The epic Easter sale is just around the corner.
This means late nights for marketers, brainstorming their way on how to capture a larger market share in what is understandably one of the most popular holidays around the world, with research indicating that a staggering 80% of people celebrated Easter in 2022.
On the other hand, customers are eager to take advantage of egg-xciting Easter deals (pun intended) that go beyond candies and Easter-themed items.
The moral of the story? No matter what product you’re selling, you must ensure that your eCommerce website is ready to handle voluminous traffic and deliver an exceptional shopping experience for customers.
This blog will look at 6 must-have tools optimise your marketing strategy this Easter.
6 Online Marketing Tools for eCommerce to Make the Easter Day Egg-static
1. Content Management System: WordPress
WordPress is popular because it allows users to easily create, manage, and publish website content. That’s why this versatile tool is helpful for various purposes, including marketing for Easter Day.
Here are some tips for using WordPress for Easter Day marketing:
- Create Easter-themed content: Use WordPress to create Easter-themed blog posts, images, and videos relevant to your business or brand. For example, if you run a bakery, you could create a blog post about Easter-themed desserts or share images of your Easter-themed baked goods.
- Run Easter promotions: Use WordPress to create landing pages for Easter promotions and sales. You could also use plugins like OptinMonster to create pop-ups and other forms of lead generation to attract more visitors to your site.
- Use email marketing: WordPress integrates with many email marketing services, making creating and sending email campaigns to your subscribers easy. You could send Easter-themed newsletters or offer exclusive Easter discounts to your subscribers, as shown below:
- Make your site mobile-friendly: With more people accessing the internet on their mobile devices, it’s crucial to ensure your site is mobile-friendly. WordPress offers a range of responsive themes that can automatically adjust to fit different screen sizes.
2. eCommerce Tool: WooCommerce
WooCommerce is a popular open-source eCommerce plugin for WordPress websites.
It allows you to create an online store and sell products or services conveniently. Marketers can use WooCommerce to promote and sell products during Easter Day, one of the year’s most important holidays.
Here are some top tips for using WooCommerce to maximise your Easter Day sales:
- Offer Easter-themed products: Create products specifically for Easter Day, such as Easter baskets, chocolate bunnies, Easter eggs, or other seasonal products. Use WooCommerce’s product variations feature to offer different sizes, colours, or designs of your Easter products.
- Promote your Easter products: Use WooCommerce’s built-in marketing features to promote your Easter products. For example, you can create discount codes or coupons to offer special deals on Easter products. You can also use email marketing to send newsletters or promotional emails to your subscribers.
- Create bundles and gift sets: Bundle your Easter products together to create gift sets or packages. This can be a great way to encourage customers to buy more products from your store.
- Offer free shipping: Consider offering free shipping for Easter products to encourage customers to buy more. Use WooCommerce’s shipping options to set up free shipping for specific products or order amounts.
- Provide excellent customer service: Ensure excellent customer service during the Easter holiday. Respond quickly to customer inquiries and ensure your store policies are clear and easy to understand.
3. SEO Tool: Google Search Console
Google Search Console is a free tool provided by Google that allows website owners and marketers to monitor and optimise their website’s performance in Google search results.
It provides valuable insights into how Google crawls and indexes your website and information on your website’s search traffic and performance.
As Easter Day approaches, marketers can use Google Search Console to ensure their website’s full optimisiation for the holiday season. Here are some top tips:
- Monitor your website’s performance: Check the Performance report in Google Search Console to see how your website is performing in Google search results. Look for any spikes or drops in traffic, and try to identify any issues that might be affecting your website’s search performance:
- Monitor your website’s backlinks: Backlinks are essential in determining your website’s search ranking. Use the Links report to identify any new backlinks to your website and ensure they are from reputable sources.
- Check for crawl errors: Crawl errors can negatively impact your website’s search performance. Use the Crawl Errors report to identify any errors on your website, such as broken links or missing pages, and fix them as soon as possible.
4. Site Performance Tracking Tool: PageSpeed Insights
PageSpeed Insights is a free online tool by Google that helps website owners and marketers analyse the performance of their website pages on desktop and mobile devices.
