{"id":7114,"date":"2020-01-15T07:48:58","date_gmt":"2020-01-15T07:48:58","guid":{"rendered":"https:\/\/www.crazydomains.com\/learn\/?p=7112"},"modified":"2022-07-28T11:54:20","modified_gmt":"2022-07-28T03:54:20","slug":"why-get-multiple-domain-names","status":"publish","type":"post","link":"https:\/\/www.crazydomains.com.au\/learn\/why-get-multiple-domain-names\/","title":{"rendered":"4 Reasons You Should Register Multiple Domain Names"},"content":{"rendered":"

You may think buying a domain<\/a>\u00a0is enough<\/span>, and that getting more will only cost your business.\u00a0<\/span>\u00a0<\/span><\/p>\n

\u00a0<\/span>But investing in multiple domains are worth the investment.<\/span>\u00a0<\/span><\/p>\n

\u00a0<\/span>For one, it\u2019s a foolproof way to protect your brand identity<\/a>.\u00a0<\/span>\u00a0<\/span><\/p>\n

\u00a0<\/span>I<\/span>magine this: You\u2019ve exhausted time and effort to build your digital identity and gather an online following \u2013 only for someone else to snatch it.<\/span><\/p>\n

\u00a0<\/span>Here are four\u00a0<\/span>more\u00a0<\/span>reasons why registering multiple domain names<\/a> are c<\/span>ritical<\/span>, plus real-life examples to\u00a0<\/span>help you learn from their mistakes<\/span>.<\/span>\u00a0<\/span><\/p>\n

Why should you register multiple domain names?<\/span>\u00a0<\/span><\/h2>\n

Businesses may have similar brand names with yours<\/span><\/span><\/h3>\n

\"Businesses<\/p>\n

\u00a0<\/span>You may think your business name is unique. But\u00a0<\/span>chances are, someone\u2019s already jotting down the same business name idea.\u00a0<\/span>\u00a0<\/span><\/p>\n

And worse\u00a0<\/span>\u2060\u2014<\/span>\u00a0t<\/span>hat business may\u00a0<\/span>already be\u00a0<\/span>call<\/span>ing<\/span>\u00a0dibs on a variation of your domai<\/span>n<\/span>.<\/span>\u00a0<\/span><\/p>\n

You don\u2019t want your much-desired traffic to go to their websites instead of yours, don\u2019t you?<\/span>\u00a0<\/span><\/p>\n

Real-Life Example: Ohanafilms.com vs. Ohanafilms.co.uk\u00a0<\/span>\u00a0<\/span>\u00a0<\/span><\/h4>\n

Ohanafilms.com\u00a0<\/span><\/i><\/a>and\u00a0<\/span><\/a>Ohanafilms.co.uk<\/span><\/i><\/a>\u00a0<\/span><\/i>are two different businesses that share similar company names.<\/span>\u00a0<\/span><\/p>\n

They also offer the same service: wedding videography!<\/span>\u00a0<\/span><\/p>\n

One thing that distinguishes them, though, are their locations.\u00a0<\/span>\u00a0<\/span><\/p>\n

Ohanafilms.com<\/span><\/i>\u00a0is based in Hawaii while\u00a0<\/span>Ohanafilms.co.<\/span><\/i>uk<\/span><\/i>,\u00a0<\/span><\/i>as the extension states, is in the UK.\u00a0<\/span>There shouldn\u2019t be any issue when they\u2019re targeting their respective locales.<\/span>\u00a0<\/span><\/p>\n

But\u00a0<\/span>what\u00a0<\/span>if\u00a0<\/span>Ohanafilms<\/span><\/i>.com\u00a0<\/span><\/i>considers marketing to the United Kingdom<\/span>?<\/span>\u00a0They\u2019ll expect to face some competition<\/span>\u00a0<\/span>\u2014<\/span>\u00a0<\/span>and<\/span><\/i>\u00a0cause confusion<\/span>\u00a0<\/span>\u2014<\/span>\u00a0<\/span>when going head to head with\u00a0<\/span>Ohanafilms.co.uk<\/span><\/i>.\u00a0<\/span><\/p>\n

Cybercriminals will manipulate your domain name to trick people<\/span><\/span><\/span><\/h3>\n

\"Cybercriminals<\/p>\n

Yes, these domains serve fake websites and malicious emails. Cybercriminals create them to fool people into sharing their personal information, like login credentials and bank account details.\u00a0<\/span>\u00a0<\/span><\/p>\n

If you have an ecommerce website, this particularly applies to you.\u00a0<\/span>\u00a0<\/span><\/p>\n

People with bad intentions may take advantage of your domain name, register a variation, and use it to steal your customers\u2019 personal information. If this happens, you\u2019ll lose brand reputation\u00a0<\/span>and\u00a0<\/span><\/i>customer trust.<\/span>\u00a0<\/span><\/p>\n

