{"id":60339,"date":"2026-01-20T03:00:27","date_gmt":"2026-01-19T19:00:27","guid":{"rendered":"https:\/\/www.crazydomains.com\/learn\/?p=60339"},"modified":"2026-02-28T16:04:07","modified_gmt":"2026-02-28T08:04:07","slug":"sunrise-period","status":"publish","type":"post","link":"https:\/\/www.crazydomains.com.au\/learn\/sunrise-period\/","title":{"rendered":"Sunrise Period Rules for New City TLDs Launching 2026: A Simple Guide for Small Businesses"},"content":{"rendered":"\n\n\n
In the ICANN new gTLD program, the Sunrise Period is a mandatory, time\u2011limited launch phase where verified trademark holders get priority to register domain names matching their trademarks in a new top\u2011level domain (TLD) before public registration.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Small businesses targeting customers in cities like Sydney or Melbourne will see many new city TLDs appear after ICANN\u2019s next gTLD round begins in 2026. The most valuable launch phase for brand owners is the Sunrise Period, when eligible trademark holders can grab their names before anyone else.<\/p>\n

For early\u2011stage founders and first\u2011time domain buyers, the key is understanding whether you qualify, how to prepare, and what to do if you do not. With a clear plan and the right registrar partner, you can protect your brand and still stay within a sensible budget.<\/p>\n

What the Sunrise Period is (and How it Fits into 2026 City TLD Launches)<\/h2>\n

The Sunrise Period is a short, priority window where verified trademark owners can register exact\u2011match domains in a new TLD before the public. ICANN treats it as a core rights\u2011protection mechanism and publishes each TLD\u2019s Sunrise and Claims details as \u201cTLD Startup Information\u201d for transparency. You will usually see Sunrise first, then optional Landrush, then General Availability where anyone can register.<\/p>\n

ICANN has confirmed that the next new gTLD application window will run from 30 April to 12 August 2026, after which approved city TLDs will set their own launch schedules.\u00a0According to ICANN\u2019s 2026 round update<\/a>, the policy work and guidebook will be finalised before that window opens. Sunrise windows themselves are expected to be relatively short compared with the whole program, as seen in past launches.<\/p>\n

For a caf\u00e9, tech startup, or services brand, Sunrise exists to give you first shot at domains like brandname.melbourne or brandname.sydney before domain speculators try to grab them.<\/p>\n

Who Can Use the Sunrise Period for New City TLDs?<\/h2>\n

Sunrise is designed for registered trademark owners, not for informal brand names. To participate, your mark usually needs to be validated in the TMCH, which then issues an SMD file that proves your rights when you apply to register a Sunrise domain.<\/p>\n

Some city TLDs may add extra rules such as a local presence requirement or proof of a link to the city, so eligibility can differ across namespaces. One TMCH validation can be reused for multiple city TLDs, which makes it efficient if you plan to register the same brand across several 2026 launches.<\/p>\n

Many small businesses and Australia will not yet have registered trademarks. If that is your situation, you cannot directly access Sunrise and will instead rely on later phases. Because ICANN has proposed updates to TMCH requirements that may affect 2026\u2011round registries, it is worth checking current ICANN and TMCH pages closer to launch for any refined eligibility rules.<\/p>\n\n\n\n
Also Read<\/strong>:\u00a06 Key Reasons to Transfer Your Domain<\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

How to Prepare for Sunrise (and what to do if you do not qualify)<\/h2>\n

If you already own a registered trademark, start by auditing which names really matter: your core brand, a flagship product, or a franchise name you plan to expand into Australian cities. Work with your IP adviser to confirm your marks are active and in actual use so they can be accepted by the TMCH, then complete TMCH validation and download your SMD file. From there, monitor the TMCH new gTLD calendar and ask your registrar to submit Sunrise registrations for your highest\u2011priority city TLDs when they open.<\/p>\n

For smaller budgets, avoid trying to register every variation. Focus instead on the handful of city TLDs that align with your realistic expansion plans and only on the most important brand strings.<\/p>\n

If you do not have a trademark, you still have solid options. Consider whether filing for a mark now makes strategic sense so that you might benefit from Sunrise in later waves of TLD launches. In parallel, strengthen your existing domain portfolio in spaces like .com, .in, or .com.au so your main online identity is secure even if someone else later registers a city variant.<\/p>\n

You can also plan ahead for General Availability in new city TLDs by tracking announcements and asking your registrar to notify you when public registration opens. Basic monitoring, such as periodic checks for confusingly similar domains, combined with timely professional advice if clear cybersquatting appears, can further reduce risk without needing a legal team on retainer.<\/p>\n

Timelines, Tracking, and Working with a Registrar<\/h2>\n

Once the 2026 application window closes, each approved city TLD will publish its own launch plan, including dates for Sunrise and General Availability. Sunrise windows are fixed and relatively short; if you miss them, you lose that exclusive trademark\u2011only advantage and must compete in the open market, where desirable names may go quickly.<\/p>\n

You do not need to become a policy expert to stay on top of this. The TMCH maintains a new gTLD calendar listing active and upcoming Sunrise periods, and ICANN hosts historical and current TLD Startup Information pages for each TLD\u2019s rights\u2011protection phases. Using those resources, plus\u00a0email<\/a>\u00a0alerts from a registrar that understands small business needs, can keep you informed without constant manual checking.<\/p>\n

In practice, it helps to decide early which cities matter for your brand and share that shortlist with your registrar.<\/p>\n

Bringing it Together<\/h2>\n

Sunrise Periods for upcoming city TLDs are short, trademark\u2011only windows built around TMCH validation and SMD files. They are powerful for businesses that already have registered marks, but they are not the only way to build a strong, city\u2011focused domain strategy.<\/p>\n

Whether or not you qualify for Sunrise, you can protect your brand by planning early through trademarks where appropriate, smart defensive registrations in existing TLDs, and clear priorities for future city spaces. To get ready, review your current domains, decide which city TLDs you care about, and talk to\u00a0Crazy Domains<\/a>\u00a0about securing and managing those domains as new city TLDs begin rolling out from 2026.<\/p>\n","protected":false},"excerpt":{"rendered":"

In the ICANN new gTLD program, the Sunrise Period is a mandatory, time\u2011limited launch phase where verified trademark holders get priority to register domain names matching their trademarks in a new top\u2011level domain (TLD) before public registration. Small businesses targeting customers in cities like Sydney or Melbourne will see many new city TLDs appear after […]<\/p>\n","protected":false},"author":1537,"featured_media":58182,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1979],"tags":[11006],"coauthors":[8037],"class_list":["post-60339","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-sunrise-period"],"acf":[],"yoast_head":"\nSunrise Period: New City TLDs Launching in 2026<\/title>\n<meta name=\"description\" content=\"Learn about the sunrise period for new city TLDs launching in 2026. 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