{"id":6486,"date":"2019-12-30T14:39:28","date_gmt":"2019-12-30T14:39:28","guid":{"rendered":"https:\/\/crazydomains.com\/learn\/?p=6277"},"modified":"2022-11-07T19:10:46","modified_gmt":"2022-11-07T11:10:46","slug":"branding-tips-small-business","status":"publish","type":"post","link":"https:\/\/www.crazydomains.com.au\/learn\/branding-tips-small-business\/","title":{"rendered":"5 Low-Cost Branding Tips for Your Small Business"},"content":{"rendered":"

Why is branding important? Almost every SME owner thinks that investing in branding is like buying a yacht. It’s expensive, unnecessary, and reserved for the industry BIG guns.<\/p>\n

But think again. Research <\/a>tells us that:<\/p>\n

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  1. Showcasing a brand consistently across platforms (online and offline) can boost revenue by as much as 23%.<\/em><\/li>\n
  2. Brands with poor branding strategies end up paying 10% higher salaries.<\/em><\/li>\n
  3. A staggering 70% of brand managers consider building an audience to be more important than converting sales.<\/em><\/li>\n
  4. Finally, around 89% of customers tend to stay loyal to brands that share their values.<\/em><\/li>\n<\/ol>\n

    It doesn’t take a genius to do the math. If you’re not investing in creating solid brand guidelines, you\u2019re going to lose to your competitors.<\/p>\n

    So let\u2019s get to the next step! Read on to learn how to discover and develop your own brand. Plus, apply the best branding practices that\u2019ll drive your business forward.<\/p>\n

    5 Sound Branding Strategies for Small Businesses<\/strong><\/h2>\n

    Narrow down your target audience<\/span><\/span><\/h3>\n

    \"target<\/p>\n

    In digital marketing<\/a>, there\u2019s a saying that goes: If you\u2019re marketing to everyone, you\u2019re marketing to no one.\u00a0<\/em><\/strong><\/p>\n

    Even for small businesses, it\u2019s crucial to define your audience.<\/p>\n

    These key segments will help you create a buyer persona:<\/p>\n