{"id":58722,"date":"2025-08-07T00:19:11","date_gmt":"2025-08-06T16:19:11","guid":{"rendered":"https:\/\/www.crazydomains.com\/learn\/?p=58722"},"modified":"2025-08-26T00:19:51","modified_gmt":"2025-08-25T16:19:51","slug":"https-seo","status":"publish","type":"post","link":"https:\/\/www.crazydomains.com.au\/learn\/https-seo\/","title":{"rendered":"Why HTTPS Is a Google Ranking Signal (And What That Means for Your SEO)"},"content":{"rendered":"<table>\n<tbody>\n<tr>\n<td>\n<p data-start=\"0\" data-end=\"336\" data-is-last-node=\"\" data-is-only-node=\"\">Upgrading from HTTP to HTTPS protects user data, builds trust, and gives a subtle SEO advantage. Secure sites enjoy higher engagement, lower bounce rates, eligibility for HTTP\/2, and more accurate analytics. Following best practices ensures smooth migration, avoids common pitfalls, and maximises both performance and search visibility.<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Most websites still load through the same \u201chyper-text transfer protocol\u201d invented in the 1990s. The modern upgrade is HTTPS, which wraps every request in SSL\/TLS encryption,\u00a0essential for both security and SEO.<\/p>\n<p>HTTPS encrypts data between your site and visitors, protecting sensitive information like login credentials and payment details from hackers. Beyond security, Google treats HTTPS as a ranking signal, giving secure sites a subtle advantage in search results.<\/p>\n<p>Visitors also trust sites with the padlock icon, improving credibility and reducing bounce rates.<\/p>\n<p data-start=\"577\" data-end=\"767\">This blog explains why HTTPS matters, compares it with HTTP, explores SEO benefits, migration best practices, common pitfalls, and how to future-proof your site\u2019s security and performance.<\/p>\n<h2>HTTPS Vs HTTP: A Comparative Showdown<\/h2>\n<p data-start=\"0\" data-end=\"500\" data-is-last-node=\"\" data-is-only-node=\"\">Understanding the difference between HTTP and HTTPS is crucial for both website security and user trust. This section breaks down the key contrasts and explains why upgrading to HTTPS is no longer optional for modern websites.<\/p>\n<ul>\n<li><strong>Data encryption &amp; integrity<\/strong>\u00a0\u2013 HTTPS encrypts the entire session, preventing man-in-the-middle attacks, whereas HTTP leaves data exposed<\/li>\n<li><strong>Browser security indicators<\/strong>\u00a0\u2013 HTTPS shows a padlock; HTTP now triggers a red \u201cNot Secure\u201d warning in most modern browsers<\/li>\n<li><strong>Trust perception<\/strong>\u00a0\u2013 Users and search engines view HTTPS pages as legitimate and safe, so they are more likely to click and engage<\/li>\n<\/ul>\n<p>An SSL\/TLS certificate makes this possible by verifying domain ownership and establishing the encrypted tunnel. Without one, the browser cannot upgrade the connection, and Google flags the session as risky.<\/p>\n<h2>The Evolution of Google\u2019s Ranking Signals<\/h2>\n<p>Google first confirmed HTTPS as a ranking factor in 2014 [Google Search Central. The rollout was intentionally \u201clightweight,\u201d but it signalled a broader shift toward user protection.<\/p>\n<p>Key milestones include &#8211;<\/p>\n<ul>\n<li><strong>2014<\/strong>\u00a0\u2013 Initial announcement that secure domains receive a small ranking boost<\/li>\n<li><strong>2018<\/strong> \u2013 Chrome 68 starts labelling all plain-HTTP pages \u201cNot Secure,\u201d pushing site owners to adopt SSL<\/li>\n<li><strong>2021-present<\/strong>\u00a0\u2013 The Page Experience framework, Core Web Vitals, and mobile-first indexing reinforce Google\u2019s user-first philosophy, and HTTPS remains a prerequisite for \u201cgood\u201d page experience status<\/li>\n<\/ul>\n<p>In short, HTTPS is a tie-breaker, not a magic fix. When two pages are equally relevant, search engines typically favour the secure version.<\/p>\n<h2>How HTTPS Impacts SEO Performance<\/h2>\n<p>A secure foundation yields benefits that compound for SMEs, enterprises, and agencies alike.