Real-Life Example: Google<\/span>\u00a0<\/span><\/h4>\n

As\u00a0<\/span>the king of the internet, Google has sixty other domains. Aside from its main domain\u00a0<\/span>google.com<\/span><\/i>, it also owns other variations like\u00a0<\/span>gogle.com, googel.com,\u00a0<\/span><\/i>and\u00a0<\/span>goggle.com<\/span><\/i>.\u00a0<\/span>\u00a0<\/span><\/p>\n

Try it yourself! Keying in Googel.com on your browser redirects you to Google\u2019s main website.\u00a0<\/span>\u00a0<\/span><\/p>\n

This strategy protects Google from imitators trying to profit from their brand.<\/span>\u00a0<\/span><\/p>\n

Another Real-Life Example: Apple<\/span>\u00a0<\/span><\/h4>\n

When developers launched\u00a0internationalised\u00a0domain names (IDNs), it provided a platform for non-English speakers to register domains using the character sets in their language.<\/span>\u00a0<\/span><\/p>\n

Unfortunately, this also paved the way for cybercriminals to create domain names that look exactly like the known ones.<\/span>\u00a0<\/span><\/p>\n

Apple is one such case.<\/span>\u00a0<\/span><\/p>\n

A similar domain name,\u00a0<\/span>\u0430\u0440\u0440\u04cf\u0435.com,\u00a0<\/span><\/i>used the Cyrillic alphabet to extract Latin look-alike characters to spell out the original domain name. When users visit the domain, they get redirected to another \u2014 not to mention suspicious \u2014 website.\u00a0<\/span>\u00a0<\/span>\u00a0<\/span><\/p>\n

Your target customers may misspell your domain name<\/span><\/span><\/h3>\n

\"Your<\/p>\n

Let\u2019s say you have a potential customer that heard about your business from someone else.\u00a0<\/span>\u00a0<\/span><\/p>\n

But<\/span>\u00a0they assumed the wrong spelling of your business name. So, when key<\/span>ing<\/span>\u00a0it\u00a0<\/span>o<\/span>n their browser<\/span>s<\/span>, they don\u2019t get your business as a result.<\/span>\u00a0<\/span><\/p>\n

That\u2019s website traffic you could\u2019ve earned \u2014 but didn\u2019t.<\/span>\u00a0<\/span><\/p>\n

Real-Life Example: Fatbrain.com<\/span>\u00a0<\/span><\/h4>\n

To prevent cases like that from happening, Fatbrain.com \u2014 now owned by Barnes & Noble \u2014 purchased\u00a0<\/span>fatbrian.com<\/span><\/i>, a pretty common misspelling of their domain name.<\/span>\u00a0<\/span><\/p>\n

So\u00a0when their customers accidentally key this in their browsers, they instead get redirected to the original\u00a0<\/span>fatbrain.com<\/span><\/i>\u00a0site.<\/span>\u00a0<\/span><\/p>\n

Smart, empathetic, and forward-thinking, if you ask us.<\/span>\u00a0<\/span>\u00a0<\/span><\/p>\n

Cybersquatting exists<\/span><\/span><\/h3>\n

\"Cybersquatting<\/h4>\n

While there are people who buy domain name variations to trick consumers, there are those who choose to extort from business owners.<\/span>\u00a0<\/span><\/p>\n

They come up with variations of a popular domain name<\/a> \u2014 a change in TLD, a misspelling, etc. \u2014 then buy it for themselves. When the owner of that domain name contacts them for it, they offer to sell the domain name (or names, if they\u2019re that sneaky) for a sky-high price.<\/span>\u00a0<\/span><\/p>\n

This is cybersquatting. And this is a huge (and\u00a0<\/span>expensive<\/span><\/i>) problem for businesses.<\/span>\u00a0<\/span><\/p>\n

Real-Life Example: Pinterest<\/span>\u00a0<\/span><\/h4>\n

In 2012, photo-sharing website Pinterest filed a cybersquatting lawsuit against Qian\u00a0Jin, who got the domain name variations\u00a0<\/span>pinterests.com\u00a0<\/span><\/i>and\u00a0<\/span>pinterest.de<\/span><\/i>.<\/span>\u00a0<\/span><\/p>\n

The court, in the end, ruled in\u00a0favour\u00a0of Pinterest.\u00a0<\/span>\u00a0<\/span><\/p>\n

However, having to resort to lawsuits just to acquire variations of their domain name was costly \u2014 and could have been easily prevented.<\/span>\u00a0<\/span><\/p>\n

Get multiple domain names now<\/span>\u00a0<\/span><\/h2>\n

F<\/span>ailing to register more than one domain name for your business will cost you more money in the long run.<\/span>\u00a0<\/span><\/p>\n

Be one step ahead of competitors, cybercriminals, and honest mistakes. Reserve all possible variations of your domain name your resources can allow, includ<\/span>ing<\/span>:<\/span>\u00a0<\/span><\/p>\n

Did you know there are\u00a0over\u00a0<\/span>116,000 fake domains<\/span><\/a>\u00a0around the World Wide Web?<\/span>\u00a0<\/span><\/p>\n