{"id":58238,"date":"2025-06-21T19:31:10","date_gmt":"2025-06-21T11:31:10","guid":{"rendered":"https:\/\/www.crazydomains.com\/learn\/?p=58238"},"modified":"2025-06-24T19:31:55","modified_gmt":"2025-06-24T11:31:55","slug":"seo-basics","status":"publish","type":"post","link":"https:\/\/www.crazydomains.com.au\/learn\/seo-basics\/","title":{"rendered":"Beginner&#8217;s Guide to SEO: Boosting Your Website&#8217;s Visibility"},"content":{"rendered":"<table>\n<tbody>\n<tr>\n<td><span data-preserver-spaces=\"true\">Search Engine Optimisation (SEO) is the practice of improving a\u00a0<\/span><span data-preserver-spaces=\"true\">website\u2019s<\/span><span data-preserver-spaces=\"true\"> visibility in search engine results by enhancing content relevance, technical performance, and domain authority. It involves both on-page strategies, such as keyword usage, meta tags, and internal linking, as well as off-page tactics, including backlinks and social signals. Technical SEO ensures optimal site structure, speed, security, and mobile usability, all of which impact search engine rankings.\u00a0<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span data-preserver-spaces=\"true\">High visibility for search engines is no longer a choice.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Most online journeys begin with a search, so if your website\u00a0<\/span><span data-preserver-spaces=\"true\">isn\u2019t<\/span><span data-preserver-spaces=\"true\">\u00a0on the first page of search results, you risk losing valuable traffic and credibility.\u00a0<\/span><span data-preserver-spaces=\"true\">That\u2019s<\/span><span data-preserver-spaces=\"true\">\u00a0why search engine optimisation (SEO) is essential.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">It works by increasing the relevance of the content and enhancing performance in technical\u00a0<\/span><span data-preserver-spaces=\"true\">terms,<\/span><span data-preserver-spaces=\"true\"> while also building trust from the perspective of search engines overall.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">In this guide, we will cover the essential SEO basics, including on-page and off-page optimisation, important technical components, what to avoid, and beginner-friendly tools used to improve website visibility. Read on!<\/span><\/p>\n<h2><strong><span data-preserver-spaces=\"true\">How Search Engines Work<\/span><\/strong><\/h2>\n<p><span data-preserver-spaces=\"true\">Search engines operate through a three-step process: crawling, indexing and ranking. Crawling is the step where crawlers access the web and discover new and updated pages.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Upon finding web pages, crawlers will index each page, creating an indexed database that can\u00a0<\/span><span data-preserver-spaces=\"true\">be searched<\/span><span data-preserver-spaces=\"true\">\u00a0and filtered quickly. During the ranking phase, search engines determine which indexed pages are the most relevant to queries made.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">There are many signals they consider in this evaluation. For relevance, factors include content quality and keyword usage (density, location, etc.), while for authority, they encompass backlinks and user engagement. Other factors include a user-friendly and mobile-friendly page layout, fast page loading speed, secure connections (through HTTPS), and well-structured content.\u00a0<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td><strong><span data-preserver-spaces=\"true\"><span style=\"color: #008080;\">Also Read<\/span>:<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0<\/span><a href=\"https:\/\/www.crazydomains.in\/learn\/seo-essentials\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">The Crazy Easy Guide to SEO Marketing<\/span><\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2><strong><span data-preserver-spaces=\"true\">On-Page SEO: Optimising What You Control<\/span><\/strong><\/h2>\n<p><span data-preserver-spaces=\"true\">On-page SEO is the component of SEO where you can modify any aspect of your site that you have control over.\u00a0Begin with well-crafted title tags and meta descriptions to inform both search engines and users about the site&#8217;s content. Organise your information in layers, utilising the H1, H2, and H3 tags to provide the reader with a good summary.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Second, use a keyword research tool to identify the terms your readers are searching\u00a0<\/span><span data-preserver-spaces=\"true\">for,<\/span><span data-preserver-spaces=\"true\">\u00a0and incorporate them naturally into your headings, body text, and image alt tags.