<\/p>\n<ul>\n<li><strong>Ranking edge<\/strong>\u00a0\u2013 HTTPS can give an otherwise equivalent page the nudge it needs to outrank an insecure result<\/li>\n<li><strong>Higher click-through rates<\/strong>\u00a0\u2013 Users are conditioned to trust the padlock icon. Consumers abandon checkout if a site is flagged \u201cNot Secure\u201d<\/li>\n<li><strong>Reduced bounce<\/strong>\u00a0\u2013 Warning labels deter visitors before the page even loads, so eliminating them keeps people on-site longer<\/li>\n<li><strong>Eligibility for HTTP\/2<\/strong>\u00a0\u2013 Most servers only enable HTTP\/2 over HTTPS, unlocking multiplexing that reduces server trips<\/li>\n<li><strong>Cleaner analytics<\/strong>\u00a0\u2013 Referral data from HTTPS stays intact, whereas clicks from HTTPS to HTTP often lose referrer details, muddying attribution<\/li>\n<\/ul>\n<h2>HTTPS Migration Best Practices (Step-by-Step)<\/h2>\n<p>Adopting HTTPS is straightforward when you follow proven HTTPS migration best practices.<\/p>\n<h3>Pre-Migration Checklist<\/h3>\n<ul>\n<li><strong>Audit URLs and resources<\/strong>\u00a0\u2013 List every page, image, script, and third-party asset that will need updating<\/li>\n<li><strong>Choose the right certificate<\/strong>\u00a0\u2013 Domain Validation (DV) is fine for blogs, Organisation Validation (OV) or Extended Validation (EV) adds visible company info for eCommerce sites<\/li>\n<li><strong>Set up a staging environment<\/strong>\u00a0\u2013 Test the switch in a replica of production first<\/li>\n<\/ul>\n<h3>Implementation Steps<\/h3>\n<p><strong>Step 1#<\/strong>\u00a0Install the certificate\u00a0on your web server or CDN<\/p>\n<p><strong>Step 2#<\/strong>\u00a0Update internal links, canonicals, and hreflang\u00a0tags so they point to HTTPS versions<\/p>\n<p><strong>Step 3#<\/strong>\u00a0Force 301 redirects\u00a0from all HTTP URLs to their HTTPS counterparts<\/p>\n<p><strong>Step 4#\u00a0<\/strong>Refresh sitemap.xml and robots.txt\u00a0with secure URLs<\/p>\n<p><strong>Step 5#\u00a0<\/strong>Enable HSTS\u00a0to instruct browsers to default to HTTPS<\/p>\n<table>\n<tbody>\n<tr>\n<td><span style=\"color: #008080;\"><strong>Also Read:<\/strong><\/span>\u00a0<a href=\"https:\/\/www.crazydomains.com.au\/learn\/301-redirect-wordpress\/\" target=\"_blank\" rel=\"noopener\">How to Set Up 301 Redirects in WordPress: Complete Guide<\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3>Post-Migration QA<\/h3>\n<ul>\n<li>Crawl the site\u00a0with a tool like\u00a0<a href=\"https:\/\/www.screamingfrog.co.uk\/seo-spider\/\" target=\"_blank\" rel=\"noopener\">Screaming Frog<\/a>\u00a0to surface mixed-content issues<\/li>\n<li>Validate in\u00a0<a href=\"https:\/\/search.google.com\/search-console\/about\" target=\"_blank\" rel=\"noopener\">Search Console<\/a>\u00a0and\u00a0<a href=\"https:\/\/developer.chrome.com\/docs\/lighthouse\/overview\" target=\"_blank\" rel=\"noopener\">Lighthouse<\/a>\u00a0for crawlability and Core Web Vitals<\/li>\n<li>Monitor rankings and traffic\u00a0for the next 30, 60, and 90 days<\/li>\n<\/ul>\n<h2>HTTPS, Site Speed, and Core Web Vitals<\/h2>\n<p>HTTPS unlocks HTTP\/2, TLS 1.3, and ALPN, each designed for lower latency and parallel resource fetching. When paired with performance tuning, the result is faster\u00a0<em>page load speed<\/em>\u00a0\u2014 critical for metrics like Largest Contentful Paint and First Input Delay.\u00a0Secure websites and ranking improvements go hand in hand because Google\u2019s page-experience signals reward both safety and speed.