{"id":59608,"date":"2025-10-18T15:06:56","date_gmt":"2025-10-18T07:06:56","guid":{"rendered":"https:\/\/www.crazydomains.com\/learn\/?p=59608"},"modified":"2025-11-04T21:21:34","modified_gmt":"2025-11-04T13:21:34","slug":"bimi-email","status":"publish","type":"post","link":"https:\/\/www.crazydomains.com.au\/learn\/bimi-email\/","title":{"rendered":"How BIMI Standards Improve Email Trust and Open Rates"},"content":{"rendered":"<table>\n<tbody>\n<tr>\n<td><span data-preserver-spaces=\"true\">BIMI (Brand Indicators for Message Identification) is an email security and brand-trust standard that works with DMARC, SPF, and DKIM to authenticate a sender\u2019s domain and display a verified brand logo in supported inboxes.<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span data-preserver-spaces=\"true\">According to Forbes,\u00a0<\/span><a href=\"https:\/\/www.forbes.com\/advisor\/business\/software\/email-marketing-statistics\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">81% of businesses<\/span><\/a><span data-preserver-spaces=\"true\">\u00a0use email as a marketing tool. In contrast, the average email open rate for a marketing campaign is only 36.5%.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">So, how do you ensure your intended audience sees your outreach messages amid an overcrowded inbox?<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">If you run a business that relies on email to reach customers, BIMI is worth a strong look. It enables companies to showcase their official brand logo along with emails to improve trust.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Here\u2019s<\/span><span data-preserver-spaces=\"true\">\u00a0a tech-forward guide to help you understand what BIMI is and how it works to improve your email open rates. Read on!<\/span><\/p>\n<h2><span data-preserver-spaces=\"true\">What Are BIMI Email Standards?<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">BIMI (Brand Indicators for Message Identification) email standards are a set of specifications that\u00a0allow businesses to display their verified logo next to authenticated emails in inboxes.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">It uses existing email authentication protocols to verify the\u00a0<\/span><span data-preserver-spaces=\"true\">sender\u2019s<\/span><span data-preserver-spaces=\"true\">\u00a0identity, like<\/span><\/p>\n<ul>\n<li><a href=\"https:\/\/www.crazydomains.com.au\/learn\/gmail-yahoo-dmarc\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">DMARC<\/span><\/a><span data-preserver-spaces=\"true\">\u00a0(Domain-based Message Authentication, Reporting, and Conformance)<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">SPF (Sender Policy Framework)<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">DKIM (DomainKeys Identified Mail)<\/span><\/li>\n<\/ul>\n<p><span data-preserver-spaces=\"true\">An email first passes DMARC with a<\/span><span data-preserver-spaces=\"true\">\u00a0&#8220;<\/span><span data-preserver-spaces=\"true\">quarantine<\/span><span data-preserver-spaces=\"true\">&#8221;\u00a0<\/span><span data-preserver-spaces=\"true\">or<\/span><span data-preserver-spaces=\"true\">\u00a0&#8220;<\/span><span data-preserver-spaces=\"true\">reject<\/span><span data-preserver-spaces=\"true\">&#8221;\u00a0<\/span><span data-preserver-spaces=\"true\">policy. Then, email clients that support BIMI can display their logo in the email header.<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td><span style=\"color: #008080;\"><strong>Also Read<\/strong><\/span><span data-preserver-spaces=\"true\">:\u00a0<\/span><a href=\"https:\/\/www.crazydomains.com.au\/learn\/maximize-roi-in-email-marketing\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">Simple and Smart Ways to Maximise Your Email Marketing ROI<\/span><\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2><span data-preserver-spaces=\"true\">How BIMI Standards Help Improve Email Deliverability<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">It\u200b\u200d\u200b\u200c\u200d\u200b\u200d\u200c might look like a minor step\u00a0<\/span><span data-preserver-spaces=\"true\">to\u00a0<\/span><span data-preserver-spaces=\"true\">simply<\/span><span data-preserver-spaces=\"true\">\u00a0add a logo to your mail<\/span><span data-preserver-spaces=\"true\">, but the effects of it are pretty far-reaching.