{"id":8072,"date":"2019-09-30T01:44:00","date_gmt":"2019-09-30T01:44:00","guid":{"rendered":"https:\/\/www.crazydomains.com\/learn\/on-page-seo-tips-2\/"},"modified":"2020-12-09T16:49:18","modified_gmt":"2020-12-09T08:49:18","slug":"on-page-seo-tips","status":"publish","type":"post","link":"https:\/\/www.crazydomains.com.au\/learn\/on-page-seo-tips\/","title":{"rendered":"7 Tried-and-True On-Page SEO Tips Your Website Needs"},"content":{"rendered":"<p>When search engine optimisation (SEO) comes to mind, you may think about <i>keywords, keywords,<\/i> and more <i>keywords.<\/i><\/p>\n<p>Truth is, they only comprise a small chunk of the pie.<\/p>\n<p>There are more ways you can <a href=\"\/simple-seo\/\">boost your website for SEO <\/a>\u2014 and do so yourself.<\/p>\n<h2 dir=\"ltr\">What is On-Page SEO<\/h2>\n<p>Search engines are all about domain authority. The more your website earns backlinks, reviews, and mentions all over the internet, <a href=\"https:\/\/www.crazydomains.com.au\/search-booster\/\" target=\"_blank\" rel=\"noopener noreferrer\">the higher it ranks on Google<\/a>.<\/p>\n<p>These factors belong to off-page SEO \u2014 something you have little direct control over.<\/p>\n<p>What you can improve on is your <b>on-page SEO<\/b>.<\/p>\n<p>As the name implies, on-page SEO includes techniques you apply on your own web page or site. This involves tweaking not only your content but also your website\u2019s backend.<\/p>\n<p>Don\u2019t worry; on-page SEO isn\u2019t as difficult as it sounds. Here\u2019s a step-by-step guide to help you get started.<\/p>\n<h2 dir=\"ltr\">On-Page SEO 101: How to Optimise Your Webpages<\/h2>\n<h3 class=\"cd-learning-lab__articleContentHeroTitle\"><span class=\"TextRun BCX0 SCXW164652708\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun BCX0 SCXW164652708\">Improve your readability<\/span><\/span><\/h3>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-8074\" src=\"https:\/\/www.crazydomains.com\/learn\/wp-content\/uploads\/2019\/09\/additional_header_729_365_Improve-2Byour-2Breadability_.png\" alt=\"\" width=\"729\" height=\"365\" srcset=\"https:\/\/www.crazydomains.com.au\/learn\/wp-content\/uploads\/2019\/09\/additional_header_729_365_Improve-2Byour-2Breadability_.png 729w, https:\/\/www.crazydomains.com.au\/learn\/wp-content\/uploads\/2019\/09\/additional_header_729_365_Improve-2Byour-2Breadability_-300x150.png 300w, https:\/\/www.crazydomains.com.au\/learn\/wp-content\/uploads\/2019\/09\/additional_header_729_365_Improve-2Byour-2Breadability_-480x240.png 480w\" sizes=\"(max-width: 729px) 100vw, 729px\" \/><\/p>\n<p>Long ago, <a href=\"https:\/\/www.crazydomains.com.au\/learn\/how-search-engines-work\/\" target=\"_blank\" rel=\"noopener noreferrer\">search engines ranked webpages<\/a> through the number of keywords.<\/p>\n<p>This led to keyword stuffing \u2014 a black hat SEO tactic that tricks search engine algorithms.<\/p>\n<p>Today, search engines have improved at recognising quality content. And they love a readable copy as much as we do.<\/p>\n<p>But how readable is a readable copy? Here are tips to take note of:<\/p>\n<ul>\n<li><b>Structure your content. <\/b>Bundle topics, order your ideas and use headings (we\u2019ll get to this later).<\/li>\n<li><b>Write short sentences. <\/b>The lengthier the sentence, the harder it is to process.<\/li>\n<li><b>Avoid using the passive voice.<\/b> Writing in the active voice gets your message across much faster.<\/li>\n<li><b>Make your content appealing.<\/b> Avoid repeating the same words; use synonyms. Use transition words \u2014 like <i>since, also, most of all <\/i>\u2014 to cement your content together.