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Other essentials include:<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">Internal linking to guide users and distribute page authority<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Optimising images for fast loading and SEO relevance<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Ensuring mobile responsiveness for a seamless user experience<\/span><\/li>\n<\/ul>\n<p><span data-preserver-spaces=\"true\">Search engines rank sites higher based on their user-friendliness, structure, and the informative or helpful nature of their content. By considering these factors, you can improve discoverability and increase engagement.\u00a0<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td><strong><em><span data-preserver-spaces=\"true\">Pro Tip:\u00a0<\/span><\/em><\/strong><em><span data-preserver-spaces=\"true\">Rather than targeting higher volume, broader terms, use long-tail keywords that exhibit user intent. In most instances, these phrases have much lower competition but higher conversion rates for users, making it much easier for new or niche sites to compete in their respective verticals.<\/span><\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2><strong><span data-preserver-spaces=\"true\">Off-Page SEO: Building Trust and Authority\u00a0<\/span><\/strong><\/h2>\n<p><span data-preserver-spaces=\"true\">Off-page SEO enhances your\u00a0<\/span><span data-preserver-spaces=\"true\">website&#8217;s<\/span><span data-preserver-spaces=\"true\">\u00a0credibility beyond content. The most noteworthy signal is backlinks: links from high-quality and relevant sites that point to your site. It shows users and search engines that other popular websites trust your content.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Other strategies that strengthen off-page SEO include:<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">Guest posting on authoritative blogs<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Social media mentions and shares that increase visibility<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Influencer or industry expert citations that enhance credibility<\/span><\/li>\n<\/ul>\n<p><span data-preserver-spaces=\"true\">Search engines interpret these signals as indicators of quality and relevance. Although you cannot directly influence off-site signals, you can increase your authority and ranking potential through regular content creation, outreach, and community engagement.\u00a0<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td><strong><span data-preserver-spaces=\"true\"><span style=\"color: #008080;\">Also Read<\/span>:<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0<\/span><a href=\"https:\/\/www.crazydomains.in\/learn\/crazy-domains-simple-seo\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">Everything You Need to Know About Crazy\u00a0<\/span><span data-preserver-spaces=\"true\">Domains\u2019<\/span><span data-preserver-spaces=\"true\">\u00a0Simple SEO<\/span><\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2><strong><span data-preserver-spaces=\"true\">Technical SEO: Enhancing Performance\u00a0<\/span><\/strong><\/h2>\n<p><span data-preserver-spaces=\"true\">Technical SEO ensures that your website functions efficiently for both users and search engines. Performance begins with fast page load speeds, which reduce bounce rates and enhance the user experience.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">A secure site that utilises HTTPS encryption builds trust for the user while aligning with search\u00a0<\/span><span data-preserver-spaces=\"true\">engines&#8217;<\/span><span data-preserver-spaces=\"true\">\u00a0best practices.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Equally important are:<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">Mobile responsiveness to serve users on all devices<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">XML sitemaps that help search engines index your pages properly<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Canonical tags that prevent duplicate content issues<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Fixing broken links that disrupt navigation and reduce SEO value<\/span><\/li>\n<\/ul>\n<p><span data-preserver-spaces=\"true\">When technical elements are optimised, they support better indexing and higher ranking without affecting the visible content.