{"id":59612,"date":"2025-10-18T15:15:27","date_gmt":"2025-10-18T07:15:27","guid":{"rendered":"https:\/\/www.crazydomains.com\/learn\/?p=59612"},"modified":"2025-11-03T15:27:27","modified_gmt":"2025-11-03T07:27:27","slug":"optimising-website-images","status":"publish","type":"post","link":"https:\/\/www.crazydomains.com.au\/learn\/optimising-website-images\/","title":{"rendered":"How to Optimise Images Without Slowing Down Your Website"},"content":{"rendered":"<table>\n<tbody>\n<tr>\n<td><span data-preserver-spaces=\"true\">Optimising website images involves reducing file sizes through compression, resizing, using the correct file formats, using CDNs, and lazy-loading to lower bandwidth usage without compromising visual quality. Proper optimisation improves Core Web Vitals, speeds up page load times, and enhances user experience, especially for users on slower networks.<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span data-preserver-spaces=\"true\">Did you know that bloated images can cause visitors to leave your site? Very detailed photos, which are not scaled down or compressed, take a longer time to load. The site becomes even slower for users with a poor internet connection.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">This results in increased bounce rates and a cluttered UX. As per Forbes,\u00a0<\/span><a href=\"https:\/\/www.forbes.com\/advisor\/in\/business\/software\/website-statistics\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">39% of visitors<\/span><\/a><span data-preserver-spaces=\"true\">\u00a0may become disinterested if your\u00a0<\/span><span data-preserver-spaces=\"true\">website&#8217;s<\/span><span data-preserver-spaces=\"true\">\u00a0photos take a long time to load.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Hence, you need to optimise your images for top-notch quality without compromising your site speed. In this blog, we have put together seven tried-and-tested strategies for optimising website images seamlessly.<\/span><\/p>\n<h2><span data-preserver-spaces=\"true\">Top Strategies for Optimising Website Images<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">Optimising website images helps in reducing network time by sending fewer bytes. Now,\u00a0<\/span><span data-preserver-spaces=\"true\">let&#8217;s<\/span><span data-preserver-spaces=\"true\">\u00a0take a look at the top image optimisation strategies that actually work!<\/span><\/p>\n<h3><span data-preserver-spaces=\"true\">1. Pick the Ideal File Format<\/span><\/h3>\n<p><a href=\"https:\/\/www.crazydomains.com.au\/help\/article\/what-are-the-file-types-supported-by-website-builder\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">Different formats<\/span><\/a><span data-preserver-spaces=\"true\">\u00a0serve different purposes, so\u00a0<\/span><span data-preserver-spaces=\"true\">don\u2019t<\/span><span data-preserver-spaces=\"true\">\u00a0just stick to JPEGs out of habit.\u00a0<\/span><span data-preserver-spaces=\"true\">Let&#8217;s<\/span><span data-preserver-spaces=\"true\">\u00a0take a look at the wide host of file types you can choose from.<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\"><strong>PEG<\/strong>: Ideal for photographs and complex images. They offer a good balance between quality and file size.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\"><strong>WebP<\/strong>: A modern format with superior compression features that offers smaller file sizes with negligible quality loss.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\"><strong>PNGs<\/strong>: These are everyday image files, best for logos and graphics<\/span><\/li>\n<li><span data-preserver-spaces=\"true\"><strong>SVGs<\/strong>: Relevant for UI elements or icons. Since they are vector-based, they preserve quality regardless of the device used.<\/span><\/li>\n<\/ul>\n<table>\n<tbody>\n<tr>\n<td><span style=\"color: #008080;\"><strong>Also Read<\/strong><\/span><span data-preserver-spaces=\"true\">:\u00a0<\/span><a href=\"https:\/\/www.crazydomains.com.au\/learn\/website-template-themes-basics\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">The crazy easy way to pick the right template for your\u00a0<\/span><span data-preserver-spaces=\"true\">website<\/span><\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3><span data-preserver-spaces=\"true\">2. Compress and Resize<\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">Your\u00a0<\/span><span data-preserver-spaces=\"true\">site&#8217;s<\/span><span data-preserver-spaces=\"true\">\u00a0load time will suffer if your images are large files, regardless of how lovely they are. So,\u200b\u200d\u200b\u200c\u200d\u200b\u200d\u200c choose an online image compressor to resize and\u00a0<\/span><a href=\"https:\/\/www.crazydomains.com.au\/help\/article\/how-to-enable-gzip-compression\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">compress your images<\/span><\/a><span data-preserver-spaces=\"true\">. They strip out unnecessary metadata and apply smart compression algorithms.<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td><strong><em><span data-preserver-spaces=\"true\">Pro Tip<\/span><\/em><\/strong><em><span data-preserver-spaces=\"true\">: Batch-process your images for efficiency. Automate this step right in your build process to ensure that every image\u00a0<\/span><span data-preserver-spaces=\"true\">is optimised<\/span><span data-preserver-spaces=\"true\">\u00a0before deployment.