<\/li>\n<li><b>Leverage the Flesch test. <\/b>The <a href=\"https:\/\/yoast.com\/flesch-reading-ease-score\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Flesch reading ease test<\/a> grades your text on a scale from 1-100. The higher your ease score, the more readable your copy is.<\/li>\n<\/ul>\n<h3 class=\"cd-learning-lab__articleContentHeroTitle\"><span class=\"TextRun BCX0 SCXW17559033\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun BCX0 SCXW17559033\">Add internal links<\/span><\/span><\/h3>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-8075\" src=\"https:\/\/www.crazydomains.com\/learn\/wp-content\/uploads\/2019\/09\/additional_header_729_365_Add-2Binternal-2Blinks_.png\" alt=\"\" width=\"729\" height=\"365\" srcset=\"https:\/\/www.crazydomains.com.au\/learn\/wp-content\/uploads\/2019\/09\/additional_header_729_365_Add-2Binternal-2Blinks_.png 729w, https:\/\/www.crazydomains.com.au\/learn\/wp-content\/uploads\/2019\/09\/additional_header_729_365_Add-2Binternal-2Blinks_-300x150.png 300w, https:\/\/www.crazydomains.com.au\/learn\/wp-content\/uploads\/2019\/09\/additional_header_729_365_Add-2Binternal-2Blinks_-480x240.png 480w\" sizes=\"(max-width: 729px) 100vw, 729px\" \/><\/p>\n<p>Internal links are hyperlinks that point to another page on your website.<\/p>\n<p>To get a better context on internal links, visit a Wikipedia page. See how the content has links to other Wikipedia pages?<\/p>\n<p>Your web pages should also do the same.<\/p>\n<p>Internal links don\u2019t only improve website navigation and architecture. They also spread link equity \u2014 a search engine ranking factor in which a link passes authority from one page to another.<\/p>\n<h4 dir=\"ltr\">How do you add internal links?<\/h4>\n<h4>Create your cornerstone content<\/h4>\n<p>Cornerstone content are the pages or posts that you really want to rank for. These are the ones most relevant to your brand \u2014 and they reel in targeted traffic. Think of Ultimate Guides or online tools that drive a ton of engagement.<\/p>\n<p>When creating new posts, make sure you manage to link them back to your cornerstone content. This gets the attention of search engines and increases your chances of landing in the SERPs.<\/p>\n<h4 dir=\"ltr\">Insert contextual links<\/h4>\n<p>If you\u2019ve published similar content, link them together.<\/p>\n<p>This will not just lead your readers to your other content \u2014 it also informs search engines that these posts are related to each other.<\/p>\n<p>There are two ways to contextual linking:<\/p>\n<ul>\n<li><b>Create links within the posts themselves. <\/b>Let\u2019s say you have an article about the types of shoes and another that tackles shoe stores in your area. In your shoe types article, mention \u201cshoe stores\u201d. Select that phrase and link it to the corresponding article.<\/li>\n<li><b>Add a Related Posts section.<\/b> Add a plugin to the bottom of your articles displaying a list of relevant content within your website (e.g. <a href=\"https:\/\/wordpress.org\/plugins\/yet-another-related-posts-plugin\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">YARPP<\/a>, <a href=\"https:\/\/wordpress.org\/plugins\/shareaholic\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Shareaholic<\/a>). Make sure to test the plugin \u2014 check if it does show related posts.<\/li>\n<\/ul>\n<h4 dir=\"ltr\">Add navigational links<\/h4>\n<p>Do you have categories and tags for your content? Link your posts to the category\/ies or tag\/s they belong to. Also, add links to your categories and tags in your homepage.<\/p>\n<p>This will organise your site and help users \u2014 and search engines \u2014 navigate it easily.<\/p>\n<p>While you\u2019re at it, add a link to your cornerstone content from your homepage!<\/p>\n<h4 dir=\"ltr\">Add links to popular or recent posts<\/h4>\n<p>Add a section containing links to your popular or recent posts on your website \u2014 ideally in the sidebar or footer. This makes it easier for your readers to access your content and spread your link equity.