{"id":57744,"date":"2025-04-14T20:58:53","date_gmt":"2025-04-14T12:58:53","guid":{"rendered":"https:\/\/www.crazydomains.com\/learn\/?p=57744"},"modified":"2025-04-14T20:58:53","modified_gmt":"2025-04-14T12:58:53","slug":"optimise-google-my-business","status":"publish","type":"post","link":"https:\/\/www.crazydomains.com.au\/learn\/optimise-google-my-business\/","title":{"rendered":"Optimising Google My Business Posts for Maximum Engagement"},"content":{"rendered":"<table>\n<tbody>\n<tr>\n<td>Google My Business (GMB) is a free tool that allows companies to control their visibility on Google Maps and Google Search. It shows vital details, such as business hours, the address, pictures, and services. GMB Posts provide businesses with a way to publish timely updates such as offers, events, or news. This way, businesses can increase their local visibility and encourage customers to engage.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Did you know that a massive\u00a0<a href=\"https:\/\/www.safaridigital.com.au\/blog\/local-seo-statistics\/\" target=\"_blank\" rel=\"noopener\">97% of consumers<\/a>\u00a0searched online for a local business? This figure indicates just how important your online presence is for tapping into local traffic. Claiming your Google My Business (GMB) profile is of course the first step, but leveraging all its features\u2014 particularly GMB Posts can significantly add to your visibility and engagement efforts.<\/p>\n<p>These short, update-style posts appear right on your profile in Google Search and Maps, giving potential customers just one more reason to click, visit or call. Managed properly, it can be one of your most powerful tools in your digital marketing arsenal, particularly for driving visibility locally.<\/p>\n<p>Here&#8217;s how to create high-impact GMB Posts that generate real engagement.<\/p>\n<h2>1. Get Familiar with GMB Post Types<\/h2>\n<p>Each post type serves a different purpose, and choosing the right one makes a real difference in how your content performs. Understanding them helps you better\u00a0optimise Google My Business\u00a0for different objectives:<\/p>\n<ul>\n<li>What\u2019s New: This is perfect for general updates, blog content, service announcements or behind-the-scenes news.<\/li>\n<li>Event: Use this to promote workshops, sales, or community events. You can set specific start and end dates.<\/li>\n<li>Offer: Promote limited-time specials, discount codes, or bundles. These are great for attracting immediate action.<\/li>\n<li>Product: Ideal for retailers\u2014 this format lets you highlight individual items with prices, descriptions, and purchase links.<\/li>\n<\/ul>\n<h2>2. Post with Purpose and Consistency<\/h2>\n<p>Unlike social media posts that disappear into a feed, GMB Posts sit directly on your Google listing. That means every post should be relevant, timely, and focused on action to effectively\u00a0optimise Google My Business\u00a0performance.<\/p>\n<ul>\n<li>Post frequency:\u00a0Aim to publish at least once a week to keep your profile active.<\/li>\n<li>Timing:\u00a0Align posts with your business calendar\u2014think EOFY sales, local holidays (like Australia Day), or seasonal offers.<\/li>\n<li>Expiry:\u00a0Most posts expire after 7 days (except for Events), so set reminders to update regularly.<\/li>\n<\/ul>\n<h2>3. Write for Your Local Audience<\/h2>\n<p>Consumers value clarity, honesty, and relevance. Don\u2019t overstuff your content with technical jargon. A good way to\u00a0optimise Google My Business\u00a0is by speaking directly to your local community:<\/p>\n<ul>\n<li>Start with a hook\u2014 grab attention in the first 100 characters.<\/li>\n<li>Keep it short and punchy (150\u2013300 words).<\/li>\n<li>Use location-specific references, e.g. \u201cLooking for lawn mowing in Geelong?\u201d or \u201cGold Coast locals\u2014 grab 20% off all swimwear this weekend!\u201d<\/li>\n<\/ul>\n<table>\n<tbody>\n<tr>\n<td><span style=\"color: #008080;\"><strong>Also Read:<\/strong><\/span>\u00a0<a href=\"https:\/\/www.crazydomains.com.au\/learn\/google-workspace-to-scale-sme\/?_gl=1*103amu1*_gcl_au*ODEwNTQzNDY4LjE3NDI0NTU1NTM.*_ga*MTYzOTY5MjUwNi4xNzQyNDU1NTU0*_ga_STPSJPGN69*MTc0NDYxOTkwNC4zLjEuMTc0NDYxOTkyMy40MS4wLjA.\" target=\"_blank\" rel=\"noopener\">How to Use Google Workspace to Scale Your SME<\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2>4. Use High-Quality Visual Content<\/h2>\n<p>Visuals are a major factor when you optimise Google My Business engagement. Whether you\u2019re a tradir, caf\u00e9 owner or yoga instructor, sharp, relevant images make a huge impact.<\/p>\n<ul>\n<li>Use real photos:\u00a0Show off your team, your work, or your products\u2014 avoid generic stock images.<\/li>\n<li>Resolution matters:\u00a0Upload clear images (at least 400&#215;300 pixels) that look great on both desktop and mobile.<\/li>\n<li>Video adds value:\u00a0Short videos (under 30 seconds) can boost post performance and help tell your story visually.<\/li>\n<\/ul>\n<h2>5. Include a Strong Call to Action (CTA)<\/h2>\n<p>Every GMB Post should guide your audience towards a specific action. A strong CTA helps you\u00a0optimise Google My Business\u00a0results.