{"id":58169,"date":"2025-06-18T16:25:03","date_gmt":"2025-06-18T08:25:03","guid":{"rendered":"https:\/\/www.crazydomains.com\/learn\/?p=58169"},"modified":"2026-01-29T21:55:08","modified_gmt":"2026-01-29T13:55:08","slug":"content-marketing","status":"publish","type":"post","link":"https:\/\/www.crazydomains.com.au\/learn\/content-marketing\/","title":{"rendered":"The Role of Content Marketing in Building Brand Authority"},"content":{"rendered":"<table>\n<tbody>\n<tr>\n<td><span data-preserver-spaces=\"true\">Content marketing is a strategy that utilises valuable, consistent content to establish trust, demonstrate expertise, and enhance brand authority. This guide explains how blogs, videos, and other formats enhance engagement, SEO, and credibility. It also outlines best practices like knowing your audience, focusing on quality, and tracking results to strengthen your online presence.<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span data-preserver-spaces=\"true\">You have got a great product. Your website is neat and user-friendly. However, if people are unfamiliar with your brand or lack trust in it, it\u00a0<\/span><span data-preserver-spaces=\"true\">is difficult<\/span><span data-preserver-spaces=\"true\">\u00a0to grow.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">You need to show up where they are looking for answers and offer real value. That is where content marketing comes in.\u00a0<\/span><span data-preserver-spaces=\"true\">In fact,<\/span><span data-preserver-spaces=\"true\">\u00a0<\/span><a href=\"https:\/\/cropink.com\/content-marketing-statistics\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">87% of marketers<\/span><\/a><span data-preserver-spaces=\"true\">\u00a0report that content marketing has helped them increase brand awareness.\u00a0<\/span><\/p>\n<p>Content marketing helps you provide useful insights and build brand authority.<\/p>\n<p><span data-preserver-spaces=\"true\">But how exactly does content marketing help you earn that trust and establish brand authority? Let&#8217;s explore the key elements of content marketing and how they help grow your brand.<\/span><\/p>\n<h2><span data-preserver-spaces=\"true\">Understanding Content Marketing\u00a0<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">Content marketing is about consistently offering useful and engaging content to your audience. It helps you attract an audience and build a loyal following by providing solutions.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Here&#8217;s what <a href=\"https:\/\/www.melottimedia.com.au\/blog\/the-ultimate-guide-to-content-marketing\">content marketing includes<\/a>:<\/span><\/p>\n<ul>\n<li><strong><span data-preserver-spaces=\"true\">Ebooks and Whitepapers<\/span><\/strong><span data-preserver-spaces=\"true\">: Provide insights on a specific topic, especially useful for lead generation<\/span><\/li>\n<li><strong><span data-preserver-spaces=\"true\">Blog Posts<\/span><\/strong><span data-preserver-spaces=\"true\">: Write articles on niche topics and publish them on your website<\/span><\/li>\n<li><strong><span data-preserver-spaces=\"true\">Videos<\/span><\/strong><span data-preserver-spaces=\"true\">: Create videos such as product demos, vlogs, and more\u00a0<\/span><\/li>\n<li><strong><span data-preserver-spaces=\"true\">Case Studies<\/span><\/strong><span data-preserver-spaces=\"true\">: Show how your product adds value<\/span><\/li>\n<li><strong><span data-preserver-spaces=\"true\">Podcasts<\/span><\/strong><span data-preserver-spaces=\"true\">: Audio content where you cover niche topics or host interviews with experts\u00a0<\/span><\/li>\n<li><strong><span data-preserver-spaces=\"true\">Email Newsletters<\/span><\/strong><span data-preserver-spaces=\"true\">: Share updates, news, and offers with your subscribers<\/span><\/li>\n<li><strong><span data-preserver-spaces=\"true\">Infographics<\/span><\/strong><span data-preserver-spaces=\"true\">: Represent data with images, charts, and text to ensure simplicity\u00a0<\/span><\/li>\n<\/ul>\n<h2><span data-preserver-spaces=\"true\">How Content Marketing Establishes Brand Authority\u00a0<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">Content marketing helps you stay visible and relevant. Over time, it builds your reputation as a credible business that your audience can rely on.