<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td><strong><em><span data-preserver-spaces=\"true\">Pro Tip:<\/span><\/em><\/strong><em><span data-preserver-spaces=\"true\">\u00a0Use image compression tools like TinyPNG or WebP formats to compress your images before uploading. Faster page speed is a ranking factor and can make a difference.\u00a0<\/span><\/em><span data-preserver-spaces=\"true\">\u00a0<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2><strong><span data-preserver-spaces=\"true\">Common SEO Mistakes to Avoid\u00a0<\/span><\/strong><\/h2>\n<p><span data-preserver-spaces=\"true\">Even the best strategies can backfire if you\u00a0<\/span><span data-preserver-spaces=\"true\">don&#8217;t<\/span><span data-preserver-spaces=\"true\">\u00a0follow best practices.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Here are some of the major SEO traps that beginners fall into:<\/span><\/p>\n<ul>\n<li><strong><span data-preserver-spaces=\"true\">Keyword Stuffing:<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0Makes content unreadable and may lead to penalties.<\/span><\/li>\n<li><strong><span data-preserver-spaces=\"true\">Duplicate Content:<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0Confuses crawlers and splits authority.<\/span><\/li>\n<li><strong><span data-preserver-spaces=\"true\">Ignoring Mobile:<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0Most traffic is mobile, and Google prioritises mobile-first indexing.<\/span><\/li>\n<li><strong><span data-preserver-spaces=\"true\">Poor\u00a0<\/span><span data-preserver-spaces=\"true\">Site Structure:<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0Hurts<\/span><span data-preserver-spaces=\"true\">\u00a0crawlability and user experience.<\/span><\/li>\n<li><strong><span data-preserver-spaces=\"true\">Slow Load Times:<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0Increases bounce rates and decreases search visibility.<\/span><\/li>\n<\/ul>\n<h2><strong><span data-preserver-spaces=\"true\">SEO Tools for Beginners<\/span><\/strong><\/h2>\n<p><span data-preserver-spaces=\"true\">Effective SEO does not require a large budget, especially for those new to the field<\/span><span data-preserver-spaces=\"true\">.<\/span><span data-preserver-spaces=\"true\">\u00a0Several reliable tools offer essential insights at no cost:<\/span><\/p>\n<ul>\n<li><strong><span data-preserver-spaces=\"true\">Google Search Console<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0helps monitor site performance, indexing issues, and search\u00a0<\/span><span data-preserver-spaces=\"true\">queries<\/span><\/li>\n<li><strong><span data-preserver-spaces=\"true\">Google Analytics<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0tracks user behaviour and traffic\u00a0<\/span><span data-preserver-spaces=\"true\">sources<\/span><\/li>\n<li><strong><span data-preserver-spaces=\"true\">Ubersuggest and AnswerThePublic\u00a0<\/span><\/strong><span data-preserver-spaces=\"true\">are tools that aid in keyword research, specifically by providing search volume data <\/span><span data-preserver-spaces=\"true\">and question-based\u00a0<\/span><span data-preserver-spaces=\"true\">phrases<\/span><span data-preserver-spaces=\"true\">.<\/span><\/li>\n<li><strong><span data-preserver-spaces=\"true\">Yoast SEO and Rank Math<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0are plugins we recommend to people who have a WordPress site because they can easily streamline meta tags, create sitemaps, and analyse content.<\/span><\/li>\n<\/ul>\n<h2><strong><span data-preserver-spaces=\"true\">Final Words<\/span><\/strong><\/h2>\n<p><span data-preserver-spaces=\"true\">SEO is not just a technical task; it serves as the essential pathway to online success. Understanding the basics of your search engines is the first step on a journey to long-term online success.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">With knowledge of how search engines evaluate your site, you can make better decisions towards modest changes that can improve your visibility on search engines.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Looking<\/span><span data-preserver-spaces=\"true\">\u00a0for an SEO-friendly hosting platform to support fast, optimised websites?\u00a0<a href=\"https:\/\/www.crazydomains.com.au\/\" target=\"_blank\" rel=\"noopener\">Crazy Domains<\/a>\u00a0offers both\u00a0<a href=\"https:\/\/www.crazydomains.com.au\/simple-seo\/\" target=\"_blank\" rel=\"noopener\">Simple SEO<\/a>\u00a0and\u00a0<a href=\"https:\/\/www.crazydomains.com.au\/managed-seo\/\" target=\"_blank\" rel=\"noopener\">Managed SEO services<\/a>\u00a0to help you climb the rankings with ease, so you can not only drive more traffic but also convert visitors into loyal customers. Get started today!