{"id":57013,"date":"2025-01-15T19:19:16","date_gmt":"2025-01-15T11:19:16","guid":{"rendered":"https:\/\/www.crazydomains.com\/learn\/?p=57013"},"modified":"2025-02-11T16:21:12","modified_gmt":"2025-02-11T08:21:12","slug":"how-to-add-google-analytics-to-wordpress-a-step-by-step-guide","status":"publish","type":"post","link":"https:\/\/www.crazydomains.com.au\/learn\/how-to-add-google-analytics-to-wordpress-a-step-by-step-guide\/","title":{"rendered":"How to Add Google Analytics to WordPress: A Step-by-Step Guide"},"content":{"rendered":"<table>\n<tbody>\n<tr>\n<td>Google Analytics is a web service platform that collects and tracks data from your website. Google Analytics also provides for SEO optimisation and performance-based insights, and analytical tools for marketing purposes.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>One of the major reasons why your marketing campaigns succeed is the availability of visitor insights to track their behaviors and patterns on your website. Google Analytics is one such tool that has the capability to provide you with accurate visitor insights and help you manage your online marketing campaigns to gain and convert visitors. Learn about easy ways to set up your Google Analytics by following a simple process with this article.<\/p>\n<h2>How to Add Google Analytics to WordPress<\/h2>\n<h3>Adding Google Analytics Using a Plugin<\/h3>\n<p>Plugins are the best option for adding Google Analytics to your WordPress site as it is a fairly easy process and a convenient setup time.<\/p>\n<p><strong>1.\u00a0Create a Google Analytics Account:<\/strong><\/p>\n<ul>\n<li>Create Your Account: Go to the Google Analytics website and make an account using any of your Google IDs.<\/li>\n<li>Set Up Your Property: Once you\u2019re signed in, you must look for the \u2018Admin\u2019 option and then select \u2018Create Property\u2019. Enter your website\u2019s details and follow further prompts to create a new property.<\/li>\n<li>Get Tracking ID: After setting up your property, you will get a tracker ID (UA-XXXXXXXXX-X). Keep this ID saved with you as you will need it in the later steps.<\/li>\n<\/ul>\n<table style=\"border-collapse: collapse; width: 100%;\">\n<tbody>\n<tr>\n<td style=\"width: 100%;\"><span style=\"color: #008080;\"><strong>Also Read:<\/strong><\/span>\u00a0<a href=\"https:\/\/www.crazydomains.com.au\/learn\/wordpress-setup-guide\/\" target=\"_blank\" rel=\"noopener\">The Non-Tech Savvy Guide to Setting Up a WordPress Website<\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><strong>2.\u00a0\u00a0Install any WordPress Plugin<\/strong><\/p>\n<ul>\n<li>Site Kit is a free plugin that requires little manual effort to install, making it a good option for Google Analytics. Other plugins that can be installed easily are MonsterInsights, Analytify, and GA Google Analytics.<\/li>\n<li>Installation: Open your WordPress dashboard and look for Plugins &gt; Add New, and look for the plugin you wish to install. Hit \u2018Install Now\u2019 and then \u2018Activate\u2019.<\/li>\n<\/ul>\n<p><strong>3.\u00a0\u00a0Configure the Plugin:<\/strong><\/p>\n<ul>\n<li>Connect to Google Analytics: Once you open your plugin settings, you can enter your tracking ID in order to connect your Google Analytics account, or simply follow the authentication process for the same.<\/li>\n<li>Fine Tune Settings: You can go ahead and personalise the plugin\u2019s functionality according to your needs, such as using anonymous IP addresses or simply optimising eCommerce.<\/li>\n<\/ul>\n<table style=\"border-collapse: collapse; width: 100%;\">\n<tbody>\n<tr>\n<td style=\"width: 100%;\"><em><strong>Pro Tip:<\/strong>\u00a0Keep your plugins functional and glitch-free by updating them timely.<\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3>Manually Adding Google Analytics to Your WordPress Theme<\/h3>\n<p>Manually adding Google Analytics can be tiring, and you might not be able to enjoy the extra features that plugins provide. However, this hands-on approach allows you to use Google Analytics without plugins.<\/p>\n<p><strong>1.\u00a0\u00a0Sign in to Google Analytics and obtain your tracking ID.<\/strong><\/p>\n<p><strong>2.\u00a0\u00a0Add Tracking Code to Your Theme:<\/strong><\/p>\n<ul>\n<li>Theme Editor: Log in to your WordPress account, open the dashboard, and select Appearance &gt; Theme Editor.