<\/p>\n<table>\n<tbody>\n<tr>\n<td><span style=\"color: #008080;\"><strong>Also Read:<\/strong><\/span>\u00a0<a href=\"https:\/\/www.crazydomains.com.au\/learn\/page-load-speed\/\" target=\"_blank\" rel=\"noopener\">The Impact of Page Load Speed on SEO and User Experience<\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2>Common HTTPS Pitfalls and How to Avoid Them<\/h2>\n<ul>\n<li><strong>Mixed content<\/strong>\u00a0\u2013 Update every asset URL. Use Content-Security-Policy headers to block insecure calls<\/li>\n<li><strong>302 instead of 301 redirects<\/strong>\u00a0\u2013 Temporary codes dilute link equity; always choose 301<\/li>\n<li><strong>Expired certificates<\/strong>\u00a0\u2013 Automate renewals or use free ACME clients<\/li>\n<li><strong>Forgotten subdomains or CDNs<\/strong>\u00a0\u2013 Include them in your certificate\u2019s SAN list<\/li>\n<li><strong>Third-party embeds<\/strong>\u00a0\u2013 Swap out insecure scripts, iframes, and fonts, or load them through secure proxies<\/li>\n<\/ul>\n<p>Regular automated scans and certificate monitoring tools mitigate most of these issues before they affect users.<\/p>\n<h2>Measuring the SEO Impact After Migration<\/h2>\n<p>Define success early so you know what to track.<\/p>\n<ul>\n<li><strong>Key KPIs<\/strong>\u00a0\u2013 Organic sessions, average position, click-through rate, bounce rate, and conversion rate<\/li>\n<li><strong>Tools<\/strong> \u2013 Google Search Console for impressions and clicks, GA4 for behaviour, Lighthouse for performance, and log file analysis for crawl frequency<\/li>\n<li><strong>Timeframes<\/strong>\u00a0\u2013 Check initial impact at 4 weeks, broader trends at 12 weeks, and full attribution at 6 months<\/li>\n<\/ul>\n<h2>Secure, Fast, Trustworthy &#8211; Your Competitive Advantage<\/h2>\n<p data-start=\"0\" data-end=\"335\" data-is-last-node=\"\" data-is-only-node=\"\">Now that you&#8217;ve migrated to HTTPS, focus on continuous optimisation. Start by monitoring Core Web Vitals, implementing HTTP\/3 and TLS 1.3, securing subdomains and third-party assets, and scheduling regular audits.<\/p>\n<p data-start=\"0\" data-end=\"335\" data-is-last-node=\"\" data-is-only-node=\"\">Remember, combining security with performance improvements ensures your site stays fast, trustworthy, and competitive while maximising SEO and user engagement.<\/p>\n<p>Move to HTTPS in minutes and stay ahead of Google updates with Crazy Domain\u2019s end-to-end SSL management.\u00a0<a href=\"https:\/\/www.crazydomains.com.au\/\" target=\"_blank\" rel=\"noopener\">Sign up<\/a>\u00a0today to get started!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Upgrading from HTTP to HTTPS protects user data, builds trust, and gives a subtle SEO advantage. Secure sites enjoy higher engagement, lower bounce rates, eligibility for HTTP\/2, and more accurate analytics. Following best practices ensures smooth migration, avoids common pitfalls, and maximises both performance and search visibility. Most websites still load through the same \u201chyper-text [&hellip;]<\/p>\n","protected":false},"author":1537,"featured_media":58182,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[8309,1223],"tags":[],"coauthors":[8037],"class_list":["post-58722","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-domain","category-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>HTTPS SEO: Boost Rankings and Site Security<\/title>\n<meta name=\"description\" content=\"Learn how HTTPS SEO impacts rankings, user trust, and site security. Implement best practices to protect your website and improve SEO performance.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.crazydomains.com.au\/learn\/https-seo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"HTTPS SEO: Boost Rankings and Site Security\" \/>\n<meta property=\"og:description\" content=\"Learn how HTTPS SEO impacts rankings, user trust, and site security. Implement best practices to protect your website and improve SEO performance.