What is Domain Backordering and How Can It Benefit You?

Have you been eyeing that perfect domain for your brand? Or perhaps, you want to snatch that extremely high-value domain at an affordable price. Maybe, to resell it later, or benefit from its traffic? If the answer is yes, you would want to explore a domain backorder service because that’s exactly what you need. If you don’t know what it means, don’t sweat it. Let’s start with the basics.

Understanding Domain Backordering

Domain backorder is a service that lets you attempt to acquire a domain name once it expires and becomes publicly available. It tracks the domain and tries to register it instantly upon release. This is often used for domains with high demand or prior ownership. No domain backordering service guarantees registration. The payment you make for a particular domain backordering simply places you in a queue. And yes, there may be others lined up in that queue. Some registrars, however, only charge a fee if they successfully snap up your desired domain.

Benefits of a Domain Backorder

There are many reasons why you would want to backorder an expired domain or one that’s about to expire. Some of those reasons are:

1. High-Quality Backlinks

If you know anything about SEO, you probably know how difficult it is to get high-quality backlinks from scratch. It takes months, even years, of guest posting and consistently publishing valuable content for your target audience before authoritative websites begin to point to your content. By acquiring a domain with a history of quality backlinks, you can save time and effort by not having to build it from scratch. Do a deep domain research on platforms like Wayback Machine or WHOIS Lookup to find a domain with a rich history of superior backlinks. It’ll also help you see if the domain has previously been used for spamming people or for conducting cyberattacks. Stay away from those domains!

2. Affordable Option

Ever thought of a domain name that perfectly resonated with your brand, products, and target audience? But to your disappointment, it was already taken? Now you have a couple of options:

Buy directly from the owner:

If the domain owner is willing to sell it, this is a viable option for you. But it comes at a premium price. If the domain in question is in high demand, you’ll likely have to pay a hefty fee for it.

Backorder the domain:

This is a good alternative if you can wait for the domain to expire. If the owner forgets to renew it, your chosen domain backorder service can automatically snap it up for you. The backordering fee is usually quite reasonable.

Remain Hands-off

Once you place the domain backorder, you don’t have to worry about tracking your desired domain manually. Your registrar will monitor that domain (or multiple domains if you’ve placed multiple backorders) for you, and they do so using their automated systems. As soon as expired domains are released in the market, your registrar will get them for you. The earlier you place the backorder, the better your chances will be of claiming that domain.

3. Boost Your Rankings

If your registrar successfully captures a domain with high authority, great content, and rich backlinks, you can use it to boost your website’s SEO performance. It helps if that domain is owned by a website that holds a high reputation in your niche. Traffic redirected from such domains can substantially boost your site rankings.

How Does It Work?

Here’s how acquiring expired domains works:

Step 1: Find a trustworthy registrar that offers domain backordering service.

Step 2: Search WHOIS Lookup or Wayback Machine and find the desired domain name. Analyse its domain authority using tools like Moz.

Step 3: Set up a new account with your new registrar. Make sure you provide your up-to-date billing and contact information.

Step 4: Place the domain backorder and make the payment, if applicable. Your backorder service will start sending updates regarding the status of your chosen domain.

Step 5: If the backorder service successfully claims the domain for you, confirm the details in your account and make sure your name is listed as the new registrant. If it’s not claimed successfully, you’ll be notified of the same.

What If There Are Multiple Backorders?

If the domain of your choice is in high demand, there may be many people eyeing it. Here’s what may happen if multiple backorders have been placed for that domain:

• First-come, first-served: The person who places the backorder first may obtain the domain.
• Priority basis: Some registrars may offer priority registration to those who pay an extra fee.
• Auction: Your registrar may hold an auction of the in-demand domain. You know what this means – the highest bidder wins! However, you’ll end up paying a significant cost than what you originally had in mind.

Conclusion

Using a domain backorder service is your secret weapon to snap up that coveted domain name you’ve been eyeing for a long time. Make sure you research the authority and SEO value of your chosen domain before you place the backorder. Acquiring a high-value domain can also help you benefit from its pre-existing SEO efforts and boost your own rankings. Your search ends with Crazy Domains, a well-known registrar that offers affordable backordering and free registration! We charge only $6.40 and also offer free registration upon acquiring the domain for you. Sign up today!