<\/li>\n<li>Edit Header File: Once you are in the theme editor, look for the \u2018header.php\u2019 file and select it. Be very careful while editing this file, as any error can crash your site easily.<\/li>\n<li>Insert Tracking Code: Copy the Google Analytics tracking code that was given with your tracking ID, and paste it just before the closing &lt;\/head&gt; tag in the \u2018header.php\u2019 file.<\/li>\n<\/ul>\n<table style=\"border-collapse: collapse; width: 100%;\">\n<tbody>\n<tr>\n<td style=\"width: 100%;\"><em><strong>Pro Tip:<\/strong>\u00a0If you change your theme or update it, you will need to re-add the tracking code. Just use a child theme to avoid this issue.<\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3>Using Google Tag Manager<\/h3>\n<p>Google Tag Manager is a very useful tool for managing marketing tags on your website without directly modifying the code.<\/p>\n<p><strong>1.\u00a0\u00a0Setting up Google Tag Manager:<\/strong><\/p>\n<ul>\n<li>Create Your Google Tag Manager account by using any of your Google Ids.<\/li>\n<li>Set up a container: Follow the instructions to set up a container for your WordPress site.<\/li>\n<li>Look out for the Container Code: As soon as you create the container, you will get two snippets of code, mainly, the head section code and the body section code.<\/li>\n<\/ul>\n<table style=\"border-collapse: collapse; width: 100%;\">\n<tbody>\n<tr>\n<td style=\"width: 100%;\"><span style=\"color: #008080;\"><strong>Also Read:<\/strong><\/span>\u00a0<a href=\"https:\/\/www.crazydomains.in\/help\/article\/connect-a-domain-to-your-wordpress-hosting-website\" target=\"_blank\" rel=\"noopener\">Connect a Domain to Your WordPress Hosting Website<\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><strong>2.\u00a0\u00a0\u00a0Add Container Code to WordPress:<\/strong><\/p>\n<ul>\n<li>Access Your Theme Editor: You must log in to your WordPress and open dashboard to navigate to Appearance &gt; Theme Editor.<\/li>\n<li>Edit Header and Footer Files: Locate the \u2018header.php\u2019 file and edit it by placing the first snippet of code just before the closing &lt;\/head&gt; tag. In a similar way, add the second snippet to the\u00a0\u00a0\u2018footer.php\u2019 file just before the closing &lt;\/body&gt; tag.<\/li>\n<li>Save Changes: Select the \u2018Update File\u2019 option to save your changes.<\/li>\n<\/ul>\n<p><strong>3.\u00a0\u00a0Set Up Google Analytics in Tag Manager<\/strong><\/p>\n<ul>\n<li>Creating a New Tag: In your Google Tag Manager account, select the \u2018Tags\u2019 section and then go ahead selecting \u2018New\u2019.<\/li>\n<li>Choosing a Tag Type: Choose \u2018Google Analytics: Universal Analytics\u2019 as the tag type.<\/li>\n<li>Configure Tag: After you enter your tracking ID, you can configure it according to your preferences.<\/li>\n<li>Publish Container: You can select \u2018Submit\u2019 and then \u2018Publish\u2019 to deploy the container and activate Google Analytics.<\/li>\n<\/ul>\n<h2>Wrapping Up<\/h2>\n<p>Learning\u00a0<strong>how to add Google Analytics to WordPress<\/strong>\u00a0is fairly easy and can help you more in establishing an online presence for your business. WordPress makes Google Analytics very easy to install and integrate to understand website traffic better.<\/p>\n<p>Take your website to maximum optimisation by adding Google Analytics to your WordPress site today. For more resources and tools to support your journey, visit\u00a0<a href=\"https:\/\/www.crazydomains.com.au\/about\/our-value\/#about\" target=\"_blank\" rel=\"noopener\">Crazy Domains<\/a>.<\/p>\n<p>Book with\u00a0<a href=\"https:\/\/www.crazydomains.com.au\/web-hosting\/\" target=\"_blank\" rel=\"noopener\">Crazy Domains<\/a>\u00a0today!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google Analytics is a web service platform that collects and tracks data from your website. Google Analytics also provides for SEO optimisation and performance-based insights, and analytical tools for marketing purposes. One of the major reasons why your marketing campaigns succeed is the availability of visitor insights to track their behaviors and patterns on your 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