<\/p>\n<p>Use the built-in CTA buttons like:<\/p>\n<ul>\n<li>\u201cBook\u201d<\/li>\n<li>\u201cCall Now\u201d<\/li>\n<li>\u201cOrder Online\u201d<\/li>\n<li>\u201cLearn More\u201d<\/li>\n<li>\u201cGet Offer\u201d<\/li>\n<\/ul>\n<p>Link your CTA to a relevant landing page\u2014 not just your homepage. If you\u2019re offering a winter special, send users directly to that promo, not a generic page.<\/p>\n<table>\n<tbody>\n<tr>\n<td><em><strong>Pro Tip:\u00a0<\/strong>You can use\u00a0<a href=\"https:\/\/www.crazydomains.com.au\/wordpress-hosting\/\" target=\"_blank\" rel=\"noopener\">WordPress hosting<\/a>\u00a0to manage your website better and enhance your Google My Business profile<\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2>6. Boost SEO with Local Keywords<\/h2>\n<p>To further\u00a0optimise Google My Business, your posts should include relevant keywords naturally. Local search terms help Google match your listing with nearby searchers.<\/p>\n<p>Think about how locals are searching:<\/p>\n<ul>\n<li>Instead of: \u201cWe install air conditioners.\u201d<\/li>\n<li>Try: \u201cAffordable air conditioning installation in Adelaide.\u201d<\/li>\n<\/ul>\n<table>\n<tbody>\n<tr>\n<td><strong><span style=\"color: #008080;\">Also Read:<\/span>\u00a0<\/strong><a href=\"https:\/\/www.crazydomains.com.au\/learn\/advanced-google-my-business-features-to-boost-local-seo\/\" target=\"_blank\" rel=\"noopener\">Advanced Google My Business Features to Boost Local SEO<\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2>7. Review, Track, and Improve<\/h2>\n<p>GMB offers basic insights like post views and button clicks, but pairing it with Google Analytics gives you deeper data to better\u00a0optimise your Google My Business\u00a0strategy.<\/p>\n<p>Track things like:<\/p>\n<ul>\n<li>Post click-through rates (CTR)<\/li>\n<li><a href=\"https:\/\/www.crazydomains.com.au\/web-design\/\" target=\"_blank\" rel=\"noopener\">Website<\/a>\u00a0visits and bounce rate from GMB links<\/li>\n<li>Conversions (bookings, form fills, purchases)<\/li>\n<\/ul>\n<h2>8. Tie Posts into a Fully Optimised Profile<\/h2>\n<p>Your posts are only as good as the profile they sit on. To fully\u00a0optimise Google My Business, make sure your profile is up-to-date:<\/p>\n<ul>\n<li>Accurate NAP (name, address, phone number)<\/li>\n<li>Up-to-date business hours (including public holidays)<\/li>\n<li>Complete business description with key services<\/li>\n<li>Well-organised service and product lists<\/li>\n<li>Fresh, geo-tagged photos<\/li>\n<\/ul>\n<h2>9. Respond to Reviews and Tag Them in Posts<\/h2>\n<p>Customer reviews are very helpful in improving\u00a0<a href=\"https:\/\/support.google.com\/business\/answer\/7091?hl=en\" target=\"_blank\" rel=\"noopener\">local ranking<\/a>. If you wish to improve your Google My Business profile, then you will need to interact with your reviewers.<\/p>\n<ul>\n<li>Respond to every review, whether positive or negative.<\/li>\n<li>Use key language in your replies (e.g. \u201cThanks for visiting our Brisbane caf\u00e9!\u201d).<\/li>\n<li>Highlight great feedback in your posts. For example: \u201cThanks to all our customers for rating our plumbing service 5 stars across Sydney\u2014we\u2019re stoked!\u201d<\/li>\n<\/ul>\n<h2>10. Optimise Post Timing for Your Audience<\/h2>\n<p>When you post, it can affect visibility. To best\u00a0optimise Google My Business, think like your audience.<\/p>\n<ul>\n<li>Schedule posts before peak search hours (e.g. early morning for trades, mid-morning for caf\u00e9s, evening for services).<\/li>\n<li>Consider local habits\u2014Aussies often browse on weekends or after work hours.<\/li>\n<li>Test different days and times using GMB Insights to see what works best.<\/li>\n<\/ul>\n<h2>Final Thoughts<\/h2>\n<p>Optimising Google My Business isn&#8217;t just a personal gain\u2014 it\u2019s essential for standing out in your local market. Whether you&#8217;re a sole trader, a growing brand, or a brick-and-mortar shop, regular, well-crafted posts can drive real results\u2014from more calls to more foot traffic. Keep it consistent, visual, and local, and you\u2019ll see the impact in no time.<\/p>\n<p>Boost your website\u2019s traffic with Crazy Domains.\u00a0<a href=\"https:\/\/www.crazydomains.com.au\/\" target=\"_blank\" rel=\"noopener\">Sign up today<\/a>\u00a0and start creating posts that attract clicks, calls, and customers.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google My Business (GMB) is a free tool that allows companies to control their visibility on Google Maps and Google Search. It shows vital details, such as business hours, the address, pictures, and services. GMB Posts provide businesses with a way to publish timely updates such as offers, events, or news. This way, businesses can [&hellip;]<\/p>\n","protected":false},"author":1537,"featured_media":57745,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1979],"tags":[],"coauthors":[8037],"class_list":["post-57744","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Optimise Google My Business Posts for Engagement<\/title>\n<meta name=\"description\" content=\"Drive local traffic and conversions with Google My Business posts. 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