{"id":54753,"date":"2024-02-16T17:58:54","date_gmt":"2024-02-16T09:58:54","guid":{"rendered":"https:\/\/www.crazydomains.com\/learn\/?p=54753"},"modified":"2024-02-16T17:58:54","modified_gmt":"2024-02-16T09:58:54","slug":"subdomain-vs-domain-making-the-right-choice-for-search-engine-optimisation","status":"publish","type":"post","link":"https:\/\/www.crazydomains.com.au\/learn\/subdomain-vs-domain-making-the-right-choice-for-search-engine-optimisation\/","title":{"rendered":"Subdomain Vs Domain: Making the Right Choice for Search Engine Optimisation"},"content":{"rendered":"<p><span data-ccp-props=\"{}\">\u00a0<\/span><span data-contrast=\"auto\">From what it is to do you really need excess categorisation, the battle of <\/span><a href=\"https:\/\/www.crazydomains.com.au\/help\/what-is-the-difference-between-subdomains-addon-domains-and-parked-domains\/\"><span data-contrast=\"none\">subdomain vs domain<\/span><\/a><span data-contrast=\"auto\"> has long plagued SEO analysts and website developers alike.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Let\u2019s finally put that argument to rest. We will look at what a subdomain is, how (or if) it affects website SEO, and if you should break your back on creating one (or more) for your website.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<h2><span data-contrast=\"auto\">Difference Between Domain Vs Subdomains<\/span><\/h2>\n<p><span data-contrast=\"auto\">Here\u2019s the difference between domain and subdomain in simple words: A domain is like a wardrobe; subdomains are the shelves and drawers inside. And like drawers, the subdomains help with organisation \u2013 they separate the different pages that fall under the umbrella of one website.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<h3><span data-contrast=\"auto\">Domain name vs Subdomain:\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">When someone asks you for a website address, you give the domain.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">A regular <\/span><a href=\"https:\/\/www.crazydomains.com.au\/domain-names\/search\/\"><span data-contrast=\"none\">domain<\/span><\/a><span data-contrast=\"auto\"> (also called main or root domain): kittens.com.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Subdomains are the extensions of the domain: blog.kittens.com, store.kittens.com, contact.kittens.com.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<h2 aria-level=\"2\"><span data-contrast=\"auto\">The SEO Effects of Using a Subdomain Vs. A Main Domain<\/span><\/h2>\n<p><span data-contrast=\"auto\">If done correctly, such is the power of SEO that it can drive <\/span><a href=\"https:\/\/ahrefs.com\/blog\/seo-statistics\/\"><span data-contrast=\"none\">1,000% more traffic<\/span><\/a><span data-contrast=\"auto\"> than organic social media. But getting SEO right starts at the very roots of your website \u2013 to be specific, from your website domain and subdomains.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<h3><span data-contrast=\"auto\">What are the effects of subdomain vs domain on <\/span><a href=\"https:\/\/www.crazydomains.com.au\/learn\/how-many-keywords-to-target\/\"><span data-contrast=\"auto\">SEO<\/span><\/a><span data-contrast=\"auto\">?<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">Search engines are all about user convenience; if something enhances user experience, it will be favoured. But whether you want to use subdomains or stick to the root domain, depends on your end goals.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Better On-Site Experience: A big website could overwhelm visitors. A single domain could make website visitors feel confused or frustrated. Use subdomains to better organise your website and break it into smaller, more manageable chunks.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Ranking Potential: A subdomain operates as a separate entity when it comes to SEO. Without the main domain eclipsing it, it gets a fighting chance at ranking higher in search results. Using relevant keywords (not stuffing) in the URLs of subdomains is another way to help your website rank higher.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">Domain Authority: When it comes to domain vs subdomain SEO, considering domain authority is a must. <\/span><br \/>\n<span data-contrast=\"auto\">And a big reason to use subdomains is they can help in boosting a website\u2019s DA. If your subdomain, blog.kittens.com, links to another one of your subdomains, store.kittens.com (and vice versa), both stand to get a thumbs-up from search engines.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<h3><span data-contrast=\"auto\">Do Subdomains Hurt SEO?<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">Subdomains won\u2019t directly hurt website SEO, but their incorrect usage could.