<\/span><\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3><span data-preserver-spaces=\"true\">3. Lazy-load and Prioritise LCP Assets<\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">Always remember, performance is also about the load order. Hence, implement lazy-loading for off-screen images.\u00a0<\/span><span data-preserver-spaces=\"true\">This<\/span><span data-preserver-spaces=\"true\">\u00a0means images below the fold only load when the user scrolls down.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Note that most browsers now support native lazy loading via the loading<\/span><span data-preserver-spaces=\"true\">=&#8221;l<\/span><span data-preserver-spaces=\"true\">azy<\/span><span data-preserver-spaces=\"true\">&#8221;\u00a0<\/span><span data-preserver-spaces=\"true\">attribute.<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td><strong><em><span data-preserver-spaces=\"true\">Pro Tip<\/span><\/em><\/strong><em><span data-preserver-spaces=\"true\">: Utilise resource hints like preload or prefetch for these assets.\u00a0<\/span><span data-preserver-spaces=\"true\">This<\/span><span data-preserver-spaces=\"true\">\u00a0ensures your page feels snappy and improves your Core Web Vitals score.<\/span><\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3><span data-preserver-spaces=\"true\">4. Employ a CDN with Image Optimisation<\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">Whenever you use a CDN (Content Delivery Network), ensure it supports image optimisation.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Opt for one that can convert your images to WebP or AVIF format in a jiffy. Bonus points if the CDN can resize them according to the viewport.\u00a0<\/span><span data-preserver-spaces=\"true\">This<\/span><span data-preserver-spaces=\"true\">\u00a0reduces image processing time and streamlines quick delivery.<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td><span style=\"color: #008080;\"><strong>Also Read<\/strong><\/span><span data-preserver-spaces=\"true\">:\u00a0<\/span><a href=\"https:\/\/www.crazydomains.com.au\/learn\/what-is-a-cdn\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">The Ultimate Guide To Understanding What A CDN Is And How It Can Boost Your Website Performance<\/span><\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3><span data-preserver-spaces=\"true\">5. Use SVGs for UI<\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">If responsive design is a priority for you, SVGs are your go-to! They are vector-based and can scale to any size without pixelation. Best part? They are much smaller than PNGs or JPEGs for simple graphics.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">For more accurate control, embed SVG code directly in the HTML. Or, serve them as external files if needed.\u00a0<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td><strong><em><span data-preserver-spaces=\"true\">Pro Tip<\/span><\/em><\/strong><em><span data-preserver-spaces=\"true\">: Avoid embedding large SVGs that contain complex graphics. Instead, use optimised SVGs to keep file size down<\/span><\/em><span data-preserver-spaces=\"true\">.<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3><span data-preserver-spaces=\"true\">6. Opt for a<\/span><span data-preserver-spaces=\"true\">\u00a0&#8216;<\/span><span data-preserver-spaces=\"true\">Blur Up<\/span><span data-preserver-spaces=\"true\">&#8216;\u00a0<\/span><span data-preserver-spaces=\"true\">Technique<\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">The<\/span><span data-preserver-spaces=\"true\">\u00a0&#8216;<\/span><span data-preserver-spaces=\"true\">blur up<\/span><span data-preserver-spaces=\"true\">&#8216;\u00a0<\/span><span data-preserver-spaces=\"true\">technique is a smart way to improve perceived performance.\u00a0<\/span><span data-preserver-spaces=\"true\">Basically, you<\/span><span data-preserver-spaces=\"true\">\u00a0start by loading a low-res, blurred version of your image.<\/span><span data-preserver-spaces=\"true\">\u00a0Next, you replace it with the full-res image once\u00a0<\/span><span data-preserver-spaces=\"true\">it\u2019s<\/span><span data-preserver-spaces=\"true\">\u00a0loaded.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">It works wonders for large images\u00a0<\/span><span data-preserver-spaces=\"true\">like<\/span><span data-preserver-spaces=\"true\">\u00a0hero banners or product photos.<\/span><span data-preserver-spaces=\"true\">\u00a0Results? A smooth visual experience and reduced layout shifts.<\/span><\/p>\n<h3><span data-preserver-spaces=\"true\">7. Chart Out an Image Performance Budget Per Page<\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">Set a performance budget for images on each page.\u00a0<\/span><span data-preserver-spaces=\"true\">This<\/span><span data-preserver-spaces=\"true\">\u00a0means defining a maximum total image size or the maximum number of images a page should have.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Here is an example: You decide that no page should serve more than 500KB of images or more than 10 images above the fold.\u00a0Then use monitoring tools to track your image\u00a0<\/span><a href=\"https:\/\/www.crazydomains.com.au\/web-statistics\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">performance metrics<\/span><\/a><span data-preserver-spaces=\"true\">. Use these insights to compress further or lazy-load additional assets.<\/span><\/p>\n<h2><span data-preserver-spaces=\"true\">Fine-Tune Your UX with Optimised Web Images<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">You need to understand the context and purpose of each image in relation to your target audience.