<\/span><span data-preserver-spaces=\"true\">\u00a0Here are the various ways in which BIMI email standards help.<\/span><\/p>\n<h3><span data-preserver-spaces=\"true\">1. BIMI Gives Your Emails an Authenticity Seal<\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">Consider your\u00a0<\/span><span data-preserver-spaces=\"true\">email&#8217;s<\/span><span data-preserver-spaces=\"true\">\u00a0trust badge to be BIMI (Brand Indicators for Message Identification). When receivers see your brand logo next to your emails in their inboxes, it assures them that your message is authentic.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">This visual indication puts customers at ease while opening your emails. It helps dispel any worries about\u00a0<\/span><a href=\"https:\/\/www.crazydomains.in\/learn\/domain-phishing\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">phishing or spam<\/span><\/a><span data-preserver-spaces=\"true\">.<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td><strong><em><span data-preserver-spaces=\"true\">Pro Tip:<\/span><\/em><\/strong><em><span data-preserver-spaces=\"true\">\u00a0<a href=\"https:\/\/www.crazydomains.com.au\/learn\/what-is-a-cdn\/\">Use a secure CDN<\/a> to host your SVG logo.\u00a0<\/span><span data-preserver-spaces=\"true\">This<\/span><span data-preserver-spaces=\"true\">\u00a0ensures fast, reliable loading.<\/span><\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3><span data-preserver-spaces=\"true\">2. BIMI Reinforces Brand Recognition<\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">Ever realised how seeing your favourite\u00a0<\/span><span data-preserver-spaces=\"true\">brand\u2019s<\/span><span data-preserver-spaces=\"true\">\u00a0logo in your inbox makes you more likely to open that email? According to the latest research,\u00a0<\/span><a href=\"https:\/\/capitaloneshopping.com\/research\/branding-statistics\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">customers need 5 to 7 impressions<\/span><\/a><span data-preserver-spaces=\"true\">\u00a0before they remember a brand.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">BIMI uses this natural recognition. When your logo consistently shows up, it strengthens brand recall and trust. Over time, your subscribers start associating that logo with reliability.<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td><strong><em><span data-preserver-spaces=\"true\">Pro Tip<\/span><\/em><\/strong><em><span data-preserver-spaces=\"true\">: To get the maximum impressions, be consistent with your logo use across all email \u200b\u200d\u200b\u200c\u200d\u200b\u200d\u200ctemplates. Additionally, you can\u00a0preview how your logo appears on various devices by using testing tools.<\/span><\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3><span data-preserver-spaces=\"true\">3. BIMI Works Hand-in-Hand with DMARC for Security<\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">According to Forbes,\u00a0<\/span><span data-preserver-spaces=\"true\">a new phishing site was\u00a0<\/span><a href=\"https:\/\/www.forbes.com\/sites\/heatherwishartsmith\/2024\/08\/06\/the-rise-of-impersonation-scams-and-how-we-can-combat-them\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">made every 11 seconds<\/span><span data-preserver-spaces=\"true\">\u00a0in 2023<\/span><\/a><span data-preserver-spaces=\"true\">. Today, brand impersonation is a marketing crisis. And, BIMI can help you and your customers sail through this with insulated security.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Ensure your domain\u00a0<\/span><span data-preserver-spaces=\"true\">is set up<\/span><span data-preserver-spaces=\"true\">\u00a0with DMARC. It verifies that your emails genuinely come from your domain. So, when your audience sees your logo, they know your emails are protected and authentic.<\/span><\/p>\n<h3><span data-preserver-spaces=\"true\">4. BIMI Enhances Deliverability and Brand Credibility<\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">More than\u00a0<\/span><a href=\"https:\/\/explodingtopics.com\/blog\/branding-stats\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">half of\u00a0<\/span><span data-preserver-spaces=\"true\">initial impressions<\/span><\/a><span data-preserver-spaces=\"true\">\u00a0of<\/span><span data-preserver-spaces=\"true\">\u00a0a brand are visual.