BIMI (Brand Indicators for Message Identification) is an email security and brand-trust standard that works with DMARC, SPF, and DKIM to authenticate a sender’s domain and display a verified brand logo in supported inboxes.

According to Forbes, 81% of businesses use email as a marketing tool. In contrast, the average email open rate for a marketing campaign is only 36.5%.

So, how do you ensure your intended audience sees your outreach messages amid an overcrowded inbox?

If you run a business that relies on email to reach customers, BIMI is worth a strong look. It enables companies to showcase their official brand logo along with emails to improve trust.

Here’s a tech-forward guide to help you understand what BIMI is and how it works to improve your email open rates. Read on!

What Are BIMI Email Standards?

BIMI (Brand Indicators for Message Identification) email standards are a set of specifications that allow businesses to display their verified logo next to authenticated emails in inboxes.

It uses existing email authentication protocols to verify the sender’s identity, like

  • DMARC (Domain-based Message Authentication, Reporting, and Conformance)
  • SPF (Sender Policy Framework)
  • DKIM (DomainKeys Identified Mail)

An email first passes DMARC with a “quarantine” or “reject” policy. Then, email clients that support BIMI can display their logo in the email header.

Also Read: Simple and Smart Ways to Maximise Your Email Marketing ROI

How BIMI Standards Help Improve Email Deliverability

It​‍​‌‍​‍‌ might look like a minor step to simply add a logo to your mail, but the effects of it are pretty far-reaching. Here are the various ways in which BIMI email standards help.

1. BIMI Gives Your Emails an Authenticity Seal

Consider your email’s trust badge to be BIMI (Brand Indicators for Message Identification). When receivers see your brand logo next to your emails in their inboxes, it assures them that your message is authentic.

This visual indication puts customers at ease while opening your emails. It helps dispel any worries about phishing or spam.

Pro Tip: Use a secure CDN to host your SVG logo. This ensures fast, reliable loading.

2. BIMI Reinforces Brand Recognition

Ever realised how seeing your favourite brand’s logo in your inbox makes you more likely to open that email? According to the latest research, customers need 5 to 7 impressions before they remember a brand. 

BIMI uses this natural recognition. When your logo consistently shows up, it strengthens brand recall and trust. Over time, your subscribers start associating that logo with reliability.

Pro Tip: To get the maximum impressions, be consistent with your logo use across all email ​‍​‌‍​‍‌templates. Additionally, you can preview how your logo appears on various devices by using testing tools.

3. BIMI Works Hand-in-Hand with DMARC for Security

According to Forbes, a new phishing site was made every 11 seconds in 2023. Today, brand impersonation is a marketing crisis. And, BIMI can help you and your customers sail through this with insulated security.

Ensure your domain is set up with DMARC. It verifies that your emails genuinely come from your domain. So, when your audience sees your logo, they know your emails are protected and authentic.

4. BIMI Enhances Deliverability and Brand Credibility

More than half of initial impressions of a brand are visual. Hence, having a consistent, verified logo boosts your credibility. Your recipients see you as a professional, trustworthy sender.

Additionally, email​‍​‌‍​‍‌ providers trust your emails when you have proper domain authentication. Thus, they are more likely to deliver your emails to the inbox rather than to the spam ​‍​‌‍​‍‌folder.

BIMI Implementation Checklist

Now that you know how BIMI standards can work wonders for your marketing initiatives, let’s take a look at the implementation steps. Here is a quick checklist to help you get your BIMI email standards up and running.

  • Ensure DMARC Policy is in Place
  • Create a Verified Logo in SVG Format
  • Publish BIMI DNS Record
  • Obtain a Verified Mark Certificate (VMC)
  • Configure Your Email Sending Infrastructure
  • Test Your Implementation
  • Regularly update your SVG logo as needed
Also Read: Email Marketing Strategies for Small Businesses in Australia

Scale Your Email Marketing with BIMI Email Standards

Either your outreach mails are going to stand out or they will be lost in the sea of junk mail. In actuality, there is no longer any middle ground. Customers will feel more comfortable opening your messages thanks to the identification BIMI provides.

Although BIMI does not directly affect email delivery algorithms, its indirect effects are too substantial to overlook. Email authentication, engagement rates, and domain reputation are closely related to email deliverability. And, BIMI successfully enhances all of these aspects.

Want your emails to get noticed? Check out Crazy Domains‘ business email hosting. We offer Titan email with 2FA and Custom DKIM to keep your accounts safe. Our remarkable IPreputation ensures your emails reach their intended destinations without any barriers.

Reach out to our team now!