Creating a Memorable Brand with a .au Direct Domain

Getting your business online helps improve your visibility and reach to a wider audience. Your domain name becomes your brand’s identity and a powerful way to remember and find your business.

Thus, having a crisp and clear domain name helps the audience connect more with your business.

If you have a business in Australia, the .au direct domain name will help you build your brand among the Australian audience.

Let us find out what a .au direct domain name is and how to choose and register one.

Top Reasons to Choose a .au Direct Domain Name

Here are the benefits of the .au direct domain name:

• Create a memorable presence with a crisp and simple domain name that connects with the Australian audience.
• You get a greater number of domain name options.
• The shorter domain name is easier to remember and type.
• As it is specific to the Australian audience, you can build trust and local identity.
• When you register for the exact match, you can protect your brand from other entities looking for the same domain name.
• You get a higher ranking in local SEO as the search engines recognise your business to be more relevant to the audience.

Tips to Choose the Right .au Direct Domain Name

Three out of four Australians are more likely to trust a business if it ends in a .au direct name. The domain name you choose should help you create a memorable brand. Here are some of the factors you can consider when choosing the .au direct domain name:

1. Covers the Brand

Select a domain name that gives an overview of the products and services you offer so that the customers get a clear idea. Additionally, make sure that it is consistent with your social media handles and business name, helping your customers find your brand more easily.

2. Keep Scalability in Mind

Your domain name should cover any expansion plans you have in the future. Choose a domain name that includes the products or services you are planning to add in the future.

3. Keep it Short

A short and crisp domain name is easier to type, pronounce, and remember. Keep the characters between 6-14 and follow the syntax rules. Moreover, there will be fewer chances of errors when typing it.

4. Avoid Symbols and Hyphens

When customers speak or write your brand name, a domain name with hyphens, symbols, and numbers can be confusing. A .au direct name ensures clarity and simplicity, so your customers can speak or type in the brand name easily.

Once Wendy’s had to go for Wendys-Careers.Com for their job sites as the unhyphenated version was not available, which created confusion among the applicants as it was tough to remember and type. They then had to incorporate Find Jobs into their homepage.

5. Conduct a Radio Test

To check if your brand name is clear and easy, conduct a radio test. Say your brand name to 5 people and ask them to repeat it. If they can repeat the brand name without any confusion, it is good to use. If not, you might want to rethink and make it clearer.

6. Use Keywords

Creating a memorable brand presence starts with letting your customers know about your presence. To improve the visibility of your website, use relevant keywords in the domain name. Using keywords will help search engines figure out the target audience, ensuring that you rank higher for relevant queries.

How to Register Your .au Direct Domain Name

After you choose the domain name, here are the steps you should follow to get it registered and build your website:

Step 1: Check Availability

Before you proceed with registration, first check the availability of the domain name and see if there are any trademark issues. If so, try a different domain name.

Step 2: Choose a Registrar

Choose a registrar company accredited by auDA. When choosing a registrar, make sure that the packages align with the requirements of your business.

Step 3: Provide Necessary Information

When registering a domain name, you have to validate Australian presence and get verified for the eligibility criteria. Additionally, add contact details, duration for registration, and all the required details.

Step 4: Complete the Registration

After filling in all the details, you have to pay the registration fees and verify your information. Once verified, you will get a domain name and can start building your website.

Crazy Domains is offering great discounts on domain name registrations:

Conclusion

With a .au direct domain name, you can build a memorable brand presence that resonates with your audience. A clear and simple domain name makes it simple to recognise and remember your brand. By following key tips for building a .au domain memorable brand presence, you can find the right domain name that strengthens your brand presence.

With Crazy Domains, you can get tailored solutions to get your website online. The 24/7 availability ensures that the queries are answered quickly and efficiently.

Sign up for Crazy Domains now and build a .au domain with a memorable brand presence.