When you need to train, what you need is a coach. Someone to put you through your paces, and push you to do better - whether it's a footy or rugby coach, or a Maths coach.
Coaches as people date back to at least the 19th century - but what's lesser known is that birds have coaches, too. Crows and magpies have been observed to coach smaller birds in things like flying, cawing and pecking unwary passers-by.
If you're a coach, you invest your time and resources into helping others - so shouldn't you be putting at least the same into making your website the best it can be? With a .COACH web address you can stand out from the crowd.
.COACH is for sports coaches of all kinds.
.COACH is for businesses running coaching courses and training seminars.