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">When you consider domain name vs subdomain, you have to remember that search engines crawl and track subdomains separately. Your overall domain rating isn\u2019t swayed if a subdomain does well in this aspect. However, on the split side, some SEO analysts have observed that when a subdomain starts performing exceptionally well, it threatens to eclipse the root domain itself.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">So, to answer your question of do subdomains hurt SEO, the answer is: Subdomains are neither good nor bad for SEO \u2013 it is your strategic use that decides which way your rankings tip.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<h2 aria-level=\"2\"><span data-contrast=\"auto\">Optimising the Main Domain for SEO<\/span><\/h2>\n<h3 aria-level=\"3\"><span data-contrast=\"none\">Create Content Consistently<\/span><\/h3>\n<p><span data-contrast=\"auto\">Regularly produce quality content and use it to refresh your main domain.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Search engines love fresh material. It keeps your site relevant, engages users, and can positively impact your rankings.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<h3 aria-level=\"3\"><span data-contrast=\"none\">Optimise the Site Backend<\/span><\/h3>\n<p><span data-contrast=\"auto\">One cannot overstate the importance of technical SEO. The first thing you need to do is ensure that your site&#8217;s backend is well-structured.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Use clean code, optimise images, and prioritise fast loading times \u2013 the proof is in the page pudding. Websites that load in one second have a <\/span><a href=\"https:\/\/bloggingwizard.com\/page-load-time-statistics\"><span data-contrast=\"auto\">7% bounce rate<\/span><\/a><span data-contrast=\"auto\">; a website that takes five seconds to load has a whopping 38% bounce rate.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">An optimised backend makes search engines very happy because it provides a smooth user experience.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<h3 aria-level=\"3\"><span data-contrast=\"none\">Use A Simple URL Structure<\/span><\/h3>\n<p><span data-contrast=\"auto\">The devil is in the details (of your website URL). Every URL needs to follow a few simple rules:<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">1. URLs should be short and sweet: Shorter URLs are more user-friendly and easier to recollect. <\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">2.URLs are valuable SEO real estate: Don\u2019t forget to include relevant keywords in the webpage URL. This helps search engines understand the content and improves your chances of ranking for those keywords.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">3.Make the search engine\u2019s job easier: Use hyphens to separate words in your URL. Complex symbols like underscores confuse search engines \u2013 and you\u2019re punished with low rankings. <\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<h2><span data-contrast=\"auto\">Optimising the Subdomain for SEO<\/span>\u00a0<span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335559738&quot;:360,&quot;335559739&quot;:120,&quot;335559740&quot;:276}\">\u00a0<\/span><\/h2>\n<h3 aria-level=\"3\"><span data-contrast=\"none\">Create A Unique SEO Strategy<\/span><\/h3>\n<p><span data-contrast=\"auto\">Since search engines treat subdomains as separate entities, they require separate SEO efforts. And the SEO strategy for <\/span><a href=\"https:\/\/www.crazydomains.com.au\/help\/what-is-the-difference-between-subdomains-addon-domains-and-parked-domains\/\"><span data-contrast=\"auto\">domain vs sub domain<\/span><\/a><span data-contrast=\"auto\"> looks quite different. That\u2019s because, in most cases, a subdomain is created to specifically target a niche.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">To that end, the branding and SEO efforts will change, becoming a lot more nuanced.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<h3><span data-contrast=\"none\">Boost Your Technical SEO<\/span><\/h3>\n<p><span data-contrast=\"auto\">As mentioned previously, SEO for subdomains requires a certain level of technical finesse. If done correctly, subdomains could prove as a great way to increase Domain Authority \u2013 for which most SEO experts give their blood, sweat, and tears.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">But if you fail to focus enough on the technical SEO aspect, your efforts will be in vain. Once a subdomain is created, you will need to work on mobile optimisation, page load speed, and image optimisation, to name a few.