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.crazydomains.com.au\/learn\/https-seo\/\" \/>\n<meta property=\"og:site_name\" content=\"Crazy Domains Learn\" \/>\n<meta property=\"article:published_time\" content=\"2025-08-06T16:19:11+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-25T16:19:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.crazydomains.com\/learn\/wp-content\/uploads\/2025\/06\/The-Ultimate-Guide-to-Digital-Tax-Deductions-for-Aussie-Businesses-in-2025-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1840\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Rachel Furtado\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Rachel Furtado\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.crazydomains.com.au\/learn\/https-seo\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.crazydomains.com.au\/learn\/https-seo\/\"},\"author\":{\"name\":\"Rachel Furtado\",\"@id\":\"https:\/\/www.crazydomains.com\/learn\/#\/schema\/person\/09a7c17d57ecaf3d1968a6a9a4259033\"},\"headline\":\"Why HTTPS Is a Google Ranking Signal (And What That Means for Your SEO)\",\"datePublished\":\"2025-08-06T16:19:11+00:00\",\"dateModified\":\"2025-08-25T16:19:51+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.crazydomains.com.au\/learn\/https-seo\/\"},\"wordCount\":1008,\"publisher\":{\"@id\":\"https:\/\/www.crazydomains.com\/learn\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.crazydomains.com.au\/learn\/https-seo\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.crazydomains.com.au\/learn\/wp-content\/uploads\/2025\/06\/The-Ultimate-Guide-to-Digital-Tax-Deductions-for-Aussie-Businesses-in-2025-scaled.jpg\",\"articleSection\":[\"Domain\",\"Marketing\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.crazydomains.com.au\/learn\/https-seo\/\",\"url\":\"https:\/\/www.crazydomains.com.au\/learn\/https-seo\/\",\"name\":\"HTTPS SEO: Boost Rankings and Site Security\",\"isPartOf\":{\"@id\":\"https:\/\/www.crazydomains.com\/learn\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.crazydomains.com.au\/learn\/https-seo\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.crazydomains.com.au\/learn\/https-seo\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.crazydomains.com.au\/learn\/wp-content\/uploads\/2025\/06\/The-Ultimate-Guide-to-Digital-Tax-Deductions-for-Aussie-Businesses-in-2025-scaled.jpg\",\"datePublished\":\"2025-08-06T16:19:11+00:00\",\"dateModified\":\"2025-08-25T16:19:51+00:00\",\"description\":\"Learn how HTTPS SEO impacts rankings, user trust, and site security. Implement best practices to protect your website and improve SEO performance.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.crazydomains.com.au\/learn\/https-seo\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.crazydomains.com.au\/learn\/https-seo\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.crazydomains.com.au\/learn\/https-seo\/#primaryimage\",\"url\":\"https:\/\/www.crazydomains.com.au\/learn\/wp-content\/uploads\/2025\/06\/The-Ultimate-Guide-to-Digital-Tax-Deductions-for-Aussie-Businesses-in-2025-scaled.jpg\",\"contentUrl\":\"https:\/\/www.crazydomains.com.au\/learn\/wp-content\/uploads\/2025\/06\/The-Ultimate-Guide-to-Digital-Tax-Deductions-for-Aussie-Businesses-in-2025-scaled.jpg\",\"width\":2560,\"height\":1840,\"caption\":\"Sunrise Period\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.crazydomains.com.au\/learn\/https-seo\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.crazydomains.com.au\/learn\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Why HTTPS Is a Google Ranking Signal (And What That Means for Your SEO)\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.crazydomains.com\/learn\/#website\",\"url\":\"https:\/\/www.crazydomains.com\/learn\/\",\"name\":\"Crazy Domains Learn\",\"description\":\"Resources to help you excel online\",\"publisher\":{\"@id\":\"https:\/\/www.crazydomains.com\/learn\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.crazydomains.com\/learn\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.crazydomains.com\/learn\/#organization\",\"name\":\"Crazy Domains Learn\",\"url\":\"https:\/\/www.crazydomains.com\/learn\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.crazydomains.com\/learn\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.crazydomains.com.au\/learn\/wp-content\/uploads\/2021\/02\/learn-dash-blue-logo-2.svg\",\"contentUrl\":\"https:\/\/www.crazydomains.com.au\/learn\/wp-content\/uploads\/2021\/02\/learn-dash-blue-logo-2.svg\",\"width\":147,\"height\":43,\"caption\":\"Crazy Domains Learn\"},\"image\":{\"@id\":\"https:\/\/www.crazydomains.com\/learn\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.crazydomains.com\/learn\/#\/schema\/person\/09a7c17d57ecaf3d1968a6a9a4259033\",\"name\":\"Rachel Furtado\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.crazydomains.com\/learn\/#\/schema\/person\/image\/8c465acc0b5d0df36710d5350f50f730\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/69ea6a4f4c200dff1147bf30040c5330?