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Search Engine Optimisation (SEO) is the practice of improving a\u00a0website\u2019s visibility in search engine results by enhancing content relevance, technical performance, and domain authority. It involves both on-page strategies, such as keyword usage, meta tags, and internal linking, as well as off-page tactics, including backlinks and social signals. Technical SEO ensures optimal site structure, speed, [&hellip;]<\/p>\n","protected":false},"author":1537,"featured_media":58089,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1223],"tags":[],"coauthors":[8037],"class_list":["post-58238","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>SEO Basics Explained: A Complete Guide for Beginners<\/title>\n<meta name=\"description\" content=\"Learn SEO basics with this guide. Discover how search engines work, fix technical issues, and use top tools to boost your website.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.crazydomains.com.au\/learn\/seo-basics\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SEO Basics Explained: A Complete Guide for Beginners\" \/>\n<meta property=\"og:description\" content=\"Learn SEO basics with this guide. Discover how search engines work, fix technical issues, and use top tools to boost your website.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.crazydomains.com.au\/learn\/seo-basics\/\" \/>\n<meta property=\"og:site_name\" content=\"Crazy Domains Learn\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-21T11:31:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-24T11:31:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.crazydomains.com\/learn\/wp-content\/uploads\/2025\/05\/How-Logo-Colours-Influence-Brand-Perception-1-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1840\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Rachel Furtado\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Rachel Furtado\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.crazydomains.com.au\/learn\/seo-basics\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.crazydomains.com.au\/learn\/seo-basics\/\"},\"author\":{\"name\":\"Rachel Furtado\",\"@id\":\"https:\/\/www.crazydomains.com\/learn\/#\/schema\/person\/09a7c17d57ecaf3d1968a6a9a4259033\"},\"headline\":\"Beginner&#8217;s Guide to SEO: Boosting Your Website&#8217;s Visibility\",\"datePublished\":\"2025-06-21T11:31:10+00:00\",\"dateModified\":\"2025-06-24T11:31:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.crazydomains.com.au\/learn\/seo-basics\/\"},\"wordCount\":1041,\"publisher\":{\"@id\":\"https:\/\/www.crazydomains.com\/learn\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.crazydomains.com.au\/learn\/seo-basics\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.crazydomains.com.au\/learn\/wp-content\/uploads\/2025\/05\/How-Logo-Colours-Influence-Brand-Perception-1-scaled.jpg\",\"articleSection\":[\"Marketing\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.crazydomains.com.au\/learn\/seo-basics\/\",\"url\":\"https:\/\/www.crazydomains.com.au\/learn\/seo-basics\/\",\"name\":\"SEO Basics Explained: A Complete Guide for Beginners\",\"isPartOf\":{\"@id\":\"https:\/\/www.crazydomains.com\/learn\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.crazydomains.com.au\/learn\/seo-basics\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.crazydomains.com.au\/learn\/seo-basics\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.crazydomains.com.au\/learn\/wp-content\/uploads\/2025\/05\/How-Logo-Colours-Influence-Brand-Perception-1-scaled.jpg\",\"datePublished\":\"2025-06-21T11:31:10+00:00\",\"dateModified\":\"2025-06-24T11:31:55+00:00\",\"description\":\"Learn SEO basics with this guide. Discover how search engines work, fix technical issues, and use top tools to boost your website.