<\/span><span data-preserver-spaces=\"true\">\u00a0Hence, having a consistent, verified logo boosts your credibility. Your recipients see you as a professional, trustworthy sender.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Additionally, email\u200b\u200d\u200b\u200c\u200d\u200b\u200d\u200c providers trust your emails when you have proper domain authentication. Thus, they are more likely to deliver your emails to the inbox rather than to the spam \u200b\u200d\u200b\u200c\u200d\u200b\u200d\u200cfolder.<\/span><\/p>\n<h2><span data-preserver-spaces=\"true\">BIMI Implementation Checklist<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">Now that you know how BIMI standards can work wonders for your marketing initiatives,\u00a0<\/span><span data-preserver-spaces=\"true\">let&#8217;s<\/span><span data-preserver-spaces=\"true\">\u00a0take a look at the implementation steps. Here is a quick checklist to help you get your BIMI email standards up and running.<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">Ensure DMARC Policy is in Place<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Create a Verified Logo in SVG Format<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Publish BIMI DNS Record<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Obtain a Verified Mark Certificate (VMC)<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Configure Your\u00a0<\/span><a href=\"https:\/\/www.crazydomains.com.au\/learn\/business-email-hosting\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">Email Sending Infrastructure<\/span><\/a><\/li>\n<li><span data-preserver-spaces=\"true\">Test Your Implementation<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Regularly update your SVG logo as needed<\/span><\/li>\n<\/ul>\n<table>\n<tbody>\n<tr>\n<td><span style=\"color: #008080;\"><strong>Also Read<\/strong><\/span><span data-preserver-spaces=\"true\">:\u00a0<\/span><a href=\"https:\/\/www.crazydomains.com.au\/learn\/email-marketing-tips\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">Email Marketing Strategies for Small Businesses in Australia<\/span><\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2><span data-preserver-spaces=\"true\">Scale Your Email Marketing with BIMI Email Standards<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">Either your outreach\u00a0<\/span><span data-preserver-spaces=\"true\">mails are going to<\/span><span data-preserver-spaces=\"true\">\u00a0stand out or they will\u00a0<\/span><span data-preserver-spaces=\"true\">be lost<\/span><span data-preserver-spaces=\"true\">\u00a0in the sea of junk mail. In actuality, there is no longer any middle ground. Customers will feel more comfortable opening your messages thanks to the identification BIMI provides.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Although BIMI does not directly affect email delivery algorithms, its indirect effects are too substantial to overlook. Email authentication, engagement rates, and domain reputation are closely related to email deliverability. And, BIMI successfully enhances all of these aspects.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Want your emails to get noticed? Check out\u00a0<\/span><a href=\"https:\/\/www.crazydomains.com.au\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">Crazy\u00a0<\/span><span data-preserver-spaces=\"true\">Domains<\/span><\/a><span data-preserver-spaces=\"true\">&#8216;<\/span><span data-preserver-spaces=\"true\">\u00a0business email hosting. We offer Titan email with 2FA and Custom DKIM to keep your accounts safe. Our remarkable IPreputation ensures your emails reach their intended destinations without any barriers.<\/span><\/p>\n<p><em><a href=\"https:\/\/www.crazydomains.com.au\/contact\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">Reach out<\/span><\/a><span data-preserver-spaces=\"true\">\u00a0to our team now!