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/69ea6a4f4c200dff1147bf30040c5330?s=96&d=mm&r=g\",\"caption\":\"Rachel Furtado\"},\"description\":\"Web hosting specialist with a knack for creativity and a passion for baking, serving up tech solutions with a side of sweetness.\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/rachel-furtado-marketing-specialist\/\"],\"url\":\"https:\/\/www.crazydomains.com\/learn\/author\/rachel-f\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"HTTPS SEO: Boost Rankings and Site Security","description":"Learn how HTTPS SEO impacts rankings, user trust, and site security. Implement best practices to protect your website and improve SEO performance.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.crazydomains.com.au\/learn\/https-seo\/","og_locale":"en_US","og_type":"article","og_title":"HTTPS SEO: Boost Rankings and Site Security","og_description":"Learn how HTTPS SEO impacts rankings, user trust, and site security. Implement best practices to protect your website and improve SEO performance.","og_url":"https:\/\/www.crazydomains.com.au\/learn\/https-seo\/","og_site_name":"Crazy Domains Learn","article_published_time":"2025-08-06T16:19:11+00:00","article_modified_time":"2025-08-25T16:19:51+00:00","og_image":[{"width":2560,"height":1840,"url":"https:\/\/www.crazydomains.com\/learn\/wp-content\/uploads\/2025\/06\/The-Ultimate-Guide-to-Digital-Tax-Deductions-for-Aussie-Businesses-in-2025-scaled.jpg","type":"image\/jpeg"}],"author":"Rachel Furtado","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Rachel Furtado","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.crazydomains.com.au\/learn\/https-seo\/#article","isPartOf":{"@id":"https:\/\/www.crazydomains.com.au\/learn\/https-seo\/"},"author":{"name":"Rachel Furtado","@id":"https:\/\/www.crazydomains.com\/learn\/#\/schema\/person\/09a7c17d57ecaf3d1968a6a9a4259033"},"headline":"Why HTTPS Is a Google Ranking Signal (And What That Means for Your SEO)","datePublished":"2025-08-06T16:19:11+00:00","dateModified":"2025-08-25T16:19:51+00:00","mainEntityOfPage":{"@id":"https:\/\/www.crazydomains.com.au\/learn\/https-seo\/"},"wordCount":1008,"publisher":{"@id":"https:\/\/www.crazydomains.com\/learn\/#organization"},"image":{"@id":"https:\/\/www.crazydomains.com.au\/learn\/https-seo\/#primaryimage"},"thumbnailUrl":"https:\/\/www.crazydomains.com.au\/learn\/wp-content\/uploads\/2025\/06\/The-Ultimate-Guide-to-Digital-Tax-Deductions-for-Aussie-Businesses-in-2025-scaled.jpg","articleSection":["Domain","Marketing"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.crazydomains.com.au\/learn\/https-seo\/","url":"https:\/\/www.crazydomains.com.au\/learn\/https-seo\/","name":"HTTPS SEO: Boost Rankings and Site Security","isPartOf":{"@id":"https:\/\/www.crazydomains.com\/learn\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.crazydomains.com.au\/learn\/https-seo\/#primaryimage"},"image":{"@id":"https:\/\/www.crazydomains.com.au\/learn\/https-seo\/#primaryimage"},"thumbnailUrl":"https:\/\/www.crazydomains.com.au\/learn\/wp-content\/uploads\/2025\/06\/The-Ultimate-Guide-to-Digital-Tax-Deductions-for-Aussie-Businesses-in-2025-scaled.jpg","datePublished":"2025-08-06T16:19:11+00:00","dateModified":"2025-08-25T16:19:51+00:00","description":"Learn how HTTPS SEO impacts rankings, user trust, and site security. Implement best practices to protect your website and improve SEO