Step-by-Step Guide to Creating a LinkedIn Business Page

Not having a LinkedIn business page means you’re losing the chance to raise your brand visibility in front of 930 million members, drive more leads, make solid connections, and boost your business revenue.

Even though you can always connect with them from your personal profile, making a first impression by introducing yourself through a branded LinkedIn business page is more professional.

In this step-by-step tutorial, we will learn how to create a LinkedIn business page, its main benefits, and the requirements needed to create it. Read on!

Defining a LinkedIn Business Page

A LinkedIn business page is a dedicated, independent profile (not connected to the founder or employees) that presents the brand and serves as the business’s online presence and information source. The primary sections of a LinkedIn business page are Home, About, Product, Posts, People, Jobs, etc.

Benefits of a LinkedIn Business Page

A LinkedIn business page enables you to showcase your success, company culture, and brand.

Let’s dive a bit deeper into some of the main benefits:

1.  Enhanced Brand Visibility

By posting important news, business activities, success stories, etc., and marketing your goods or services on your LinkedIn business page, you can increase brand visibility among potential customers, partners, and employees.

Encourage workers to re-share these updates on their accounts to leverage their networks and further improve the brand reach.

2.  Explore Networking Opportunities

With a business page, you can connect with potential clients, join groups specific to your business, and be involved in discussions through sponsored posts, messages, and comments. These can open avenues for lead generation possibilities.

You can also utilise LinkedIn InMail, which boasts a 300% greater response rate than email, based on figures.

3.  New Talent Hiring

With a LinkedIn business page, you can post a job opening and look through probable candidate profiles to locate the ideal fit. Moreover, candidates can visit your page to learn more about your company.

4.  Increased Searchability

Customers frequently use LinkedIn to look for qualified providers. Your brand may show up in these searches if you properly set up and optimise your company page. Additionally, you can raise your ranking in search engine result pages (SERPs) by embedding website links on your LinkedIn business page.

5.  Online Reputation Management

A LinkedIn business page lets you manage your online reputation by notifying you anytime someone mentions your business in a status update or post.

6.  Thought Leadership

Share your expertise and top-quality content to establish your brand as a reliable thought leader in its field of expertise. 

7.  Advanced Analytics

LinkedIn offers information regarding page views, engagement on posts, and followers’ demographics that you can leverage to better target effective content and improve your campaigns.

Prerequisites for Creating a LinkedIn Business Page

Here are some basic requirements before you understand how to create a LinkedIn business page.

• Have a personal profile (at least 7 days old) with your real first and last names
• Must have some connections
• Have a company website and professional company email (not Gmail or Outlook)
• Must be listed as a current employee of the business in the “Experience” section of your personal profile

How to Create a LinkedIn Business Page

Here’s a step-by-step guide to setting up your LinkedIn business page and optimising it for maximum impact:

Step 1: Log in to your LinkedIn Personal Profile

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First, log into your LinkedIn account and click the “For Business” icon in the top-right corner of your dashboard.

Next, scroll to the bottom of the sidebar that appears and select “Create a Company Page +” to get started.

Step 2: Select A Page Type

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LinkedIn will now prompt you to select the kind of company page you wish to build from three options, namely company, showcase page, and educational institution. Select the appropriate one.

Step 3: Fill Out Business Information

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Please include all company details, such as the company name, website, industry, size, type, and custom LinkedIn page URL.

Scroll down to upload your company’s logo (preferably 300 x 300 pixels in JPG, JPEG, or PNG format) and create your tagline with some keywords for SEO purposes. 

After confirming the entered information in the “Page Preview” area, tick the box to confirm that you are an authorised representative of the company. Finally, click the “Create page” button. 

Now, you have your LinkedIn business page ready. But, to get the most out of it, you need to do more. 

Step 4: Include Additional Sections

To polish your business page, start adding additional information and branding elements like the following:

Cover Photo

Add a professional cover picture that will be displayed at the top of your business page. Ensure it has the dimensions 1128 px (w) x 191 px (h) and includes product images, team pictures, or a larger version of your logo.

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About and Location

Write a short, engaging description of your company. To help visitors immediately understand your company, include information about your mission, key values, and what your company does. You can also add your location.

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Summary

Write a compelling summary to tell people about your business and activities. You may use it as a chance to market your products or services or persuade potential employees to join your company.

Keep this within 2000 characters, talk about the unique selling points (USPs), and include relevant keywords to make your page easily searchable.

Jobs

Include the open job roles at your company in this section.

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People

This section contains the name, job title, and location of the current employees.

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Call to Action

To encourage people to visit and engage with your company, place a relevant call to action (CTA) such as “Contact Us,” “Learn More,” “Register,” “Sign Up,” “Visit Website,” etc.

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Hashtags

Include relevant hashtags that represent your company’s focus areas to let people find your page while searching for certain topics on LinkedIn.

Now that your business page is complete, you need to start posting content.

Step 5: Post Regular Updates And Industry-Related Content

You may share your current blogs on LinkedIn instead of creating entirely new ones for the platform. This helps you keep your page updated, engage with followers, and drive website traffic.

You can also share news, updates, and future events about your business or industry.

Step 6: Promote Your LinkedIn Business Page

To gain more followers, you must promote it in the following ways:

• Ask employees to list your organisation as their place of employment on their profile to increase the legitimacy of your business page and leverage their current networks
• Post on relevant LinkedIn groups to attract visitors to your page
• Promote your LinkedIn page on other social media handles. Also, include LinkedIn as one of the social media sharing icons on your blogs and website
• Develop and execute targeted campaigns with LinkedIn Ads

Final Words

A LinkedIn business page can help you develop business partnerships, draw in quality leads, and increase brand recognition. It also helps you improve your online presence and interact with your target audience through advanced analytics, content sharing, and job postings.

By now, you must know how to create a LinkedIn business page and make it more effective by using relevant hashtags, well-written content, and appropriate calls to action. 

You can also utilise LinkedIn paid advertisements to drive traffic to a landing page or your online store, increasing conversions across the full marketing funnel. That’s where Crazy Domains can help you.

We offer expert guidance on setting up your LinkedIn business page and provide domain registration, website hosting, and digital marketing solutions to enhance your online presence. Visit our site for more details!