\u00a0<\/span><span data-preserver-spaces=\"true\">This<\/span><span data-preserver-spaces=\"true\">\u00a0further equips you to choose the most suitable file type and the compression method.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">In addition to boosting your conversion rates, optimised web images convey a strong brand image.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Increase your search rankings with an optimised website! Check out\u00a0<\/span><a href=\"https:\/\/www.crazydomains.com.au\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">Crazy\u00a0<\/span><span data-preserver-spaces=\"true\">Domain<\/span><\/a><span data-preserver-spaces=\"true\"><a href=\"https:\/\/www.crazydomains.com.au\/\" target=\"_blank\" rel=\"noopener\">s<\/a>&#8216;<\/span><span data-preserver-spaces=\"true\">\u00a0professional website design services. From custom layouts to mobile responsiveness, we ensure a flawless UX to increase engagement.<\/span><\/p>\n<p><em><span data-preserver-spaces=\"true\">Choose from our website design packages to enjoy a premium web design at the best prices.\u00a0<\/span><a href=\"https:\/\/www.crazydomains.com.au\/contact\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">Get in touch with our team<\/span><\/a><span data-preserver-spaces=\"true\">\u00a0for more info!<\/span><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Optimising website images involves reducing file sizes through compression, resizing, using the correct file formats, using CDNs, and lazy-loading to lower bandwidth usage without compromising visual quality. Proper optimisation improves Core Web Vitals, speeds up page load times, and enhances user experience, especially for users on slower networks. Did you know that bloated images can [&hellip;]<\/p>\n","protected":false},"author":1537,"featured_media":58179,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[8873],"tags":[],"coauthors":[8037],"class_list":["post-59612","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-website-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Optimising Website Images: Top Strategies to Improve Speed &amp; UX<\/title>\n<meta name=\"description\" content=\"Start optimising website images today. Compress, resize, lazy-load, and use CDNs to speed up pages, boost UX, and increase conversions.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.crazydomains.com.au\/learn\/optimising-website-images\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Optimising Website Images: Top Strategies to Improve Speed &amp; UX\" \/>\n<meta property=\"og:description\" content=\"Start optimising website images today. Compress, resize, lazy-load, and use CDNs to speed up pages, boost UX, and increase conversions.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.crazydomains.com.au\/learn\/optimising-website-images\/\" \/>\n<meta property=\"og:site_name\" content=\"Crazy Domains Learn\" \/>\n<meta property=\"article:published_time\" content=\"2025-10-18T07:15:27+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-03T07:27:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.crazydomains.com\/learn\/wp-content\/uploads\/2025\/06\/EOFY-Website-Checklist-for-Australian-Small-Businesses-in-2025-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1840\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Rachel Furtado\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Rachel Furtado\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.crazydomains.com.au\/learn\/optimising-website-images\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.crazydomains.com.au\/learn\/optimising-website-images\/\"},\"author\":{\"name\":\"Rachel Furtado\",\"@id\":\"https:\/\/www.crazydomains.com\/learn\/#\/schema\/person\/09a7c17d57ecaf3d1968a6a9a4259033\"},\"headline\":\"How to Optimise Images Without Slowing Down Your Website\",\"datePublished\":\"2025-10-18T07:15:27+00:00\",\"dateModified\":\"2025-11-03T07:27:27+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.crazydomains.com.au\/learn\/optimising-website-images\/\"},\"wordCount\":849,\"publisher\":{\"@id\":\"https:\/\/www.crazydomains.com\/learn\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.crazydomains.com.au\/learn\/optimising-website-images\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.crazydomains.com.au\/learn\/wp-content\/uploads\/2025\/06\/EOFY-Website-Checklist-for-Australian-Small-Businesses-in-2025-scaled.jpg\",\"articleSection\":[\"Website\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.crazydomains.com.au\/learn\/optimising-website-images\/\",\"url\":\"https:\/\/www.crazydomains.com.au\/learn\/optimising-website-images\/\",\"name\":\"Optimising Website Images: Top Strategies to Improve Speed & UX\",\"isPartOf\":{\"@id\":\"https:\/\/www.crazydomains.com\/learn\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.crazydomains.com.au\/learn\/optimising-website-images\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.crazydomains.com.au\/learn\/optimising-website-images\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.crazydomains.com.au\/learn\/wp-content\/uploads\/2025\/06\/EOFY-Website-Checklist-for-Australian-Small-Businesses-in-2025-scaled.jpg\",\"datePublished\":\"2025-10-18T07:15:27+00:00\",\"dateModified\":\"2025-11-03T07:27:27+00:00\",\"description\":\"Start optimising website images today. 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