<\/p>\n<h3 class=\"cd-learning-lab__articleContentHeroTitle\"><span class=\"TextRun SCXW227031800 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW227031800 BCX0\">Add outbound links<\/span><\/span><\/h3>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-8076\" src=\"https:\/\/www.crazydomains.com\/learn\/wp-content\/uploads\/2019\/09\/additional_image_729_365_Add-2Boutbound-2Blinks_.png\" alt=\"\" width=\"729\" height=\"365\" srcset=\"https:\/\/www.crazydomains.com.au\/learn\/wp-content\/uploads\/2019\/09\/additional_image_729_365_Add-2Boutbound-2Blinks_.png 729w, https:\/\/www.crazydomains.com.au\/learn\/wp-content\/uploads\/2019\/09\/additional_image_729_365_Add-2Boutbound-2Blinks_-300x150.png 300w, https:\/\/www.crazydomains.com.au\/learn\/wp-content\/uploads\/2019\/09\/additional_image_729_365_Add-2Boutbound-2Blinks_-480x240.png 480w\" sizes=\"(max-width: 729px) 100vw, 729px\" \/><\/p>\n<p>Outbound links are links from your website to another website.<\/p>\n<p>Now, you may be hesitant to link to other webpages. What if your audience leaves your website? What if these links spread link equity to other pages instead of your own?<\/p>\n<p>But it\u2019s actually good practice. We even did it in this article!<\/p>\n<p>Outbound links make your site more credible. They show that you\u2019ve exerted effort to provide more information to your readers. And when you give educational content to your readers, they\u2019ll come back to you for more.<\/p>\n<p>Also, linking to other pages helps Google understand what your content is about \u2014 and rank you better.<\/p>\n<p>But before adding outbound links, take note of the following:<\/p>\n<ul>\n<li><b>Link only to quality sites. <\/b>If you want to be credible, you have to give credible information, too. Linking to spam sites will only let Google tag you as one.<\/li>\n<li><b>Avoid user-generated links, like from your blog comments.<\/b> You may allow your readers to include a link to their website in their comments \u2014 but always look out for spammy links.<\/li>\n<li><b>Disclose any paid advertising. <\/b>If you have affiliate links in your content, inform your readers what they are. People trust businesses that value transparency.<\/li>\n<\/ul>\n<h3 class=\"cd-learning-lab__articleContentHeroTitle\"><span class=\"TextRun BCX0 SCXW181198915\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun BCX0 SCXW181198915\">Use heading tags<\/span><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-8077\" src=\"https:\/\/www.crazydomains.com\/learn\/wp-content\/uploads\/2019\/09\/additional_header_729_365_Use-2Bheading-2Btags_.png\" alt=\"\" width=\"729\" height=\"365\" srcset=\"https:\/\/www.crazydomains.com.au\/learn\/wp-content\/uploads\/2019\/09\/additional_header_729_365_Use-2Bheading-2Btags_.png 729w, https:\/\/www.crazydomains.com.au\/learn\/wp-content\/uploads\/2019\/09\/additional_header_729_365_Use-2Bheading-2Btags_-300x150.png 300w, https:\/\/www.crazydomains.com.au\/learn\/wp-content\/uploads\/2019\/09\/additional_header_729_365_Use-2Bheading-2Btags_-480x240.png 480w\" sizes=\"(max-width: 729px) 100vw, 729px\" \/><\/p>\n<p>Headings are HTML tags used to structure content within a webpage.<\/p>\n<p>Use heading tags when writing your content. In the frontend, you\u2019ll see the different heading levels in text editors and word applications.<\/p>\n<p>Heading 1 holds the most importance. Heading 2 is followed by Heading 3, and so on.<\/p>\n<p>Aside from structuring your content, headings boost your SEO by:<\/p>\n<ul>\n<li><b>Improving accessibility.