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Here&#8217;s how content marketing helps:<\/span><\/p>\n<h3><span data-preserver-spaces=\"true\">Shows Expertise\u00a0<\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">You can simplify difficult subjects with blogs, videos, and more. You establish yourself as a niche expert when you consistently publish informative content.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">For example, if you provide domain hosting services, you can share content on topics such as website creation, visibility, and more.\u00a0<\/span><span data-preserver-spaces=\"true\">This<\/span><span data-preserver-spaces=\"true\"> provides your audience with a solution, helping<\/span><span data-preserver-spaces=\"true\">\u00a0you establish credibility and authority.<\/span><\/p>\n<h3><span data-preserver-spaces=\"true\">Enhances Engagement\u00a0<\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">If people find your content valuable, they will follow, share, and engage with your brand.\u00a0<\/span><span data-preserver-spaces=\"true\">This<\/span><span data-preserver-spaces=\"true\">\u00a0helps you reach a wider audience and create strong connections.<\/span><\/p>\n<h3><span data-preserver-spaces=\"true\">Increases Customer Trust<\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">Content that feels real creates a connection. Share the behind-the-scenes customer stories or how your team operates. Storytelling humanises your brand, and that builds trust.<\/span><\/p>\n<h3><span data-preserver-spaces=\"true\">Enhances Search Visibility\u00a0<\/span><\/h3>\n<p><a href=\"https:\/\/www.crazydomains.com.au\/managed-seo\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">SEO-friendly content<\/span><\/a><span data-preserver-spaces=\"true\">\u00a0tells search engines what your brand is about. Additionally, as more people engage with your content, your rankings will improve.\u00a0<\/span><span data-preserver-spaces=\"true\">This<\/span><span data-preserver-spaces=\"true\">\u00a0means more visibility and traffic over time.<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td><span style=\"color: #008080;\"><strong>Also Read<\/strong><\/span><span data-preserver-spaces=\"true\">:\u00a0<\/span><a href=\"https:\/\/www.crazydomains.com.au\/learn\/seo-content-marketing\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">Why You Need Both SEO and Content Marketing to Drive Online Success<\/span><\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2><span data-preserver-spaces=\"true\">Best Practices to Create Content Strategy\u00a0<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">Content marketing is not just about posting regularly.\u00a0<\/span><span data-preserver-spaces=\"true\">It\u00a0<\/span><span data-preserver-spaces=\"true\">is<\/span><span data-preserver-spaces=\"true\">\u00a0about sharing content that is relevant and helpful.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Do not focus only on selling; focus on adding value. When you provide genuine value, the sales will naturally follow.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Here are some best practices to build brand authority through content marketing:<\/span><\/p>\n<h3><span data-preserver-spaces=\"true\">Align With Audience Requirements<\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">Research what your audience\u00a0<\/span><span data-preserver-spaces=\"true\">actually<\/span><span data-preserver-spaces=\"true\">\u00a0wants. Create an audience persona\u00a0<\/span><span data-preserver-spaces=\"true\">with<\/span><span data-preserver-spaces=\"true\">\u00a0pain points and what they are looking for. Then, create content that answers those needs. As per a\u00a0<\/span><a href=\"https:\/\/contentmarketinginstitute.com\/b2b-research\/b2b-content-marketing-trends-research\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">CMI report<\/span><\/a><span data-preserver-spaces=\"true\">, 82% of top performers succeed because they understand their audience well.<\/span><\/p>\n<h3><span data-preserver-spaces=\"true\">Always Prioritise Quality\u00a0<\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">Never compromise quality for consistency. Poor content can damage your credibility. Focus on producing useful, research-backed content that addresses difficulties.