{"id":57290,"date":"2025-03-12T10:49:15","date_gmt":"2025-03-12T02:49:15","guid":{"rendered":"https:\/\/www.crazydomains.com\/learn\/?p=57290"},"modified":"2025-03-12T10:52:30","modified_gmt":"2025-03-12T02:52:30","slug":"inflation-survey-2024","status":"publish","type":"post","link":"https:\/\/www.crazydomains.com.au\/learn\/inflation-survey-2024\/","title":{"rendered":"Rising Inflation: How Australian Businesses Adapt and Thrive Online"},"content":{"rendered":"<p><span data-contrast=\"auto\">Aussie businesses face inflation-related struggles\u2014but smart online strategies are the key to thriving.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<h3><strong><span data-contrast=\"none\"><span data-ccp-parastyle=\"heading 3\">Inflation\u2019s Grip on Aussie Businesses<\/span><\/span><\/strong><\/h3>\n<p><span data-contrast=\"auto\">Inflation is hitting Australian businesses hard. Crazy Domains surveyed Aussie business owners and the survey data shows that <\/span><strong><span data-contrast=\"auto\">61% fear inflation could threaten their survival<\/span><\/strong><span data-contrast=\"auto\">. Another <\/span><strong><span data-contrast=\"auto\">61% say rising costs have already impacted their sales<\/span><\/strong><span data-contrast=\"auto\">.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">With prices soaring, businesses are scrambling to stay afloat.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The good news? Many are taking action. From cutting costs, to diversifying, Aussie businesses are adapting fast. And for many, having an online presence proves to be their biggest advantage.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<h3><strong><span data-contrast=\"none\"><span data-ccp-parastyle=\"heading 3\">How Businesses Are Responding to Inflation<\/span><\/span><\/strong><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:281,&quot;335559739&quot;:281}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">To navigate rising costs, the survey found businesses re-align their strategies:<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><strong><span data-contrast=\"auto\">37% diversified their business model<\/span><\/strong><span data-contrast=\"auto\"> \u2013 Many expanded online, offering digital services or launching e-commerce stores.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><strong><span data-contrast=\"auto\">14% took on side hustles<\/span><\/strong><span data-contrast=\"auto\"> \u2013 Business owners gain additional income streams, some through online opportunities.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><strong><span data-contrast=\"auto\">33% cut costs<\/span><\/strong><span data-contrast=\"auto\"> \u2013 Smart budgeting is key, with many shifting to cost-effective online tools.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><strong><span data-contrast=\"auto\">28% increased prices<\/span><\/strong><span data-contrast=\"auto\"> \u2013 A necessary move for some, but risky if customers look elsewhere.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<h3><strong><span data-contrast=\"none\"><span data-ccp-parastyle=\"heading 3\">The Digital Shift: Investing in Business Growth<\/span><\/span><\/strong><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:281,&quot;335559739&quot;:281}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">Despite economic pressures, <\/span><strong><span data-contrast=\"auto\">38% of businesses plan to expand within the next year<\/span><\/strong><span data-contrast=\"auto\">, and <\/span><strong><span data-contrast=\"auto\">48% will invest in daily operations<\/span><\/strong><span data-contrast=\"auto\">.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">How do they do both? The right online solutions.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><strong><span data-contrast=\"auto\">Expansion:<\/span><\/strong><span data-contrast=\"auto\"> E-commerce, SEO, and digital marketing open new revenue streams.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><strong><span data-contrast=\"auto\">Day-to-day operations:<\/span><\/strong><span data-contrast=\"auto\"> Affordable domains, hosting, and cybersecurity keep businesses running smoothly.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">Businesses that invest in digital solutions are in a stronger position when the economy stabilises.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p style=\"text-align: center;\"><strong>READ: <a href=\"https:\/\/www.crazydomains.com.au\/learn\/creating-an-online-presence\/\" target=\"_blank\" rel=\"noopener\">9 Steps to Creating an Online Presence That Grows Your Business<\/a><\/strong><\/p>\n<h3><strong><span data-contrast=\"none\"><span data-ccp-parastyle=\"heading 3\">How Crazy Domains Helps Businesses Thrive<\/span><\/span><\/strong><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:281,&quot;335559739&quot;:281}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">We know what businesses need to succeed online\u2014especially in tough times. Here\u2019s how Crazy Domains helps:<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><strong><span data-contrast=\"auto\">Affordable Online Solutions<\/span><\/strong><span data-contrast=\"auto\"> \u2013 Cost-effective domains, <a href=\"https:\/\/www.crazydomains.com.au\/web-hosting\/?utm_source=blog&amp;utm_medium=CD_ContentHub&amp;utm_campaign=inflation-survey-2024&amp;utm_content=link\" target=\"_blank\" rel=\"noopener\">hosting<\/a>, and online tools mean businesses can go digital without breaking their wallets.