It provides insights and suggestions for optimising the website’s speed and user experience. Marketers can use PageSpeed Insights for Easter Day to ensure their website performs well during this busy holiday period. Here are some top tips:
- Analyse page speed: Use PageSpeed Insights to analyse the loading speed of your website pages. Identify areas where you can improve loading times, such as optimising images, reducing server response times, and minifying code.
- Prioritise user experience: During Easter Day, customers will likely browse websites to find products or services related to the holiday. Ensure your website provides a great user experience using PageSpeed Insights to identify and fix issues such as slow loading times, broken links, and poor navigation.
- Focus on content: Use PageSpeed Insights to analyse your website’s content and optimise it for search engines. This includes using relevant keywords, writing high-quality content, and optimising images and videos. You can drive a virtual egg hunt with the right keywords and drive traffic to the website.
- Monitor website performance: Finally, use PageSpeed Insights to monitor your website’s performance throughout Easter Day.
5. Social Media Tool: Brandwatch
Brandwatch is a social media listening and analytics tool that helps businesses track and analyse online conversations about their brand, industry, and competitors across various social media platforms.
It offers a range of features, including real-time social media monitoring, sentiment analysis, influencer identification, and competitor analysis.
For Easter Day, marketers can use Brandwatch to track social media conversations and analyse trends related to the holiday. Here are some top tips for using Brandwatch for Easter Day:
- Monitor brand mentions: Use Brandwatch to monitor mentions of your brand on social media during Easter Day. This can help you gauge customer sentiment, identify areas of improvement, and respond to any customer inquiries or concerns.
- Track holiday-specific hashtags: Identify Easter Day hashtags that are relevant to your brand and track their performance using Brandwatch. This can help you understand how users engage with your brand during the holiday and identify opportunities to increase brand visibility.
- Analyse competitor activity: Use Brandwatch to monitor your competitors’ social media activity during Easter Day. This can help you identify gaps in your marketing strategy and determine ways to differentiate your brand from competitors.
- Identify key influencers: You can use Brandwatch to identify influential social media users talking about your brand or the holiday. Reach out to these influencers to amplify your brand message and increase your reach during Easter Day.
- Measure campaign performance: You can also leverage Brandwatch to track the performance of your Easter Day marketing campaigns on social media. This can help you identify what worked well and what needs improvement for future holiday campaigns.
6. Domain Name + Web Hosting: Crazy Domains
Crazy Domains is an Australia-based company that offers domain name registration and web hos ting services. We provide a range of features and plans to suit different needs, including website builder tools, email hosting, and SSL certificates to ensure secure connections.
Here’s how you can use this tool for Easter Day:
- Register an Easter-themed domain name: If you just set up a website around the Easter holiday, you can use Crazy Domains’ domain registration service to register a domain name that reflects your Easter Day marketing campaign. This could include keywords like “Easter,” “bunny,” or “egg” to make it more relevant to the holiday.
- Create an Easter-themed website: With Crazy Domains’ website builder tool, you can easily create a website tailored to your Easter Day promotion. This could include adding Easter-themed images, colours, and graphics to your site.
- Offer Easter Day promotions: You can also use your website to promote Easter Day specials, such as discounts, coupons, or gift-with-purchase offers. With Crazy Domains’ web hosting service, you can ensure that your website is always up and running, even during high-traffic periods.
- Send Easter Day emails: Use Crazy Domains’ email hosting service to send out Easter Day emails to your subscribers. This could include promotional emails with special offers, Easter greetings, or other holiday-themed messages.
- Use SSL certificates for secure transactions: If you’re offering online transactions or accepting payments on your website, you can use Crazy Domains’ SSL certificates to ensure secure connections and protect your customers’ sensitive data.
Crazy Domains’ domain name and web hosting services can provide marketers with the tools they need to establish an online presence and promote their Easter Day campaigns effectively.
Supercharge Your Website Today
Think of Crazy Domains as a centralised digital marketing platform for all your website needs. Our Online Marketing Solutions can help you to boost your website’s online visibility and reach a larger audience with half the effort and time.
Create engaging Easter-themed content, run promotions and sales, and connect with the audience through email marketing, you must have the right tools and plugins in place to maximise your online marketing efforts.
Let us help you build a memorable Easter marketing campaign that entertains and converts customers.