\u00a0<\/span><span data-preserver-spaces=\"true\">Keep updating<\/span><span data-preserver-spaces=\"true\">\u00a0the content pieces with the latest insights.<\/span><\/p>\n<h3><span data-preserver-spaces=\"true\">Collaborate with Industry Experts<\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">Partnering with experts enhances credibility. Interview thought leaders, co-create content, or publish joint research to bring in some of their trust and authority.<\/span><\/p>\n<h3><span data-preserver-spaces=\"true\">Use Multiple Content Formats<\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">People consume content differently. Some prefer reading blogs, and some prefer videos or podcasts.\u00a0<\/span><span data-preserver-spaces=\"true\">Use different<\/span><span data-preserver-spaces=\"true\">\u00a0content formats to stay\u00a0<\/span><span data-preserver-spaces=\"true\">available<\/span><span data-preserver-spaces=\"true\">\u00a0where your audience is.<\/span><\/p>\n<h3><span data-preserver-spaces=\"true\">Engage with Your Audience\u00a0<\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">Do not just post and disappear. Reply to comments, answer questions, and stay active on social media.\u00a0<\/span><span data-preserver-spaces=\"true\">This<\/span><span data-preserver-spaces=\"true\">\u00a0makes your brand feel more human and builds a stronger connection.<\/span><\/p>\n<h3><span data-preserver-spaces=\"true\">Track the Results\u00a0<\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">Authority builds over time, but it is important to\u00a0<\/span><a href=\"https:\/\/www.crazydomains.com.au\/web-statistics\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">measure your progress<\/span><\/a><span data-preserver-spaces=\"true\">.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Here&#8217;s what you should track:<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">Growth in website traffic<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Backlinks and mentions from reputable sites<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Engagement on social media platforms\u00a0<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Increase in Email subscribers\u00a0<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Brand perception with surveys and feedback<\/span><\/li>\n<\/ul>\n<table>\n<tbody>\n<tr>\n<td><span style=\"color: #008080;\"><strong>Also Read<\/strong><\/span><span data-preserver-spaces=\"true\">:\u00a0<\/span><a href=\"https:\/\/www.crazydomains.com.au\/learn\/online-places\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">7 Best Online Places to Promote Your Small Business<\/span><\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2><span data-preserver-spaces=\"true\">Final Words<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">Content marketing helps you show up, stand out, and stay relevant. When you regularly publish valuable, focused material, you gain trust.\u00a0<\/span><span data-preserver-spaces=\"true\">It\u00a0<\/span><span data-preserver-spaces=\"true\">is<\/span><span data-preserver-spaces=\"true\">\u00a0not about selling but about solving.<\/span><span data-preserver-spaces=\"true\">\u00a0Focus on quality, meet actual needs, and make a connection with each piece.<\/span><\/p>\n<p><a href=\"https:\/\/www.crazydomains.com.au\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">Crazy Domains<\/span><\/a><span data-preserver-spaces=\"true\">\u00a0helps you optimise your content marketing efforts with effective SEO and web analytics services.<\/span><\/p>\n<p><em><a href=\"https:\/\/www.crazydomains.com.au\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">Sign up now<\/span><\/a><span data-preserver-spaces=\"true\">\u00a0and create content that your audience needs!