{"id":49381,"date":"2022-10-18T22:14:18","date_gmt":"2022-10-18T14:14:18","guid":{"rendered":"https:\/\/www.crazydomains.com\/learn\/?p=49376"},"modified":"2022-10-19T22:16:10","modified_gmt":"2022-10-19T14:16:10","slug":"infographics-content-marketing","status":"publish","type":"post","link":"https:\/\/www.crazydomains.com.au\/learn\/infographics-content-marketing\/","title":{"rendered":"Infographics: A Better Way to Do Content Marketing"},"content":{"rendered":"

Looking for ways to improve your <\/span>online content marketing?<\/span><\/a><\/p>\n

Visual content marketing could be the solution you\u2019re looking for. In fact, it has existed for a long time; however, today, it seems to have taken the helm.<\/span><\/p>\n

Businesses have zeroed in on the science behind using visuals in content marketing, and it all comes down to how humans process visual information. A person can only retain <\/span>10% of the information<\/span><\/a> after three days. If that information is presented with an image, a person can retain 65% of it.<\/span><\/p>\n

Infographics lead the visual content marketing bandwagon with the highest usage at <\/span>36.4%<\/span><\/a> compared to other visual media like GIFs, videos, and stock photos.<\/span><\/p>\n

What are Infographics?<\/span><\/b><\/h2>\n

An infographic is a graphical representation of information or data to quickly communicate information. The word itself is a portmanteau of \u201cinformation\u201d plus \u201cgraphic.\u201d<\/span><\/p>\n

Marketers and businesses use infographics to boost brand awareness and increase customer engagement. Whether the information is highly technical or a step-by-step how-to article, companies can utilise infographics to convey the message to readers more effectively.<\/span><\/p>\n

This holds true because it only takes about 13 milliseconds for the human brain to process images. That\u2019s why readers prefer infographics and also why businesses prefer using them for content marketing.<\/span><\/p>\n

\"what<\/p>\n

When to Use Infographics for Your Content Marketing<\/span><\/b><\/h3>\n

Infographics aren\u2019t all just the same type \u2013 you have timelines, flow charts, pie diagrams, etc.<\/span><\/p>\n

While a large variety of information can be represented graphically, it\u2019s important to understand when to use which type of infographic. Here are the most common types to do infographics:<\/span><\/p>\n

Timeline Infographics<\/h4>\n

For displaying information that flows on a timeline, like the chronological order of an event, timeline infographics work best.<\/span><\/p>\n

The elements create a natural flow from one milestone to the next, drawing the eyes naturally through the graphics. It also helps the reader quickly skip to the relevant milestone.<\/span><\/p>\n

Comparison Infographics<\/h4>\n

Comparison infographics are extremely popular in the technology niche for comparing product features and specifications.<\/span><\/p>\n

When your business needs to highlight the similarity and differences between two entities, objects, or ideas, a comparison infographic is the best way to present it.<\/span>\u00a0<\/span><\/p>\n

List Infographics<\/h4>\n

List infographics work best when your business needs to communicate checklist-based information to your readers.<\/span><\/p>\n

For example, it could be the documentation requirements for purchasing an insurance policy. You can present the list graphically for better retention.<\/span><\/p>\n

Process Infographics<\/h4>\n

Create process infographics to visualise how-to or step-by-step information.<\/span><\/p>\n

For example, if you want to publish a how-to article about dealing with sunburns, you can use infographics to quickly educate your readers on stepwise skincare.<\/span><\/p>\n

Map Infographics<\/h4>\n

Use map infographics if you want to illustrate demographic data for a product survey result, customer statistics, etc.<\/span><\/p>\n

Key Benefits of Infographics for Your Business<\/span><\/b><\/h3>\n

Infographics come with multiple benefits that expand beyond making information delivery efficient:<\/span><\/p>\n