If you want more people to see your brand, visit your website regularly, and get inspiration and ideas, you need to boost your Pinterest views. Expanding your Pinterest following allows you to promote anything from products and blog articles to services and ensures that your brand remains relevant visually.

Did you know Pinterest has over 553 million active users per month? As per the reports of Statista, over 85% of weekly users of Pinterest decide to purchase things based on the content they find on the platform. 

If you are targeting to increase the visibility and engagement of your content, it is essential to learn the process of how to get views on Pinterest. This blog will provide some potential and proven approaches to help you stand out.

Best Strategies To Get More Views On Pinterest

Given below are some of the best strategies that can help a brand in getting more views on Pinterest.

1. Improve Your Pinterest Profile

Your Pinterest profile comprises your picture and username.  It’s your brand’s first impression and digital presence on the platform.

  • Use a Pinterest business account to access advertising and analytic tools. This strategy also provides audience insights and access to Pinterest ads.
  • Ensure to feature a high-resolution or clear headshot.
  • Add a keyword-rich bio to feature your brand’s value and audience’s expectations.
  • Authenticate your website and unlock Rich Pin functionalities to enhance trust.

2. Create High-Resolution and Attractive Pins

Your pins are the visual representation of what you offer. An appealing design can enhance engagement by instantly attracting attention.

  • Choose vertical images with lively and eye-catching colours.
  • Add vivid text overlays to make your Pins more appealing and clear.
  • Include refined brandings, like your website URL or logo, to emphasise brand recognition.
  • Use design tools like VistaCreate, Canva, or Adobe Spark to optimise your visuals and keep them professional.

3. Learn Pinterest SEO

Pinterest is a potential visual search engine, so learning the method of search optimisation is the key to easily being found.

  • Start with keyword research using Pinterest Trends and search suggestions.
  • Add those keywords organically in descriptions, board names, and pin titles to enhance visibility.
  • Use improved alt text and relevant hashtags for all images.
  • To further improve searchability, create keyword-optimised board descriptions.

Also Read: The Ultimate Guide to Mastering SEO: Strategies for Success

4. Pin Regularly for Visibility

Consistently managing your pinning schedule guarantees your content remains visible on Pinterest’s algorithm radar and in the user’s feed.

  • Use tools like Buffer or Tailwind to schedule your pins and save time.
  • Target regular pinning to stay active and uninterruptedly show up in the feed.
  • Refrain your profile from others’ diversification by balancing curated pins and original content.

5. To Add Depth, Use Rich Pins

Rich pins help in pulling real-time information from your website, making each pin relevant and more informative and lessening manual work.

  • Enable rich pins for product listing, articles, and recipes to highlight your content.
  • Make pins more informative by offering additional contexts like article headlines or real-time pricing.

It is important to ensure the right integrations with your website. 

6. To Increase Reach, Join Group Boards

Group boards are cooperative spaces that help your content reach your followers and an extended community.

  • Search for niche-specific and active group boards with the help of manual search or PinGroupie.
  • Track the board rules and contribute fresh and appreciated content consistently.

The group board helps connect with like-minded communities and helps increase the exposure of each pin.

7. Monitor Pinterest Metrics and Progress

Understanding and tracking Pinterest metrics allow you to polish your strategy and build on what’s already working.

  • Identify successful pins and recreate similar content with efficient captions and design.
  • Utilise reliable analytics tools to better understand your traffic sources.
  • Pull strategies depend on performance data, such as posting times and regulating keywords.

8. Enhance Engagement with Idea Pins

Idea Pins allow you to describe your story in a multi-slide set-up, driving deeper engagement and capturing more attention.

  • Share tutorials, DIY guides, or step-by-step guides in a multi-page format.
  • Keep them interactive and visually alluring by adding text prompts and stickers.

Pinterest’s algorithm significantly increases organic visibility as it prefers Idea Pin.

9. Add Save Buttons to Your Websites

If you want to turn every visitor to your website into a sponsor of your content, you must add Pinterest’s save button, which will give your pins more adhesion.

  • Follow Pinterest’s guide for seamless user experience and smooth integration.
  • Add a “Save” option to image galleries, product pages, and blog posts.
  • Try a user-generated pin to bring organic traffic and increase your reach.

10. Stay Trendy with Seasonal Content

Trending and seasonal content helps you join the pool of popular interest and get better visibility.

  • Search for Pinterest trends to discover the season’s favourite content topic.
  • Plan your pins around major global events, seasonal changes, and holidays.
  • Stay upbeat and adapt swiftly to growing trends.

11. Collaborate with Influencers

Partnership with a popular influencer can dramatically enhance the credibility and engagement of your Pinterest presence.

  • Select influencers who can relate to your target audience and brand.
  • Collaborate on Pinterest campaigns or exclusive Pins personalised for both audiences.

Influencer content helps in long-term engagement by building trust and legitimacy.

12. For Cross-promotion, Link Pinterest to your Website

A link to your website with your Pinterest account can reinforce your brand’s ecosystem and inspire visitors to connect with you on different platforms.

  • Add a Pinterest widget on your product pages, websites, and blog sidebars.
  • Keep mentioning your Pinterest account in social channels, footers, and email newsletters.

Also Read: How to Market on Social Media: Tips to Grow Your Brand Online

Conclusion

Creating a visible presence on Pinterest involves not just posting images; it’s about consistent effort and following smart tricks. By creating appealing pins, sustaining regularity, leveraging SEO, and enhancing your profile, you can easily drive significant traffic to your website by increasing engagement.

Engage with your audience, analyse your performance, and stay updated with the latest trends for enduring success.

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