<\/span><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Content marketing is a strategy that utilises valuable, consistent content to establish trust, demonstrate expertise, and enhance brand authority. This guide explains how blogs, videos, and other formats enhance engagement, SEO, and credibility. It also outlines best practices like knowing your audience, focusing on quality, and tracking results to strengthen your online presence. You have [&hellip;]<\/p>\n","protected":false},"author":1537,"featured_media":58170,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1223],"tags":[],"coauthors":[8037],"class_list":["post-58169","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Content Marketing Helps Build Brand Authority<\/title>\n<meta name=\"description\" content=\"Read on to learn how content marketing creates brand authority, along with tips on creating a content strategy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.crazydomains.com.au\/learn\/content-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Content Marketing Helps Build Brand Authority\" \/>\n<meta property=\"og:description\" content=\"Read on to learn how content marketing creates brand authority, along with tips on creating a content strategy.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.crazydomains.com.au\/learn\/content-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Crazy Domains Learn\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-18T08:25:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-29T13:55:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.crazydomains.com\/learn\/wp-content\/uploads\/2025\/06\/The-Role-of-Content-Marketing-in-Building-Brand-Authority-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1840\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Rachel Furtado\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Rachel Furtado\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.crazydomains.com.au\/learn\/content-marketing\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.crazydomains.com.au\/learn\/content-marketing\/\"},\"author\":{\"name\":\"Rachel Furtado\",\"@id\":\"https:\/\/www.crazydomains.com\/learn\/#\/schema\/person\/09a7c17d57ecaf3d1968a6a9a4259033\"},\"headline\":\"The Role of Content Marketing in Building Brand Authority\",\"datePublished\":\"2025-06-18T08:25:03+00:00\",\"dateModified\":\"2026-01-29T13:55:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.crazydomains.com.au\/learn\/content-marketing\/\"},\"wordCount\":831,\"publisher\":{\"@id\":\"https:\/\/www.crazydomains.com\/learn\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.crazydomains.com.au\/learn\/content-marketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.crazydomains.com.au\/learn\/wp-content\/uploads\/2025\/06\/The-Role-of-Content-Marketing-in-Building-Brand-Authority-scaled.jpg\",\"articleSection\":[\"Marketing\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.crazydomains.com.au\/learn\/content-marketing\/\",\"url\":\"https:\/\/www.crazydomains.com.au\/learn\/content-marketing\/\",\"name\":\"How Content Marketing Helps Build Brand Authority\",\"isPartOf\":{\"@id\":\"https:\/\/www.crazydomains.com\/learn\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.crazydomains.com.au\/learn\/content-marketing\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.crazydomains.com.au\/learn\/content-marketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.crazydomains.com.au\/learn\/wp-content\/uploads\/2025\/06\/The-Role-of-Content-Marketing-in-Building-Brand-Authority-scaled.jpg\",\"datePublished\":\"2025-06-18T08:25:03+00:00\",\"dateModified\":\"2026-01-29T13:55:08+00:00\",\"description\":\"Read on to learn how content marketing creates brand authority, along with tips on creating a content strategy.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.crazydomains.com.au\/learn\/content-marketing\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.crazydomains.com.au\/learn\/content-marketing\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.crazydomains.com.au\/learn\/content-marketing\/#primaryimage\",\"url\":\"https:\/\/www.crazydomains.com.au\/learn\/wp-content\/uploads\/2025\/06\/The-Role-of-Content-Marketing-in-Building-Brand-Authority-scaled.jpg\",\"contentUrl\":\"https:\/\/www.crazydomains.com.au\/learn\/wp-content\/uploads\/2025\/06\/The-Role-of-Content-Marketing-in-Building-Brand-Authority-scaled.jpg\",\"width\":2560,\"height\":1840,\"caption\":\"Why Semantic SEO Is Becoming Essential for SMEs\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.crazydomains.com.au\/learn\/content-marketing\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.crazydomains.com.au\/learn\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The Role of Content Marketing in Building Brand Authority\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.crazydomains.com\/learn\/#website\",\"url\":\"https:\/\/www.crazydomains.com\/learn\/\",\"name\":\"Crazy