Australia’s eCommerce market is flourishing and for all the right reasons. The country’s increasing internet penetration rate and the demand for custom shopping experiences are behind the market expansion.
Consequently, the Australian eCommerce market is expected to earn over US$37.10 billion in sales in 2024. The sales are further anticipated to reach US$58.03 billion by 2029. The time to enter this quickly growing industrial segment has never been better. Read on as we explore a complete list of the best eCommerce platforms in Australia.
Top Ecommerce Platforms to Explore in Australia in 2025
Here are the top e-commerce platforms to explore in Australia:
1. Shopify
As of December 2024, there are 117,928 active Shopify stores in Australia. In every sense, it is one of the most popular eCommerce platforms in Australia. All thanks to its powerful features.
Shopify, as an eCommerce platform, is an ideal choice for businesses of all sizes. Its popularity is largely due to its flexibility, which allows Australian entrepreneurs to focus on business growth without getting into technical complexities.
Features
- Customisable store designs
- Secure payment gateways
- Mobile-optimised shopfronts
- Integration with marketing tools
- Support for multiple sales channels (social media, marketplaces)
Pricing Plans
| Plan | Price/month (AUD) | Features |
| Basic | $42 | Essential eCommerce features for small businesses |
| Shopify | $114 | Additional reporting, advanced features for growing businesses |
| Advanced | $431 | Advanced analytics and reporting for scaling businesses |
| Plus | $2,300 | For high-value merchants with complex business needs |
| Also Read – 6 Marketing Hacks that’ll Boost Your Ecommerce Revenue |
2. WooCommerce
Known for its flexibility WooCommerce is another top contender among the best eCommerce platforms in Australia.
As a plugin for WordPress, it enables businesses to evolve their WordPress websites into fully working online stores. For business owners that are already familiar with WordPress and are looking for a highly customisable platform, it is a smart choice.
Setting up a WooCommerce store is relatively simple, and the platform offers extensive resources for support. All these reasons have contributed to its growing popularity in Australia.
Features
- Fully customisable and open-source
- Extensive plugin library for added functionality
- Secure payment gateways and shipping options
- Mobile-responsive design for a smooth shopping experience
Pricing Plans
Follows a pay-as-you-go model
| Plan | Price/month (AUD) | Features |
| WooCommerce plugin | Free | Basic eCommerce features, add-ons available for extra costs |
| WooCommerce with Hosting | Starting at $15 | Includes hosting, security, and additional support |
| Advanced Add-ons | Varies | Custom plugins and themes to enhance functionality |
| Also Read – The Beginner’s Guide to Starting an Ecommerce Business from Scratch |
3. Wix
For Australian small businesses venturing into eCommerce, Wix is the preferred choice. Its great visual editor and pre-designed templates make creating a stunning online store a breeze.
However, Wix has limitations, such as less-than-ideal customer service and no option to export your website if you switch platforms later. Despite these shortcomings, it remains one of the best eCommerce platforms in Australia for those seeking simplicity and affordability.
Features
- Professionally designed eCommerce templates
- Intuitive drag-and-drop website builder
- Integrated marketing tools like email campaigns and SEO support
- Secure payment options and shipping management
Pricing Plans
| Plan | Price/month (AUD) | Features |
| Light | $15 | Entry-level plan with essential online store features |
| Core | $27 | Additional storage and marketing tools |
| Business | $42 | Priority customer support and advanced functionalities |
| Business Elite | $199 | Scaling online store |
4. BigCommerce
BigCommerce is a cult favourite among brands that handle high-volume sales. All credit goes to its robust infrastructure and powerful built-in tools. The most distinct feature of BigCommerce is its ability to cater to businesses at every stage.
Just like how its no-code setup makes it accessible to beginners, at the same time, its advanced features, like multi-channel selling and customisable checkout options, provide the sophistication that larger businesses require.
Features
- Advanced SEO tools to improve search engine visibility
- Built-in multi-channel selling on platforms like eBay, Amazon, and Facebook
- Customisable checkout experiences to improve conversions
- Real-time analytics and reporting for data-driven decisions
- Built-in B2B features for wholesale and large-scale operations
Pricing Plans
| Plans | Price/month (AUD) | Features |
| Standard | $47 | Core eCommerce features for small to medium businesses |
| Plus | $127 | Customer segmentation and abandoned cart recovery tools |
| Pro | $480 | Advanced features like Google customer reviews integration |
| Enterprise | Custom pricing | Fully tailored solutions for high-volume businesses |
| Pro Tip: To find the best e-commerce site, identify your business goals and target audience first. Look for platforms with customisable features, excellent web hosting, and robust security to ensure optimal performance and protection for your online store. |
5. Squarespace
Squarespace is the go-to choice of eCommerce platform for creative entrepreneurs in Australia who value aesthetics. It comes with blogging tools and smooth social media integration. This is to help businesses connect with their audience. Plus, its emphasis on creative freedom means you can customise your site exactly the way you want—no coding required.
Features
- Sleek, professionally designed templates
- Built-in blogging tools for brand storytelling
- Integrated SEO tools
- Marketing features like email campaigns, social media integration, etc.
Pricing Plans
| Plans | Price/month (AUD) | Features |
| Personal | $22 | Basic features, suitable for small-scale websites |
| Business | $35 | Advanced tools and features for small businesses |
| Basic Commerce | $54 | Essential eCommerce features, no transaction fees |
| Advanced Commerce | $84 | Advanced analytics, subscriptions, and additional options |
Final Words
Choosing the correct platform is the foundation of building a successful eCommerce store. Whether you prioritise design, scalability, or ease of use, the platforms mentioned offer something for every business need.
One tip for Australian entrepreneurs starting their eCommerce journey is to focus on understanding their target audience first. This will help you select a platform and features that align with your customers’ preferences.
If you want to create a website that is not only fast and secure but also tailored to your unique business needs, Crazy Domains is your perfect partner. With us, you can leverage the power of WooCommerce and YITH to build a reliable WordPress eCommerce store that delights your customers. Got questions? Feel free to reach out to our team today!