<\/span><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>BIMI (Brand Indicators for Message Identification) is an email security and brand-trust standard that works with DMARC, SPF, and DKIM to authenticate a sender\u2019s domain and display a verified brand logo in supported inboxes. According to Forbes,\u00a081% of businesses\u00a0use email as a marketing tool. In contrast, the average email open rate for a marketing campaign [&hellip;]<\/p>\n","protected":false},"author":1537,"featured_media":59384,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1979,1223],"tags":[],"coauthors":[8037],"class_list":["post-59608","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>BIMI Email: A Proven Way to Increase Trust &amp; Inbox Engagement<\/title>\n<meta name=\"description\" content=\"Read on to learn how BIMI email authentication displays verified brand logos to build trust, increase opens, and improve deliverability.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.crazydomains.com.au\/learn\/bimi-email\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BIMI Email: A Proven Way to Increase Trust &amp; Inbox Engagement\" \/>\n<meta property=\"og:description\" content=\"Read on to learn how BIMI email authentication displays verified brand logos to build trust, increase opens, and improve deliverability.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.crazydomains.com.au\/learn\/bimi-email\/\" \/>\n<meta property=\"og:site_name\" content=\"Crazy Domains Learn\" \/>\n<meta property=\"article:published_time\" content=\"2025-10-18T07:06:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-04T13:21:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.crazydomains.com\/learn\/wp-content\/uploads\/2025\/10\/Domain-Services-1-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1833\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Rachel Furtado\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Rachel Furtado\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.crazydomains.com.au\/learn\/bimi-email\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.crazydomains.com.au\/learn\/bimi-email\/\"},\"author\":{\"name\":\"Rachel Furtado\",\"@id\":\"https:\/\/www.crazydomains.com\/learn\/#\/schema\/person\/09a7c17d57ecaf3d1968a6a9a4259033\"},\"headline\":\"How BIMI Standards Improve Email Trust and Open Rates\",\"datePublished\":\"2025-10-18T07:06:56+00:00\",\"dateModified\":\"2025-11-04T13:21:34+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.crazydomains.com.au\/learn\/bimi-email\/\"},\"wordCount\":817,\"publisher\":{\"@id\":\"https:\/\/www.crazydomains.com\/learn\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.crazydomains.com.au\/learn\/bimi-email\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.crazydomains.com.au\/learn\/wp-content\/uploads\/2025\/10\/Domain-Services-1-scaled.jpg\",\"articleSection\":[\"Business\",\"Marketing\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.crazydomains.com.au\/learn\/bimi-email\/\",\"url\":\"https:\/\/www.crazydomains.com.au\/learn\/bimi-email\/\",\"name\":\"BIMI Email: A Proven Way to Increase Trust & Inbox Engagement\",\"isPartOf\":{\"@id\":\"https:\/\/www.crazydomains.com\/learn\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.crazydomains.com.au\/learn\/bimi-email\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.crazydomains.com.au\/learn\/bimi-email\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.crazydomains.com.au\/learn\/wp-content\/uploads\/2025\/10\/Domain-Services-1-scaled.jpg\",\"datePublished\":\"2025-10-18T07:06:56+00:00\",\"dateModified\":\"2025-11-04T13:21:34+00:00\",\"description\":\"Read on to learn how BIMI email authentication displays verified brand logos to build trust, increase opens, and improve deliverability.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.crazydomains.com.au\/learn\/bimi-email\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.crazydomains.com.au\/learn\/bimi-email\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.crazydomains.com.au\/learn\/bimi-email\/#primaryimage\",\"url\":\"https:\/\/www.crazydomains.com.au\/learn\/wp-content\/uploads\/2025\/10\/Domain-Services-1-scaled.jpg\",\"contentUrl\":\"https:\/\/www.crazydomains.com.au\/learn\/wp-content\/uploads\/2025\/10\/Domain-Services-1-scaled.jpg\",\"width\":2560,\"height\":1833,\"caption\":\"Domain Parking\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.crazydomains.com.au\/learn\/bimi-email\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.crazydomains.com.au\/learn\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How BIMI Standards Improve Email Trust and Open