Domains Learn\",\"description\":\"Resources to help you excel online\",\"publisher\":{\"@id\":\"https:\/\/www.crazydomains.com\/learn\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.crazydomains.com\/learn\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.crazydomains.com\/learn\/#organization\",\"name\":\"Crazy Domains Learn\",\"url\":\"https:\/\/www.crazydomains.com\/learn\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.crazydomains.com\/learn\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.crazydomains.com.au\/learn\/wp-content\/uploads\/2021\/02\/learn-dash-blue-logo-2.svg\",\"contentUrl\":\"https:\/\/www.crazydomains.com.au\/learn\/wp-content\/uploads\/2021\/02\/learn-dash-blue-logo-2.svg\",\"width\":147,\"height\":43,\"caption\":\"Crazy Domains Learn\"},\"image\":{\"@id\":\"https:\/\/www.crazydomains.com\/learn\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.crazydomains.com\/learn\/#\/schema\/person\/09a7c17d57ecaf3d1968a6a9a4259033\",\"name\":\"Rachel Furtado\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.crazydomains.com\/learn\/#\/schema\/person\/image\/8c465acc0b5d0df36710d5350f50f730\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/69ea6a4f4c200dff1147bf30040c5330?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/69ea6a4f4c200dff1147bf30040c5330?s=96&d=mm&r=g\",\"caption\":\"Rachel Furtado\"},\"description\":\"Web hosting specialist with a knack for creativity and a passion for baking, serving up tech solutions with a side of sweetness.\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/rachel-furtado-marketing-specialist\/\"],\"url\":\"https:\/\/www.crazydomains.com\/learn\/author\/rachel-f\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How Content Marketing Helps Build Brand Authority","description":"Read on to learn how content marketing creates brand authority, along with tips on creating a content strategy.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.crazydomains.com.au\/learn\/content-marketing\/","og_locale":"en_US","og_type":"article","og_title":"How Content Marketing Helps Build Brand Authority","og_description":"Read on to learn how content marketing creates brand authority, along with tips on creating a content strategy.","og_url":"https:\/\/www.crazydomains.com.au\/learn\/content-marketing\/","og_site_name":"Crazy Domains Learn","article_published_time":"2025-06-18T08:25:03+00:00","article_modified_time":"2026-01-29T13:55:08+00:00","og_image":[{"width":2560,"height":1840,"url":"https:\/\/www.crazydomains.com\/learn\/wp-content\/uploads\/2025\/06\/The-Role-of-Content-Marketing-in-Building-Brand-Authority-scaled.jpg","type":"image\/jpeg"}],"author":"Rachel Furtado","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Rachel Furtado","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.crazydomains.com.au\/learn\/content-marketing\/#article","isPartOf":{"@id":"https:\/\/www.crazydomains.com.au\/learn\/content-marketing\/"},"author":{"name":"Rachel Furtado","@id":"https:\/\/www.crazydomains.com\/learn\/#\/schema\/person\/09a7c17d57ecaf3d1968a6a9a4259033"},"headline":"The Role of Content Marketing in Building Brand Authority","datePublished":"2025-06-18T08:25:03+00:00","dateModified":"2026-01-29T13:55:08+00:00","mainEntityOfPage":{"@id":"https:\/\/www.crazydomains.com.au\/learn\/content-marketing\/"},"wordCount":831,"publisher":{"@id":"https:\/\/www.crazydomains.com\/learn\/#organization"},"image":{"@id":"https:\/\/www.crazydomains.com.au\/learn\/content-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/www.crazydomains.com.au\/learn\/wp-content\/uploads\/2025\/06\/The-Role-of-Content-Marketing-in-Building-Brand-Authority-scaled.jpg","articleSection":["Marketing"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.crazydomains.com.au\/learn\/content-marketing\/","url":"https:\/\/www.crazydomains.com.au\/learn\/content-marketing\/","name":"How Content Marketing Helps Build Brand Authority","isPartOf":{"@id":"https:\/\/www.crazydomains.com\/learn\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.crazydomains.com.au\/learn\/content-marketing\/#primaryimage"},"image":{"@id":"https:\/\/www.crazydomains.com.au\/learn\/content-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/www.crazydomains.com.au\/learn\/wp-content\/uploads\/2025\/06\/The-Role-of-Content-Marketing-in-Building-Brand-Authority-scaled.jpg","datePublished":"2025-06-18T08:25:03+00:00","dateModified":"2026-01-29T13:55:08+00:00","description":"Read