<\/b> Headings are in HTML, so they\u2019re understood by assistive technologies like screen readers and braille terminals. What\u2019s a win for accessibility \u2014 and humanity \u2014 is also a win for SEO!<\/li>\n<li><b>Creating better quality content. <\/b>Headings make your copy readable. They also emphasise what the page is about.<\/li>\n<\/ul>\n<p>Locals also trust businesses that hit home. By using a ccTLD, you don\u2019t just tell them you cater to them \u2014 you\u2019re also embodying the values they believe in.<\/p>\n<h3 class=\"cd-learning-lab__articleContentHeroTitle\"><span class=\"TextRun SCXW18256720 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW18256720 BCX0\">Add an alt text\u00a0<\/span><\/span><span class=\"TextRun SCXW18256720 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW18256720 BCX0\">to\u00a0images<\/span><\/span><span class=\"EOP SCXW18256720 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559738&quot;:280,&quot;335559739&quot;:80,&quot;335559740&quot;:276,&quot;335559991&quot;:360}\">\u00a0<\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-8078\" src=\"https:\/\/www.crazydomains.com\/learn\/wp-content\/uploads\/2019\/09\/additional_header_729_365_Add-2Ban-2Bimage-2Balt-2Btext_.png\" alt=\"\" width=\"729\" height=\"365\" srcset=\"https:\/\/www.crazydomains.com.au\/learn\/wp-content\/uploads\/2019\/09\/additional_header_729_365_Add-2Ban-2Bimage-2Balt-2Btext_.png 729w, https:\/\/www.crazydomains.com.au\/learn\/wp-content\/uploads\/2019\/09\/additional_header_729_365_Add-2Ban-2Bimage-2Balt-2Btext_-300x150.png 300w, https:\/\/www.crazydomains.com.au\/learn\/wp-content\/uploads\/2019\/09\/additional_header_729_365_Add-2Ban-2Bimage-2Balt-2Btext_-480x240.png 480w\" sizes=\"(max-width: 729px) 100vw, 729px\" \/><\/p>\n<p>People keep 65% of certain information for up to three days when it\u2019s <a href=\"https:\/\/blog.hubspot.com\/marketing\/visual-content-marketing-strategy\" rel=\"nofollow noopener noreferrer\">paired with a relevant image<\/a>.<\/p>\n<p>People are simply visual \u2014 and it\u2019s time you use it to your advantage.<\/p>\n<p>While you\u2019re at it, don\u2019t forget to add an alt text!<\/p>\n<p>Alt text \u2014 or alt tag \u2014 is the written copy that appears when an image on your website fails to load.<\/p>\n<p>It\u2019s another factor that improves your website accessibility. Screen-reading tools read the alt text to describe images to visually impaired users.<\/p>\n<p>Another SEO tip? Insert relevant keywords to your alt text.<\/p>\n<p>Google depends on your alt descriptions to understand images and place them on image search results. That\u2019s another traffic source to get your hands on.<\/p>\n<h3 class=\"cd-learning-lab__articleContentHeroTitle\"><span class=\"TextRun SCXW171430047 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW171430047 BCX0\">Create a sitemap<\/span><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-8079\" src=\"https:\/\/www.crazydomains.com\/learn\/wp-content\/uploads\/2019\/09\/additional_image_729_365_Create-2Ba-2Bsitemap_.png\" alt=\"\" width=\"729\" height=\"365\" srcset=\"https:\/\/www.crazydomains.com.au\/learn\/wp-content\/uploads\/2019\/09\/additional_image_729_365_Create-2Ba-2Bsitemap_.png 729w, https:\/\/www.crazydomains.com.au\/learn\/wp-content\/uploads\/2019\/09\/additional_image_729_365_Create-2Ba-2Bsitemap_-300x150.png 300w, https:\/\/www.crazydomains.com.au\/learn\/wp-content\/uploads\/2019\/09\/additional_image_729_365_Create-2Ba-2Bsitemap_-480x240.png 480w\" sizes=\"(max-width: 729px) 100vw, 729px\" \/><\/p>\n<p>A sitemap is an XML file that holds a list of all individual pages within your website. Think of it as your website directory \u2014 only it\u2019s not for your visitors.<\/p>\n<p>Sitemaps help search engine spiders \u201ccrawl\u201d or follow all links to your site. They make sure the bots don\u2019t miss out on anything.