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<h3 aria-level=\"3\"><span data-contrast=\"none\">Localise and Customise<\/span><\/h3>\n<p><a href=\"https:\/\/www.crazydomains.com.au\/learn\/how-many-keywords-to-target\/\"><span data-contrast=\"none\">SEO<\/span><\/a><span data-contrast=\"auto\"> for subdomains is your chance to customise content to a higher degree. The difference between domain and subdomain is that you cannot be too specific on your root domain when it comes to content. You want your content to speak to your entire client base and include all the relevant points.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">But as you branch out and become more specific with subdomains, you get a chance to localise and customise that content. Visitors appreciate personalisation, so don\u2019t be afraid to get as specific as possible on respective subdomains.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<h3 aria-level=\"3\"><span data-contrast=\"none\">Keep the Branding Somewhat Consistent<\/span><\/h3>\n<p><span data-contrast=\"auto\">But here\u2019s where the outlook on subdomain vs domain gets somewhat more complex: While subdomains are your ticket to getting more specific, you cannot lose sight of the big picture. Subdomains are still a part of your root domain \u2013 and they should feel as such. The branding across the root domain and subdomains should remain consistent for a more cohesive feel.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<h2 aria-level=\"2\"><span data-contrast=\"auto\">Final Words<\/span><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335559738&quot;:360,&quot;335559739&quot;:120,&quot;335559740&quot;:276}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">Although this topic can be a little confusing, the winner of the subdomain vs domain battle is decided solely by your website\u2019s needs.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Subdomains offer organisation and structure to your main site if you have a lot of different, yet important content to share.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">No matter what you choose to go with, it is important to remember SEO best practices and implement them to the best of your abilities.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<h2 aria-level=\"2\"><span data-contrast=\"auto\">Subdomain Vs Domain FAQ&#8217;s\u00a0<\/span><\/h2>\n<p><b><span data-contrast=\"auto\">Do I own a subdomain if I own a domain?<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Of course, you can! Root domain vs subdomain: The two have two separate functions. Domain is the main website while subdomains are the sections that are used for convenient compartmentalisation.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">However, don\u2019t forget to abide by the SEO for subdomains.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{}\">\u00a0<\/span><b><span data-contrast=\"auto\">How do you tell if a website is a subdomain?<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Domain name vs subdomain: You can tell the difference between the two from the URL. If a domain is xyz.com, the subdomains appear as an extension of the domain, something like: blog.xyz.com.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00a0From what it is to do you really need excess categorisation, the battle of subdomain vs domain has long plagued SEO analysts and website developers alike.\u00a0 Let\u2019s finally put that argument to rest. We will look at what a subdomain is, how (or if) it affects website SEO, and if you should break your back [&hellip;]<\/p>\n","protected":false},"author":1537,"featured_media":6695,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[8309],"tags":[8575,8583,8573,8585,8577,8581,8571,8579],"coauthors":[8037],"class_list":["post-54753","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-domain","tag-difference-between-domain-and-subdomain","tag-do-subdomains-hurt-seo","tag-domain-name-vs-subdomain","tag-domain-vs-subdomain-seo","tag-root-domain-vs-subdomain","tag-seo-for-subdomains","tag-subdomain-vs-domain","tag-what-is-a-domain-vs-subdomain"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Subdomain vs Domain and it&#039;s SEO Impact | Crazy Domains Australia<\/title>\n<meta name=\"description\" content=\"Uncover the subdomain vs domain difference. Explore their impact on SEO performance. Learn strategies for domain and subdomain SEO optimization. A Detailed Guide\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.crazydomains.com.au\/learn\/subdomain-vs-domain-making-the-right-choice-for-search-engine-optimisation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Subdomain vs Domain and it&#039;s SEO Impact | Crazy Domains Australia\" \/>\n<meta property=\"og:description\" content=\"Uncover the subdomain vs domain difference. Explore their impact on SEO performance. Learn strategies for domain and subdomain SEO optimization. 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