optimising your website for local customers will help you get targeted local traffic on your website. It helps to:

  • Attract more customers to your business.
  • Higher rankings build credibility and trust.
  • Gives you a competitive advantage
Also Read: How to Create an Effective SEO Strategy

How To Optimise Your .Com.au Website

Here are steps you can take to optimise your .Com.au website:

Optimise Your Business Profile

Your business profile is one of the easiest ways to show up in “near me” search results and also on Google Maps.

Here’s what you need to do:

  • Claim and verify your listing (if you haven’t already).
  • Add accurate NAP details (Name, Address, and Phone number).
  • Choose the right business category.
  • Upload high-quality photos.

Get Specific with Local Keywords

Local keywords include targeted niche and geo-specific terms, such as “plumber in Melbourne”. You can use the Google Adwords Keyword Tool to discover local keywords and optimise your website.

If you serve multiple locations, you can create dedicated pages for each location and create location-specific content. Additionally, make sure to use Australian English and local terms.

Each page should have:

  • A unique headline with the city/suburb name.
  • Local testimonials or case studies.
  • Embedded Google Maps of your office or service area.
  • Local events or partnerships.

Get Local Backlinks

Backlinks play an important role in building the authority of your website, thereby ensuring top rankings. To get local backlinks, here are the tips you can follow:

  • Collaborate with local influencers.
  • Sponsor or get involved in local events.
  • Reach out to local industry news websites for a guest post.
  • Join local social media communities to network with similar businesses.
  • Get listings on business directories

Use Schema Markup for Local SEO

Schema Markup helps search engines understand your website better. Use structured data markup to provide details like:

  • Type of business.
  • Where you’re located.
  • Your hours, phone number, reviews, and more.

Engage on Social Media

While social media does not impact your rankings directly, it helps your customers find your services and products. Here is the content you can share to stay active on social media:

  • Behind-the-scenes updates.
  • Local events you’re part of.
  • Customer shoutouts.
  • Geo-tagged posts and stories.
Also Read: How to Market on Social Media: Tips to Grow Your Brand Online

Optimise for Mobile

A major section of searches is performed on mobile devices. So, make sure that the website interface is mobile-optimised. Make sure that your website is as responsive on mobile and provides a seamless experience to your customers.

Encourage and Respond to Reviews

Online reviews aren’t just social proof; they’re also a ranking factor for local SEO. So, ask your happy customers to leave a review. Include a direct link to your review page to increase the chances of customers leaving reviews.

And don’t forget to reply. Whether the feedback is appreciative or critical, responding shows that you care.

Monitor and Improve with Analytics

Once you’ve implemented all these steps, it is time to track what’s working.

Use:

  • Google Analytics to see where your traffic comes from
  • Google Search Console to monitor search performance
  • UTM tags to track local campaigns

Look for patterns. Which pages are performing well in specific regions? Where are visitors dropping off? Use the data to keep fine-tuning.

Conclusion

Optimising your website for local customers helps to boost the ranking and thereby increases traffic. By tailoring your content, design, and online presence to local users, you won’t just rank higher but also get targeted traffic.

Crazy Domains makes optimising your website simple with a comprehensive set of features tailored to your business. You get expert insights to improve your rankings. Additionally, with 24/7 support, you can get any query answered anytime.

Additionally, Crazy Domains is running offers on the purchase of .com.au domain names.

Domains:

.COM.AU/.AU direct – $9.55/1st year

.COM $19.99/1st year

Domain Bundles:

COMAU + AU = $18.88 for 1 year

Bundle offers:

.com.au/.au + Website Builder: 25% OFF total amount when purchased as a bundle

.com.au/.au + Titan Email: 25% OFF total amount when purchased as a bundle

Sign up now and target the local Australian audience to boost your visibility.