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.crazydomains.com.au\/learn\/seo-basics\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.crazydomains.com.au\/learn\/seo-basics\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.crazydomains.com.au\/learn\/seo-basics\/#primaryimage\",\"url\":\"https:\/\/www.crazydomains.com.au\/learn\/wp-content\/uploads\/2025\/05\/How-Logo-Colours-Influence-Brand-Perception-1-scaled.jpg\",\"contentUrl\":\"https:\/\/www.crazydomains.com.au\/learn\/wp-content\/uploads\/2025\/05\/How-Logo-Colours-Influence-Brand-Perception-1-scaled.jpg\",\"width\":2560,\"height\":1840,\"caption\":\"Google\u2019s Search Generative Experience: What It Means for SEO Hosting\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.crazydomains.com.au\/learn\/seo-basics\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.crazydomains.com.au\/learn\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Beginner&#8217;s Guide to SEO: Boosting Your Website&#8217;s Visibility\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.crazydomains.com\/learn\/#website\",\"url\":\"https:\/\/www.crazydomains.com\/learn\/\",\"name\":\"Crazy Domains Learn\",\"description\":\"Resources to help you excel online\",\"publisher\":{\"@id\":\"https:\/\/www.crazydomains.com\/learn\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.crazydomains.com\/learn\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.crazydomains.com\/learn\/#organization\",\"name\":\"Crazy Domains Learn\",\"url\":\"https:\/\/www.crazydomains.com\/learn\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.crazydomains.com\/learn\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.crazydomains.com.au\/learn\/wp-content\/uploads\/2021\/02\/learn-dash-blue-logo-2.svg\",\"contentUrl\":\"https:\/\/www.crazydomains.com.au\/learn\/wp-content\/uploads\/2021\/02\/learn-dash-blue-logo-2.svg\",\"width\":147,\"height\":43,\"caption\":\"Crazy Domains Learn\"},\"image\":{\"@id\":\"https:\/\/www.crazydomains.com\/learn\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.crazydomains.com\/learn\/#\/schema\/person\/09a7c17d57ecaf3d1968a6a9a4259033\",\"name\":\"Rachel Furtado\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.crazydomains.com\/learn\/#\/schema\/person\/image\/8c465acc0b5d0df36710d5350f50f730\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/69ea6a4f4c200dff1147bf30040c5330?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/69ea6a4f4c200dff1147bf30040c5330?s=96&d=mm&r=g\",\"caption\":\"Rachel Furtado\"},\"description\":\"Web hosting specialist with a knack for creativity and a passion for baking, serving up tech solutions with a side of sweetness.\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/rachel-furtado-marketing-specialist\/\"],\"url\":\"https:\/\/www.crazydomains.com\/learn\/author\/rachel-f\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"SEO Basics Explained: A Complete Guide for Beginners","description":"Learn SEO basics with this guide. Discover how search engines work, fix technical issues, and use top tools to boost your website.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.crazydomains.com.au\/learn\/seo-basics\/","og_locale":"en_US","og_type":"article","og_title":"SEO Basics Explained: A Complete Guide for Beginners","og_description":"Learn SEO basics with this guide. Discover how search engines work, fix technical issues, and use top tools to boost your website.","og_url":"https:\/\/www.crazydomains.com.au\/learn\/seo-basics\/","og_site_name":"Crazy Domains Learn","article_published_time":"2025-06-21T11:31:10+00:00","article_modified_time":"2025-06-24T11:31:55+00:00","og_image":[{"width":2560,"height":1840,"url":"https:\/\/www.crazydomains.com\/learn\/wp-content\/uploads\/2025\/05\/How-Logo-Colours-Influence-Brand-Perception-1-scaled.jpg","type":"image\/jpeg"}],"author":"Rachel Furtado","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Rachel Furtado","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.crazydomains.com.au\/learn\/seo-basics\/#article","isPartOf":{"@id":"https:\/\/www.crazydomains.com.au\/learn\/seo-basics\/"},"author":{"name":"Rachel Furtado","@id":"https:\/\/www.crazydomains.com\/learn\/#\/schema\/person\/09a7c17d57ecaf3d1968a6a9a4259033"},"headline":"Beginner&#8217;s Guide to SEO: Boosting Your Website&#8217;s Visibility","datePublished":"2025-06-21T11:31:10+00:00","dateModified":"2025-06-24T11:31:55+00:00","mainEntityOfPage":{"@id":"https:\/\/www.crazydomains.com.au\/learn\/seo-basics\/"},"wordCount":1041,"publisher":{"@id":"https:\/\/www.crazydomains.com\/learn\/#organization"},"image":{"@id":"https:\/\/www.crazydomains.com.au\/learn\/seo-basics\/#primaryimage"},"thumbnailUrl":"https:\/\/www.crazydomains.com.au\/learn\/wp-content\/uploads\/2025\/05\/How-Logo-Colours-Influence-Brand-Perception-1-scaled.jpg","articleSection":["Marketing"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.crazydomains.com.au\/learn\/seo-basics\/","url":"https:\/\/www.crazydomains.com.au\/learn\/seo-basics\/","name":"SEO Basics Explained: A Complete Guide for