Meet Fricken, a fried chicken joint in Canberra with a whole lot of flavour and personality. What started as a local food spot has become a neighbourhood favourite—and it didn’t stop there. With a .AU direct from Crazy Domains, Fricken took its online presence to the next level. 

Here’s how they did it! 

From Local Favorite to Online Hit 

Fricken began with a simple goal: serve great chicken and make people happy. The locals loved it! But to reach more customers, they knew they had to get online. That’s when they decided to go all in with a .AU direct. 

“It (.AU direct domain) builds trust with your customers,” says Mo, one of Fricken’s co-owners. “It’s nice and clean. It’s modern,” he adds. 

Fricken ties its .AU direct with all its branding efforts—from social media to packaging. This makes their brand more alluring to customers. 

Why the .AU Direct Made All the Difference 

The .AU domain gave Fricken an edge. It wasn’t just a website—it was a badge of trust. 

When customers see .AU, they know the business is local. And that’s instant credibility! That trust played a huge role in their success, bringing in loyal customers from all over Canberra and beyond. 

READ: How To Protect Your Domain Name From Cyber Threats?

7 Reasons Why the .AU Direct is a Game-Changer 

  1. Local Trust: Customers know you’re an Aussie business they can rely on. 
  2. Better SEO: Search engines prioritise local domains—meaning better online visibility. 
  3. Instant Credibility: A .AU direct shows you’re serious about your business. 
  4. Cleaner Look: It’s short, neat, and easy to remember. 
  5. Improves Branding: Your domain reflects your connection to Australia. 
  6. Protects Your Brand: Securing a .AU direct prevents others from using your unique business name. 
  7. You’re Fricken Crazy Not To: As Mo says, it’s too good a deal to pass up. 

Why Fricken Loves Crazy Domains 

Crazy Domains made it simple for Fricken to register their domain. With Domain Privacy included to protect their critical business and personal info, Fricken found the right partner to grow their online presence. 

READ: What Is Domain Privacy? A Beginner’s Guide

Want to Grow Your Business Too? 

Fricken’s story proves that a strong online presence makes all the difference. A .AU direct puts your business on the map—and Crazy Domains has everything you need to get started. 

What are you waiting for? Just like Fricken, sizzle your way up with a .AU direct.