A logo is not just another visual asset; it is a brand’s identity. Despite operating in different sectors, McDonald’s, Mercedez, Audi, Microsoft, Apple, etc, have something in common; most of the global population recognises their logo. In fact, more than 70% of people identify a brand by its logo. So, why do businesses still underplay or overlook the importance of a good logo?
From lacking the right people to design a logo to not finding a superior design that resonates with the brand, businesses can spend just a few minutes to several months designing an engaging logo. At times, many businesses do not have sufficient capital to get a logo designed. On average, small businesses spend around $800 on designing their logo.
We understand that several factors can hold you back, but that should not stop you from creating a memorable logo.
If you have ever asked yourself, ‘How to build a logo,’ ‘How to design a logo,’ and other questions along the same lines, you are in the right place.
This blog sheds light on the importance of logo design and how to design a logo that resonates with your target audience.
Let us dive right in.
Importance of Logo Designing
Why is it so important to create or design a logo for your business? As mentioned earlier, it is your brand’s identity and one of the first things people notice while interacting with a company.
We have all heard of the saying, a picture speaks a thousand words, right? In the same vein, a logo tells a lot about a brand. In short, it is an instant way for consumers to connect with a brand.
5 Tips To Design a Logo
Now, let us explore the step-by-step guide on how to design a logo.
1. Determine your Brand’s Identity
The first and most crucial step is to identify your brand’s identity by investing significantly in research. You need to determine, what your brand stands for and how you can establish its identity. A strong brand identity builds trust, and credibility, and makes your brand more recognisable, particularly when it scales.
Ask these questions to get a better idea. “Who are your customers?,” “What are their hobbies?,” “What are their pain points?,” “What is the biggest hurdle impacting their buying decisions?,” etc.
Once you have the answers, start conceptualising your logo, and get going.
2. Competitive Research
While you can gain inspiration from your competitors, it would be a cardinal sin to mimic their logo’s elements including colour scheme, design, etc. That said, this does not undermine the importance of competitive research.
Take a look at a few competitors and how they have designed their logo. Create a mood board and make a note of things you like and things you do not like.
Identify the following:
- Most common fonts used in your industry
- Popular colour schemes for logos
- Notable symbols
- Dominant layout
These points will help you determine the direction you would like to take while creating a logo.
3. Identify Logo Style
The logo style should match your brand’s voice, values, and general look and feel. What type of experience are you trying to give your customers? How do you want them to feel?
This will help you determine the type of aesthetics you can use in your logo.
Some of the most popular logo styles include:
- Classic: The evergreen logo style that stands the test of time and resonates with all types of audiences. Typically, the logo’s colours are simple without many interrupting elements.
- Vintage: As the name suggests, vintage logos often have the worn-out text and visual elements with a mellow colour palette.
- Modern: The attributes of a modern logo are minimalist and fresh. Typically, the logos are designed with a lot of white space, trendy catchlines, and minimal details.
4. Where Will Your Logos Be Seen the Most?
While identifying how to make your own logo, you need to ask a bunch of important questions at every step of the process. After researching your competition and pinpointing the logo style, you must know where your logo will be displayed the most. For instance, a coffee brand’s logos will be extensively used across digital media including e-commerce stores, social media platforms and offline mediums including packaging, pop-up stores, etc.
Your applications will allow you to single out a logo type or style. Additionally, you may need to create different versions of your logos for different mediums.
5. Pick a Colour Scheme and Font
Your logo’s colour will play a key role in establishing brand identity since your logos will be displayed across all the major online and offline communication channels. These include websites, social media, marketing emails, in-store signage, etc. While there is no standard formula or sure-shot way to tell which colours are better than others, it is crucial to understand that every colour paints a different emotion. This is where colour psychology in logo design comes into play, enabling you to highlight your brand’s identity, product offerings, and more.
While green invokes eco-friendliness, red and pink typically invoke romance, passion, loudness, and more.
Now, to the fonts. Even if your logo may not have text, it is crucial to consider the various typefaces you will use while designing a logo. Ideally, you should pick between decorative, script, San serif, and Serif fonts since they are used by brands across most sectors.
Final Words: Adjust, Modify, Refine
Remember! The creative process varies from designer to designer. While some may start with freehand sketching, others may simply use tools like Photoshop, Adobe Illustrator, and Canva. It is also worth noting that creating a logo may take time and involve a lot of back and forth. That said, the key is to be patient, understand the brief, design a few logos, and get feedback.
The next step is to incorporate the changes, refine the initial designs, and adjust based on the feedback. Concisely, fine-tune the designs.
We hope this guide on “How to Design a Logo” inspires you to create a stunning logo.
Ready to create a stunning logo that resonates with your brand? Explore Crazy Domains’ logo design tool and start building your memorable brand identity today!
Frequently Asked Questions
What are the three rules of good logo design?
The three rules of a good logo design are simplicity, versatility, and memorability.
What makes a logo classy?
While any logo can be called “classy,” in layman’s terms, a logo is classy if it is modern, elegant, and minimalist.
What is the rule of thumb for logo design?
The thumb role of logo design is that it should be unique, easily recognisable, and correctly convey the brand’s identity.