Rates\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.crazydomains.com\/learn\/#website\",\"url\":\"https:\/\/www.crazydomains.com\/learn\/\",\"name\":\"Crazy Domains Learn\",\"description\":\"Resources to help you excel online\",\"publisher\":{\"@id\":\"https:\/\/www.crazydomains.com\/learn\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.crazydomains.com\/learn\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.crazydomains.com\/learn\/#organization\",\"name\":\"Crazy Domains Learn\",\"url\":\"https:\/\/www.crazydomains.com\/learn\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.crazydomains.com\/learn\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.crazydomains.com.au\/learn\/wp-content\/uploads\/2021\/02\/learn-dash-blue-logo-2.svg\",\"contentUrl\":\"https:\/\/www.crazydomains.com.au\/learn\/wp-content\/uploads\/2021\/02\/learn-dash-blue-logo-2.svg\",\"width\":147,\"height\":43,\"caption\":\"Crazy Domains Learn\"},\"image\":{\"@id\":\"https:\/\/www.crazydomains.com\/learn\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.crazydomains.com\/learn\/#\/schema\/person\/09a7c17d57ecaf3d1968a6a9a4259033\",\"name\":\"Rachel Furtado\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.crazydomains.com\/learn\/#\/schema\/person\/image\/8c465acc0b5d0df36710d5350f50f730\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/69ea6a4f4c200dff1147bf30040c5330?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/69ea6a4f4c200dff1147bf30040c5330?s=96&d=mm&r=g\",\"caption\":\"Rachel Furtado\"},\"description\":\"Web hosting specialist with a knack for creativity and a passion for baking, serving up tech solutions with a side of sweetness.\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/rachel-furtado-marketing-specialist\/\"],\"url\":\"https:\/\/www.crazydomains.com\/learn\/author\/rachel-f\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"BIMI Email: A Proven Way to Increase Trust & Inbox Engagement","description":"Read on to learn how BIMI email authentication displays verified brand logos to build trust, increase opens, and improve deliverability.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.crazydomains.com.au\/learn\/bimi-email\/","og_locale":"en_US","og_type":"article","og_title":"BIMI Email: A Proven Way to Increase Trust & Inbox Engagement","og_description":"Read on to learn how BIMI email authentication displays verified brand logos to build trust, increase opens, and improve deliverability.","og_url":"https:\/\/www.crazydomains.com.au\/learn\/bimi-email\/","og_site_name":"Crazy Domains Learn","article_published_time":"2025-10-18T07:06:56+00:00","article_modified_time":"2025-11-04T13:21:34+00:00","og_image":[{"width":2560,"height":1833,"url":"https:\/\/www.crazydomains.com\/learn\/wp-content\/uploads\/2025\/10\/Domain-Services-1-scaled.jpg","type":"image\/jpeg"}],"author":"Rachel Furtado","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Rachel Furtado","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.crazydomains.com.au\/learn\/bimi-email\/#article","isPartOf":{"@id":"https:\/\/www.crazydomains.com.au\/learn\/bimi-email\/"},"author":{"name":"Rachel Furtado","@id":"https:\/\/www.crazydomains.com\/learn\/#\/schema\/person\/09a7c17d57ecaf3d1968a6a9a4259033"},"headline":"How BIMI Standards Improve Email Trust and Open Rates","datePublished":"2025-10-18T07:06:56+00:00","dateModified":"2025-11-04T13:21:34+00:00","mainEntityOfPage":{"@id":"https:\/\/www.crazydomains.com.au\/learn\/bimi-email\/"},"wordCount":817,"publisher":{"@id":"https:\/\/www.crazydomains.com\/learn\/#organization"},"image":{"@id":"https:\/\/www.crazydomains.com.au\/learn\/bimi-email\/#primaryimage"},"thumbnailUrl":"https:\/\/www.crazydomains.com.au\/learn\/wp-content\/uploads\/2025\/10\/Domain-Services-1-scaled.jpg","articleSection":["Business","Marketing"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.crazydomains.com.au\/learn\/bimi-email\/","url":"https:\/\/www.crazydomains.com.au\/learn\/bimi-email\/","name":"BIMI Email: A Proven Way to Increase Trust & Inbox Engagement","isPartOf":{"@id":"https:\/\/www.crazydomains.com\/learn\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.crazydomains.com.au\/learn\/bimi-email\/#primaryimage"},"image":{"@id":"https:\/\/www.crazydomains.com.au\/learn\/bimi-email\/#primaryimage"},"thumbnailUrl":"https:\/\/www.crazydomains.com.au\/learn\/wp-content\/uploads\/2025\/10\/Domain-Services-1-scaled.jpg","datePublished":"2025-10-18T07:06:56+00:00","dateModified":"2025-11-04T13:21:34+00:00","description":"Read