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><strong><span data-contrast=\"auto\">Helping Businesses Diversify<\/span><\/strong><span data-contrast=\"auto\"> \u2013 Setting up an <a href=\"https:\/\/www.crazydomains.com.au\/woocommerce-online-store\/?utm_source=blog&amp;utm_medium=CD_ContentHub&amp;utm_campaign=inflation-survey-2024&amp;utm_content=link\" target=\"_blank\" rel=\"noopener\">e-commerce store<\/a> or a <a href=\"https:\/\/www.crazydomains.com.au\/web-builder\/?utm_source=blog&amp;utm_medium=CD_ContentHub&amp;utm_campaign=inflation-survey-2024&amp;utm_content=link\" target=\"_blank\" rel=\"noopener\">service-based website<\/a> is easier and more affordable than ever.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><strong><span data-contrast=\"auto\">Cybersecurity Protection<\/span><\/strong><span data-contrast=\"auto\"> \u2013 With economic uncertainty, businesses can\u2019t afford cyber threats. Security tools, like <a href=\"https:\/\/www.crazydomains.com.au\/domain-guard\/?utm_source=blog&amp;utm_medium=CD_ContentHub&amp;utm_campaign=inflation-survey-2024&amp;utm_content=link\" target=\"_blank\" rel=\"noopener\">Domain Guard<\/a> and <a href=\"https:\/\/www.crazydomains.com.au\/ssl-certificates\/?utm_source=blog&amp;utm_medium=CD_ContentHub&amp;utm_campaign=inflation-survey-2024&amp;utm_content=link\" target=\"_blank\" rel=\"noopener\">SSL certificates<\/a>, provide peace of mind.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><strong><span data-contrast=\"auto\">Empowering Small Businesses<\/span><\/strong><span data-contrast=\"auto\"> \u2013 From <a href=\"https:\/\/www.crazydomains.com.au\/web-design\/?utm_source=blog&amp;utm_medium=CD_ContentHub&amp;utm_campaign=inflation-survey-2024&amp;utm_content=link\" target=\"_blank\" rel=\"noopener\">web design<\/a> to <a href=\"https:\/\/www.crazydomains.com.au\/email-hosting\/?utm_source=blog&amp;utm_medium=CD_ContentHub&amp;utm_campaign=inflation-survey-2024&amp;utm_content=link\" target=\"_blank\" rel=\"noopener\">email hosting<\/a>, Crazy Domains offers affordable solutions tailored to growing businesses.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">Going digital is one of the smartest cost-cutting measures. A strong online presence allows businesses to reach more customers while reducing traditional overhead costs.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.crazydomains.com.au\/domain-names\/search\/?utm_source=blog&amp;utm_medium=CD_ContentHub&amp;utm_campaign=inflation-survey-2024&amp;utm_content=banner\" target=\"_blank\" rel=\"noopener\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-57291 size-full\" src=\"https:\/\/www.crazydomains.com\/learn\/wp-content\/uploads\/2025\/03\/product-banner-1.png\" alt=\"\" width=\"728\" height=\"245\" srcset=\"https:\/\/www.crazydomains.com.au\/learn\/wp-content\/uploads\/2025\/03\/product-banner-1.png 728w, https:\/\/www.crazydomains.com.au\/learn\/wp-content\/uploads\/2025\/03\/product-banner-1-300x101.png 300w\" sizes=\"(max-width: 728px) 100vw, 728px\" \/><\/a><\/p>\n<h3><strong><span data-contrast=\"none\"><span data-ccp-parastyle=\"heading 3\">The Digital Future for Aussie Businesses<\/span><\/span><\/strong><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:281,&quot;335559739&quot;:281}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">Inflation is a challenge, but businesses that embrace smart online solutions will stay competitive\u2014whether they launch an e-commerce store, improve security, or cut costs with digital tools.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Future-proof your business today!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Aussie businesses face inflation-related struggles\u2014but smart online strategies are the key to thriving.\u00a0 Inflation\u2019s Grip on Aussie Businesses Inflation is hitting Australian businesses hard. Crazy Domains surveyed Aussie business owners and the survey data shows that 61% fear inflation could threaten their survival. Another 61% say rising costs have already impacted their sales.\u00a0 With prices [&hellip;]<\/p>\n","protected":false},"author":1463,"featured_media":57292,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[2978,1156,3825],"tags":[10340,1229,10336,10338],"coauthors":[7790],"class_list":["post-57290","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-continuity","category-insight","category-thought-leadership","tag-australian-businesses","tag-domains","tag-inflation","tag-inflation-survey"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Rising Inflation: How Australian Businesses Adapt and Thrive Online - Crazy Domains Learn<\/title>\n<meta name=\"description\" content=\"Australian businesses are grappling with the effects of inflation. How are they responding to rising costs? Learn more in this survey.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.crazydomains.com.au\/learn\/inflation-survey-2024\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rising Inflation: How Australian Businesses Adapt and Thrive Online - Crazy Domains Learn\" \/>\n<meta property=\"og:description\" content=\"Australian businesses are grappling with the effects of inflation. How are they responding to rising costs? 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