<\/p>\n<p>The more pages search engines can index from you, the more authority your site gains. In turn, your website shows up and ranks on search engines.<\/p>\n<p>Create a sitemap through the <a href=\"https:\/\/wordpress.org\/plugins\/google-sitemap-generator\/\" rel=\"nofollow noopener noreferrer\">Google XML Sitemaps plugin<\/a> on WordPress. Activate the plugin and it\u2019ll generate the sitemap for you.<\/p>\n<h3 class=\"cd-learning-lab__articleContentHeroTitle\"><span class=\"TextRun SCXW208186445 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW208186445 BCX0\">Modify URLs<\/span><\/span><span class=\"EOP SCXW208186445 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559738&quot;:280,&quot;335559739&quot;:80,&quot;335559740&quot;:276,&quot;335559991&quot;:360}\">\u00a0<\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-8080\" src=\"https:\/\/www.crazydomains.com\/learn\/wp-content\/uploads\/2019\/09\/additional_header_729_365_Modify-2BURLs.png\" alt=\"\" width=\"729\" height=\"365\" srcset=\"https:\/\/www.crazydomains.com.au\/learn\/wp-content\/uploads\/2019\/09\/additional_header_729_365_Modify-2BURLs.png 729w, https:\/\/www.crazydomains.com.au\/learn\/wp-content\/uploads\/2019\/09\/additional_header_729_365_Modify-2BURLs-300x150.png 300w, https:\/\/www.crazydomains.com.au\/learn\/wp-content\/uploads\/2019\/09\/additional_header_729_365_Modify-2BURLs-480x240.png 480w\" sizes=\"(max-width: 729px) 100vw, 729px\" \/><\/p>\n<p>Along with internal linking, your page URLs need to show the hierarchy of information within your website.<\/p>\n<p>Here\u2019s an example of a good URL structure:<\/p>\n<p><center><i>https:\/\/crazydomains.com.au\/web-hosting\/transfer<\/i><\/center>URLs are also vital in SEO. In fact, Backlinko lists it as one of Google\u2019s ranking factors.<\/p>\n<p><a href=\"https:\/\/www.crazydomains.com.au\/learn\/seo-essentials\/\" target=\"_blank\" rel=\"noopener noreferrer\">Start optimising your page<\/a> URLs with the following tips:<\/p>\n<ul>\n<li><b>URL length.<\/b> Make your URLs too long and you may hurt your page\u2019s visibility on search engines.<\/li>\n<li><b>URL path. <\/b>The closer your pages are to your homepage, the more search engine authority they get.<\/li>\n<li><b>Keyword in URL.<\/b> Add relevant keywords to your URLs to give your pages a slight boost in search rankings.<\/li>\n<\/ul>\n<h2 dir=\"ltr\">Conclusion<\/h2>\n<p>Search engines now mimic human responses. So optimise your website for users first, then search engines second.<\/p>\n<p>Either way, you\u2019ll be hitting two birds with one stone when you follow this quickstart guide by heart.<\/p>\n<p>Don\u2019t have time to boost your site\u2019s SEO? <a href=\"https:\/\/www.crazydomains.com.au\/managed-seo\/\">Let our experts do it for you. <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>When search engine optimisation (SEO) comes to mind, you may think about keywords, keywords, and more keywords. Truth is, they only comprise a small chunk of the pie. There are more ways you can boost your website for SEO \u2014 and do so yourself. What is On-Page SEO Search engines are all about domain authority. [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":8073,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1223,1226],"tags":[1421],"coauthors":[1108],"class_list":["post-8072","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-website","tag-seo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Tried &amp; True On-Page SEO Tips Your Website Needs | Crazy Domains AU<\/title>\n<meta name=\"description\" content=\"Unveil these Tried-and-True on-page search engine optimisation tips that your website needs brought to you by Crazy Domains. 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