There have been exciting changes to the Australian domain landscape since 2015. One of them was the introduction of .au domains. And recently, .au Domain Administration (auDA) — the governing body for .au domains — announced that .au direct domains will become available to the public starting 4 October 2022.
This will allow businesses, organisations, and individuals with an Australian presence to register a .au direct domain instead of second-level .au extensions, such as .com.au, .org.au, etc.
.au is simple and easy to remember. It’s the ideal domain for businesses to boost their local presence and grow their customer base in Australia.
Why Pre-register for .au Direct Domain?
All unallocated domains that were on a priority hold will be available to the public soon on a first-come, first-served basis. Compared to registering for domains in other au namespaces, anyone with a proven Australian presence is eligible. Once the public release ensues, you’ll have an even slimmer chance of registering for your ideal domain.
Pre-registering for your .au direct domain gives you a head start ahead of everyone else. Crazy Domains will set your domain of choice aside and register it on your behalf once the public registration opens on 4 October 2022. Pre-registration runs from 21 September to 3 October 2022.
Why Register a Direct .au Domain?
Secure your trademark
Already purchased a second-level domain? Get the equivalent direct .au domain.
This will save you from trademark issues and will help you secure your brand identity. Also, it will prevent someone from snatching your hard-earned traffic through that domain name.
Get found online more easily
.au domain is short, easy to type, and memorable, making it easier and quicker for users to reach you. So instead of having a yourdomainname.com.au, you can now shorten it to yourdomainname.au.
It also helps you boost your local online presence, putting you higher on search engine rankings whenever a customer makes a local search.
Promote your Australian roots
AU is a term that’s already close to the heart of the Aussies. Seeing it on your web address will give a credible and professional impression to your target customers. It shows your commitment to the local community.
So, whether you’re a restaurant, brewery, travel agency, tech startup, consultant, ecommerce store, or entertainment company, .au is the ideal domain for any Australia-based business.
.au FAQs
Am I eligible for the new .au direct domain?
You only need to have a proven Australian presence to register for a .au direct domain. This means you are a citizen or permanent resident, or an organisation registered in Australia. This often includes owning an Australian trademark or having an application for one if you are a foreign business, or having an Australian Business Number (ABN) or Australian Company Number (ACN) if you’re a local business.
To learn more about the .au direct domains, you can visit the auDA website.
How long is a .au direct domain’s registration period?
You can register your .au direct domain for a minimum of 1 to 5 years.
What can I do to secure my ideal .au direct domain?
Secure your ideal .au direct domain by pre-registering for it ahead from 21 September to 3 October 2022.
Grow your Australian business with .au
Registering a .au domain name gets you online effectively and sets you apart from the competition.
You can also register a domain under the .au family here. Eligibility rules apply.