performance.","breadcrumb":{"@id":"https:\/\/www.crazydomains.com.au\/learn\/https-seo\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.crazydomains.com.au\/learn\/https-seo\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.crazydomains.com.au\/learn\/https-seo\/#primaryimage","url":"https:\/\/www.crazydomains.com.au\/learn\/wp-content\/uploads\/2025\/06\/The-Ultimate-Guide-to-Digital-Tax-Deductions-for-Aussie-Businesses-in-2025-scaled.jpg","contentUrl":"https:\/\/www.crazydomains.com.au\/learn\/wp-content\/uploads\/2025\/06\/The-Ultimate-Guide-to-Digital-Tax-Deductions-for-Aussie-Businesses-in-2025-scaled.jpg","width":2560,"height":1840,"caption":"Sunrise Period"},{"@type":"BreadcrumbList","@id":"https:\/\/www.crazydomains.com.au\/learn\/https-seo\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.crazydomains.com.au\/learn\/"},{"@type":"ListItem","position":2,"name":"Why HTTPS Is a Google Ranking Signal (And What That Means for Your SEO)"}]},{"@type":"WebSite","@id":"https:\/\/www.crazydomains.com\/learn\/#website","url":"https:\/\/www.crazydomains.com\/learn\/","name":"Crazy Domains Learn","description":"Resources to help you excel online","publisher":{"@id":"https:\/\/www.crazydomains.com\/learn\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.crazydomains.com\/learn\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.crazydomains.com\/learn\/#organization","name":"Crazy Domains Learn","url":"https:\/\/www.crazydomains.com\/learn\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.crazydomains.com\/learn\/#\/schema\/logo\/image\/","url":"https:\/\/www.crazydomains.com.au\/learn\/wp-content\/uploads\/2021\/02\/learn-dash-blue-logo-2.svg","contentUrl":"https:\/\/www.crazydomains.com.au\/learn\/wp-content\/uploads\/2021\/02\/learn-dash-blue-logo-2.svg","width":147,"height":43,"caption":"Crazy Domains Learn"},"image":{"@id":"https:\/\/www.crazydomains.com\/learn\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.crazydomains.com\/learn\/#\/schema\/person\/09a7c17d57ecaf3d1968a6a9a4259033","name":"Rachel Furtado","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.crazydomains.com\/learn\/#\/schema\/person\/image\/8c465acc0b5d0df36710d5350f50f730","url":"https:\/\/secure.gravatar.com\/avatar\/69ea6a4f4c200dff1147bf30040c5330?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/69ea6a4f4c200dff1147bf30040c5330?s=96&d=mm&r=g","caption":"Rachel Furtado"},"description":"Web hosting specialist with a knack for creativity and a passion for baking, serving up tech solutions with a side of sweetness.","sameAs":["https:\/\/www.linkedin.com\/in\/rachel-furtado-marketing-specialist\/"],"url":"https:\/\/www.crazydomains.com\/learn\/author\/rachel-f\/"}]}},"lang":"au","translations":{"au":58722},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/www.crazydomains.com.au\/learn\/wp-json\/wp\/v2\/posts\/58722"}],"collection":[{"href":"https:\/\/www.crazydomains.com.au\/learn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.crazydomains.com.au\/learn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.crazydomains.com.au\/learn\/wp-json\/wp\/v2\/users\/1537"}],"replies":[{"embeddable":true,"href":"https:\/\/www.crazydomains.com.au\/learn\/wp-json\/wp\/v2\/comments?post=58722"}],"version-history":[{"count":2,"href":"https:\/\/www.crazydomains.com.au\/learn\/wp-json\/wp\/v2\/posts\/58722\/revisions"}],"predecessor-version":[{"id":58806,"href":"https:\/\/www.crazydomains.com.au\/learn\/wp-json\/wp\/v2\/posts\/58722\/revisions\/58806"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.crazydomains.com.au\/learn\/wp-json\/wp\/v2\/media\/58182"}],"wp:attachment":[{"href":"https:\/\/www.crazydomains.com.au\/learn\/wp-json\/wp\/v2\/media?parent=58722"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.crazydomains.com.au\/learn\/wp-json\/wp\/v2\/categories?post=58722"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.crazydomains.com.au\/learn\/wp-json\/wp\/v2\/tags?post=58722"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.crazydomains.com.au\/learn\/wp-json\/wp\/v2\/coauthors?post=58722"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}