Beginners","isPartOf":{"@id":"https:\/\/www.crazydomains.com\/learn\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.crazydomains.com.au\/learn\/seo-basics\/#primaryimage"},"image":{"@id":"https:\/\/www.crazydomains.com.au\/learn\/seo-basics\/#primaryimage"},"thumbnailUrl":"https:\/\/www.crazydomains.com.au\/learn\/wp-content\/uploads\/2025\/05\/How-Logo-Colours-Influence-Brand-Perception-1-scaled.jpg","datePublished":"2025-06-21T11:31:10+00:00","dateModified":"2025-06-24T11:31:55+00:00","description":"Learn SEO basics with this guide. Discover how search engines work, fix technical issues, and use top tools to boost your website.","breadcrumb":{"@id":"https:\/\/www.crazydomains.com.au\/learn\/seo-basics\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.crazydomains.com.au\/learn\/seo-basics\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.crazydomains.com.au\/learn\/seo-basics\/#primaryimage","url":"https:\/\/www.crazydomains.com.au\/learn\/wp-content\/uploads\/2025\/05\/How-Logo-Colours-Influence-Brand-Perception-1-scaled.jpg","contentUrl":"https:\/\/www.crazydomains.com.au\/learn\/wp-content\/uploads\/2025\/05\/How-Logo-Colours-Influence-Brand-Perception-1-scaled.jpg","width":2560,"height":1840,"caption":"Google\u2019s Search Generative Experience: What It Means for SEO Hosting"},{"@type":"BreadcrumbList","@id":"https:\/\/www.crazydomains.com.au\/learn\/seo-basics\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.crazydomains.com.au\/learn\/"},{"@type":"ListItem","position":2,"name":"Beginner&#8217;s Guide to SEO: Boosting Your Website&#8217;s Visibility"}]},{"@type":"WebSite","@id":"https:\/\/www.crazydomains.com\/learn\/#website","url":"https:\/\/www.crazydomains.com\/learn\/","name":"Crazy Domains Learn","description":"Resources to help you excel online","publisher":{"@id":"https:\/\/www.crazydomains.com\/learn\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.crazydomains.com\/learn\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.crazydomains.com\/learn\/#organization","name":"Crazy Domains Learn","url":"https:\/\/www.crazydomains.com\/learn\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.crazydomains.com\/learn\/#\/schema\/logo\/image\/","url":"https:\/\/www.crazydomains.com.au\/learn\/wp-content\/uploads\/2021\/02\/learn-dash-blue-logo-2.svg","contentUrl":"https:\/\/www.crazydomains.com.au\/learn\/wp-content\/uploads\/2021\/02\/learn-dash-blue-logo-2.svg","width":147,"height":43,"caption":"Crazy Domains Learn"},"image":{"@id":"https:\/\/www.crazydomains.com\/learn\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.crazydomains.com\/learn\/#\/schema\/person\/09a7c17d57ecaf3d1968a6a9a4259033","name":"Rachel Furtado","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.crazydomains.com\/learn\/#\/schema\/person\/image\/8c465acc0b5d0df36710d5350f50f730","url":"https:\/\/secure.gravatar.com\/avatar\/69ea6a4f4c200dff1147bf30040c5330?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/69ea6a4f4c200dff1147bf30040c5330?s=96&d=mm&r=g","caption":"Rachel Furtado"},"description":"Web hosting specialist with a knack for creativity and a passion for baking, serving up tech solutions with a side of sweetness.","sameAs":["https:\/\/www.linkedin.com\/in\/rachel-furtado-marketing-specialist\/"],"url":"https:\/\/www.crazydomains.com\/learn\/author\/rachel-f\/"}]}},"lang":"au","translations":{"au":58238},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/www.crazydomains.com.au\/learn\/wp-json\/wp\/v2\/posts\/58238"}],"collection":[{"href":"https:\/\/www.crazydomains.com.au\/learn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.crazydomains.com.au\/learn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.crazydomains.com.au\/learn\/wp-json\/wp\/v2\/users\/1537"}],"replies":[{"embeddable":true,"href":"https:\/\/www.crazydomains.com.au\/learn\/wp-json\/wp\/v2\/comments?post=58238"}],"version-history":[{"count":1,"href":"https:\/\/www.crazydomains.com.au\/learn\/wp-json\/wp\/v2\/posts\/58238\/revisions"}],"predecessor-version":[{"id":58239,"href":"https:\/\/www.crazydomains.com.au\/learn\/wp-json\/wp\/v2\/posts\/58238\/revisions\/58239"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.crazydomains.com.au\/learn\/wp-json\/wp\/v2\/media\/58089"}],"wp:attachment":[{"href":"https:\/\/www.crazydomains.com.au\/learn\/wp-json\/wp\/v2\/media?parent=58238"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.crazydomains.com.au\/learn\/wp-json\/wp\/v2\/categories?post=58238"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.crazydomains.com.au\/learn\/wp-json\/wp\/v2\/tags?post=58238"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.crazydomains.com.au\/learn\/wp-json\/wp\/v2\/coauthors?post=58238"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}