Understanding the Benefits of .au Direct Domain Names

Imagine you’re a small business owner in Australia, ready to take your brand to the next level online. You’ve got a great product, but how do you stand out in a crowded digital space? That’s where .au Direct domain names come in.

By using a .au Direct domain, you’re instantly showing your customers that you’re locally based, which builds trust and credibility. Moreover, these domains can help boost your website’s ranking in Australian search results, making it easier for customers to find you.

So, whether you’re growing your business or just starting out, read this blog to discover how .au Direct domain can give you a professional edge and help strengthen your presence in Australia.

Benefits of .au Direct Domain Names

Getting a .au direct domain builds instant credibility and helps you stand out from your global competitors. Here are the benefits of .au direct domain names:

• Short and Easy to Remember: A .au domain name has fewer characters, so customers can easily remember and type it in their browsers.
• Improved Credibility Among Australians: When you have a .au domain name, your audience instantly knows you are a local business. Three in four Australians trust a website ending in a .au domain name over others. Additionally, as you have to meet certain requirements to get the domain name, the audience is more likely to trust your business.
• Secured Branding: When you register the exact match for your website, you can protect it from other entities looking to register the domain for themselves. You have to follow robust licensing rules when registering for a .au domain name. This ensures a low abuse rate, such as phishing or malware, for your website.
• Improved SEO Benefits: Search engines prioritise local results, which means whenever a user searches for a query, the domains with closer proximity will be prioritised over others. With a .au domain name, you can improve your rank among the Australian local searches.

• Global Reach: With a .au domain name, you can also connect with audiences around the globe. Around 70% of the traffic on the .au website comes outside of Australia. This helps you connect with individuals and organisations outside of Australia.

Where Can You Use .au Domain Name?

Here are some of the spaces you can register with a .au domain name:

A Professional Website

You can establish yourself as a legitimate Australian business and build trust and credibility among your audience.

Blog or Personal Website

With a .au domain name, you can share your thoughts and ideas to build a connection with the Australian audience.

E-commerce Store

Using a .au domain name, you can sell your products or services directly to the Australian audience.

Landing Page or Microsite

With the help of website builder services, you can create campaigns for specific products or services to reach your target audience.

Branded Email Address

You can improve communication and boost brand recognition with the help of professional email addresses using the .au Direct domain name.

Online Portfolio

You can host a website and present your work to potential clients with the .au domain name.

Tips to Choose a .au Domain Name

Here are some tips for choosing the perfect .au domain name for your website:

• Use the right keywords to give an idea about your business’s products or services.
• Keep the domain name short and simple. Try not to use hyphens or numbers to make it easy to type and remember.
• Check if the domain name is available and make sure that there are no trademark concerns.
• Maintain consistency in the website domain name and social media pages.

Who can Get a .au Domain Name?

Anyone with a validated connection to Australia can get a .au direct domain name. To prove your connection, you will need to validate your details using a driver’s licence, ABN, or Australian trademark number.

Conclusion

A .au direct domain name will help you target your Australian audience. With this domain name, you can build trust among the Australian audience. By taking note of the tips mentioned, you can choose the right .au domain name to target the Australian audience.

With advanced technology that ensures speed and reliability, Crazy Domains can help you easily create a .au direct domain name website. The experts provide tailored solutions to your requirements, ensuring efficiency. Additionally, with 24/7 support, you can get a solution quickly.

Also, Crazy Domains is offering great discounts on the purchase of .au direct domain names.