on to learn how content marketing creates brand authority, along with tips on creating a content strategy.","breadcrumb":{"@id":"https:\/\/www.crazydomains.com.au\/learn\/content-marketing\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.crazydomains.com.au\/learn\/content-marketing\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.crazydomains.com.au\/learn\/content-marketing\/#primaryimage","url":"https:\/\/www.crazydomains.com.au\/learn\/wp-content\/uploads\/2025\/06\/The-Role-of-Content-Marketing-in-Building-Brand-Authority-scaled.jpg","contentUrl":"https:\/\/www.crazydomains.com.au\/learn\/wp-content\/uploads\/2025\/06\/The-Role-of-Content-Marketing-in-Building-Brand-Authority-scaled.jpg","width":2560,"height":1840,"caption":"Why Semantic SEO Is Becoming Essential for SMEs"},{"@type":"BreadcrumbList","@id":"https:\/\/www.crazydomains.com.au\/learn\/content-marketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.crazydomains.com.au\/learn\/"},{"@type":"ListItem","position":2,"name":"The Role of Content Marketing in Building Brand Authority"}]},{"@type":"WebSite","@id":"https:\/\/www.crazydomains.com\/learn\/#website","url":"https:\/\/www.crazydomains.com\/learn\/","name":"Crazy Domains Learn","description":"Resources to help you excel online","publisher":{"@id":"https:\/\/www.crazydomains.com\/learn\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.crazydomains.com\/learn\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.crazydomains.com\/learn\/#organization","name":"Crazy Domains Learn","url":"https:\/\/www.crazydomains.com\/learn\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.crazydomains.com\/learn\/#\/schema\/logo\/image\/","url":"https:\/\/www.crazydomains.com.au\/learn\/wp-content\/uploads\/2021\/02\/learn-dash-blue-logo-2.svg","contentUrl":"https:\/\/www.crazydomains.com.au\/learn\/wp-content\/uploads\/2021\/02\/learn-dash-blue-logo-2.svg","width":147,"height":43,"caption":"Crazy Domains Learn"},"image":{"@id":"https:\/\/www.crazydomains.com\/learn\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.crazydomains.com\/learn\/#\/schema\/person\/09a7c17d57ecaf3d1968a6a9a4259033","name":"Rachel Furtado","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.crazydomains.com\/learn\/#\/schema\/person\/image\/8c465acc0b5d0df36710d5350f50f730","url":"https:\/\/secure.gravatar.com\/avatar\/69ea6a4f4c200dff1147bf30040c5330?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/69ea6a4f4c200dff1147bf30040c5330?s=96&d=mm&r=g","caption":"Rachel Furtado"},"description":"Web hosting specialist with a knack for creativity and a passion for baking, serving up tech solutions with a side of sweetness.","sameAs":["https:\/\/www.linkedin.com\/in\/rachel-furtado-marketing-specialist\/"],"url":"https:\/\/www.crazydomains.com\/learn\/author\/rachel-f\/"}]}},"lang":"au","translations":{"au":58169},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/www.crazydomains.com.au\/learn\/wp-json\/wp\/v2\/posts\/58169"}],"collection":[{"href":"https:\/\/www.crazydomains.com.au\/learn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.crazydomains.com.au\/learn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.crazydomains.com.au\/learn\/wp-json\/wp\/v2\/users\/1537"}],"replies":[{"embeddable":true,"href":"https:\/\/www.crazydomains.com.au\/learn\/wp-json\/wp\/v2\/comments?post=58169"}],"version-history":[{"count":2,"href":"https:\/\/www.crazydomains.com.au\/learn\/wp-json\/wp\/v2\/posts\/58169\/revisions"}],"predecessor-version":[{"id":60148,"href":"https:\/\/www.crazydomains.com.au\/learn\/wp-json\/wp\/v2\/posts\/58169\/revisions\/60148"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.crazydomains.com.au\/learn\/wp-json\/wp\/v2\/media\/58170"}],"wp:attachment":[{"href":"https:\/\/www.crazydomains.com.au\/learn\/wp-json\/wp\/v2\/media?parent=58169"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.crazydomains.com.au\/learn\/wp-json\/wp\/v2\/categories?post=58169"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.crazydomains.com.au\/learn\/wp-json\/wp\/v2\/tags?post=58169"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.crazydomains.com.au\/learn\/wp-json\/wp\/v2\/coauthors?post=58169"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}