on to learn how BIMI email authentication displays verified brand logos to build trust, increase opens, and improve deliverability.","breadcrumb":{"@id":"https:\/\/www.crazydomains.com.au\/learn\/bimi-email\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.crazydomains.com.au\/learn\/bimi-email\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.crazydomains.com.au\/learn\/bimi-email\/#primaryimage","url":"https:\/\/www.crazydomains.com.au\/learn\/wp-content\/uploads\/2025\/10\/Domain-Services-1-scaled.jpg","contentUrl":"https:\/\/www.crazydomains.com.au\/learn\/wp-content\/uploads\/2025\/10\/Domain-Services-1-scaled.jpg","width":2560,"height":1833,"caption":"Domain Parking"},{"@type":"BreadcrumbList","@id":"https:\/\/www.crazydomains.com.au\/learn\/bimi-email\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.crazydomains.com.au\/learn\/"},{"@type":"ListItem","position":2,"name":"How BIMI Standards Improve Email Trust and Open Rates"}]},{"@type":"WebSite","@id":"https:\/\/www.crazydomains.com\/learn\/#website","url":"https:\/\/www.crazydomains.com\/learn\/","name":"Crazy Domains Learn","description":"Resources to help you excel online","publisher":{"@id":"https:\/\/www.crazydomains.com\/learn\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.crazydomains.com\/learn\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.crazydomains.com\/learn\/#organization","name":"Crazy Domains Learn","url":"https:\/\/www.crazydomains.com\/learn\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.crazydomains.com\/learn\/#\/schema\/logo\/image\/","url":"https:\/\/www.crazydomains.com.au\/learn\/wp-content\/uploads\/2021\/02\/learn-dash-blue-logo-2.svg","contentUrl":"https:\/\/www.crazydomains.com.au\/learn\/wp-content\/uploads\/2021\/02\/learn-dash-blue-logo-2.svg","width":147,"height":43,"caption":"Crazy Domains Learn"},"image":{"@id":"https:\/\/www.crazydomains.com\/learn\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.crazydomains.com\/learn\/#\/schema\/person\/09a7c17d57ecaf3d1968a6a9a4259033","name":"Rachel Furtado","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.crazydomains.com\/learn\/#\/schema\/person\/image\/8c465acc0b5d0df36710d5350f50f730","url":"https:\/\/secure.gravatar.com\/avatar\/69ea6a4f4c200dff1147bf30040c5330?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/69ea6a4f4c200dff1147bf30040c5330?s=96&d=mm&r=g","caption":"Rachel Furtado"},"description":"Web hosting specialist with a knack for creativity and a passion for baking, serving up tech solutions with a side of sweetness.","sameAs":["https:\/\/www.linkedin.com\/in\/rachel-furtado-marketing-specialist\/"],"url":"https:\/\/www.crazydomains.com\/learn\/author\/rachel-f\/"}]}},"lang":"au","translations":{"au":59608},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/www.crazydomains.com.au\/learn\/wp-json\/wp\/v2\/posts\/59608"}],"collection":[{"href":"https:\/\/www.crazydomains.com.au\/learn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.crazydomains.com.au\/learn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.crazydomains.com.au\/learn\/wp-json\/wp\/v2\/users\/1537"}],"replies":[{"embeddable":true,"href":"https:\/\/www.crazydomains.com.au\/learn\/wp-json\/wp\/v2\/comments?post=59608"}],"version-history":[{"count":1,"href":"https:\/\/www.crazydomains.com.au\/learn\/wp-json\/wp\/v2\/posts\/59608\/revisions"}],"predecessor-version":[{"id":59609,"href":"https:\/\/www.crazydomains.com.au\/learn\/wp-json\/wp\/v2\/posts\/59608\/revisions\/59609"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.crazydomains.com.au\/learn\/wp-json\/wp\/v2\/media\/59384"}],"wp:attachment":[{"href":"https:\/\/www.crazydomains.com.au\/learn\/wp-json\/wp\/v2\/media?parent=59608"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.crazydomains.com.au\/learn\/wp-json\/wp\/v2\/categories?post=59608"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.crazydomains.com.au\/learn\/wp-json\/wp\/v2\/tags?post=59608"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.crazydomains.com.au\/learn\/wp-json\/wp\/v2\/coauthors?post=59608"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}