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Kate Furnifer

Course Instructor

Course Overview:

Search Engine Optimisation or SEO involves techniques and strategies that help you earn a spot on Google’s page one.   

That’s why if you don’t learn its fundamentals, you’ll never understand how it can boost your visibility, popularity, and ultimately, sales! 

Learning SEO might seem overwhelming, but it doesn’t have to be.  

Join Kate Furnifer, a digital marketing and SEO veteran, as she simplifies the concepts of SEO in this introductory course. Dive into how search engines work, the factors that affect your rankings, and the three optimisation strategies that get you in front of users. 

Learning Objectives:     

  • Learn what SEO is and why it’s essential in achieving online success. 
  • Learn how search engines crawl, index, and rank your website on search engine results pages.  
  • Know the factors that prevent web crawlers from indexing your website.  
  • Know the three SEO approaches that improve your search rankings. 
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